• Develop the monthly social media calendar (store Instagram); • Align content strategy with institutional campaigns, product launches and promotions; • Produce briefs for the marketing team focused on creating visual assets, videos and interactive content; • Write creative and strategic captions and copy for social media; • Schedule and publish content using scheduling tools (Postgran); • Monitor interactions (comments, messages and mentions); • Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, clicks and conversions; • Prepare monthly performance reports with insights and recommendations for improvement; • Monitor budget and ensure optimal performance for paid campaigns (aligned with the Media team); • Support identification and outreach to digital influencers for partnerships and brand activations; • Create briefs for local influencers; • Engage and strengthen the follower community, encouraging interaction and loyalty; • Propose and create creative approaches and content formats; • Create content for the stores' WhatsStore (WhatsApp storefront); • Event coverage – product launches and conventions; • Manage relationships with shopping centers/malls – distribution of communication materials and campaigns; • Present analyses and results to managers; • Create briefs and oversee projects for digital sales representatives.

• Deploy and sustain Growth Commercial DBS systems, including Daily Management, Growth Rooms, and operating reviews across marketing • Partner with marketing leadership to translate growth strategy into executable plans using Policy Deployment and structured problem solving • Build and standardize key marketing processes (demand generation, digital marketing, segmentation, performance management) • Lead a portfolio of kaizen initiatives to improve commercial performance and eliminate waste across marketing value streams • Develop DBS capabilities through training, coaching, and certification of marketing and cross-functional leaders

• Craft visually captivating videos that turn marketing ideas into moments people feel, not just see. • Research market and creative trends, benchmark competitors, and translate insights into actionable visual strategies. • Transform campaign concepts into dynamic, audience-first visuals that cut through the noise. • Collaborate closely with marketing teams to bring campaigns to life. • Develop visual concepts from idea to execution, experimenting with styles and formats. • Spark new directions in brainstorms with bold, culture-aware ideas and a sharp sense of what resonates. • Keep up with visual trends, audience behavior, and emerging digital formats.

Role Description This is marketing where it matters most, in the field, face-to-face, and directly tied to revenue. As our EMEA Field Marketing Specialist, you'll be the engine behind flawless event delivery, razor-sharp lead management, and brand-perfect execution across the region. You won't just plan marketing, you'll make it happen. From the buzz of a packed trade show floor to the precision of a perfectly routed lead hitting Sales at exactly the right moment. You will own the execution that turns marketing activity into measurable pipeline. You'll be the trusted day-to-day marketing partner for field sales teams, ensuring every activation, campaign, and touchpoint is delivered with the quality and consistency that builds real commercial momentum. What You'll Own - Event Execution & Lead Conversion: - Run the full operational playbook for marketing events, trade shows, and field activations end-to-end. - Own the critical handoff, ensuring every lead is accurately captured, CRM-routed, qualified, and delivered to Sales with zero pipeline leakage. - Analyse engagement depth, lead quality, and conversion potential to prove what's actually working. - Pipeline & Demand Generation: - Connect the dots between activity and impact. - Track marketing-sourced pipeline contribution, monitor channel metrics (CTR, opens, engagement, brand mentions). - Report on the commercial value of every initiative using Power BI, Oracle Analytics, and marketing automation platforms daily. - Brand, Content & Communications: - Be the guardian of the brand. - Enforce global guidelines across all outputs, ensuring every piece of messaging aligns with the broader GTM strategy and commercial objectives. - Develop compelling customer case studies with Sales. - Manage local social media that balances global consistency with local relevance. - Sales Alignment & Stakeholder Management: - Serve as the go-to marketing contact for field sales teams, aligning on priorities, event participation, and campaign execution. - Brief agencies with clarity and hold the line on timelines and quality. - Strengthen Vertiv's presence in the local industry ecosystem through meaningful community engagement and connections. - Data Governance & Accountability: - Ensure all data handling, lead capture, and communications comply with privacy regulations. - Track KPIs consistently, maintain data accuracy, and share performance openly reinforcing a culture of transparency and continuous improvement. Qualifications - Bachelor's degree in Marketing, Communications, Business, or related field. - 2–4 years in marketing execution, field marketing, or a marketing coordinator role. - Demonstrated experience managing event logistics and post-event lead processes. - Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot). - Excellent written and verbal English; additional regional languages are a strong advantage. Requirements - End-to-end event delivery and logistics management. - Lead management mastery, CRM routing, qualification, and follow-up frameworks. - Brand enforcement with a keen eye for visual and messaging consistency. - Social media content development and performance monitoring across B2B platforms. - Clear, compelling copywriting for case studies, sales enablement, and event collateral. - Cross-functional collaboration with sales teams, agencies, and internal stakeholders. - Marketing analytics and pipeline reporting. - Highly organised with the ability to manage multiple concurrent projects in a fast-paced environment. Benefits - Stability of a global leader in a growing industry. - Opportunity of a startup. - Design, manufacture and service mission-critical infrastructure technologies. - Strong customer base and global reach in nearly 70 countries.