• Achieve/exceed target KPIs (ex. ROAS, CPA) across all managed campaigns. • Effectively build, optimize, and manage campaigns & associated budgets to maximize performance while staying within defined spending limits. • Support the implementation of new tools and processes to improve output and allow buyers to take on more accounts at an efficient rate. • Master Meta media buying platforms and identify innovative strategies to enhance campaign performance while echoing these efficiencies to the department. • Provide accurate and insightful campaign analysis, translating data from campaigns, website, and funnels into actionable next steps for optimization. • Ensure all media buyers are supported and work to build new processes and tools to increase department efficiency. • Ensure clear and effective communication with clients or internal stakeholders regarding campaign performance and strategy. • Ensure all media buying activities adhere to platform & agency policies as well as industry regulations.

• Develop the monthly social media calendar (store Instagram); • Align content strategy with institutional campaigns, product launches and promotions; • Produce briefs for the marketing team focused on creating visual assets, videos and interactive content; • Write creative and strategic captions and copy for social media; • Schedule and publish content using scheduling tools (Postgran); • Monitor interactions (comments, messages and mentions); • Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, clicks and conversions; • Prepare monthly performance reports with insights and recommendations for improvement; • Monitor budget and ensure optimal performance for paid campaigns (aligned with the Media team); • Support identification and outreach to digital influencers for partnerships and brand activations; • Create briefs for local influencers; • Engage and strengthen the follower community, encouraging interaction and loyalty; • Propose and create creative approaches and content formats; • Create content for the stores' WhatsStore (WhatsApp storefront); • Event coverage – product launches and conventions; • Manage relationships with shopping centers/malls – distribution of communication materials and campaigns; • Present analyses and results to managers; • Create briefs and oversee projects for digital sales representatives.

• Deploy and sustain Growth Commercial DBS systems, including Daily Management, Growth Rooms, and operating reviews across marketing • Partner with marketing leadership to translate growth strategy into executable plans using Policy Deployment and structured problem solving • Build and standardize key marketing processes (demand generation, digital marketing, segmentation, performance management) • Lead a portfolio of kaizen initiatives to improve commercial performance and eliminate waste across marketing value streams • Develop DBS capabilities through training, coaching, and certification of marketing and cross-functional leaders

• Craft visually captivating videos that turn marketing ideas into moments people feel, not just see. • Research market and creative trends, benchmark competitors, and translate insights into actionable visual strategies. • Transform campaign concepts into dynamic, audience-first visuals that cut through the noise. • Collaborate closely with marketing teams to bring campaigns to life. • Develop visual concepts from idea to execution, experimenting with styles and formats. • Spark new directions in brainstorms with bold, culture-aware ideas and a sharp sense of what resonates. • Keep up with visual trends, audience behavior, and emerging digital formats.