La Moda

• Create strategic, creative, performance-oriented visual assets across the customer journey. • Develop creative assets for digital media campaigns, including ads for Meta, Google, TikTok, display, paid social and other performance channels. • Design and adapt visual layouts for CRM, such as marketing emails, SMS, WhatsApp, push notifications and automated communications. • Partner with Media, CRM, Performance and Copy teams to align visual concept, messaging and KPIs. • Develop and refine assets for landing pages, product pages and promotional materials. • Contribute creatively to seasonal campaigns, product launches and brand activations. • Ensure visual consistency, brand identity and aesthetic quality across all consumer touchpoints. • Collaborate on performance analysis with performance teams to optimize creatives.

• Creation of animated and static assets for social media and digital campaigns. • Development of motion graphics aligned with brand identity. • Creative adaptation and expansion of campaigns and concepts. • Collaboration with social, content, and video teams. • Ensuring visual consistency and high aesthetic quality. • Adapting assets for multiple formats and platforms. • Researching visual references and creative trends quickly to keep up with social media trends.

• Create and adapt visual materials for Trade Marketing activities, including Point of Sale (POS) communications, window displays, signage, displays, totems and gondola/shelf materials. • Develop pieces for wholesale and retail campaigns, such as catalogs, promotional materials and presentations. • Adapt and roll out layouts according to brand guidelines and channel requirements (wholesale and retail). • Execute final artwork for digital and printed materials, ensuring technical standards suitable for production. • Prepare and review files for print and graphic production (bleed, color, resolution and file formats). • Ensure visual consistency and correct application of the brand identity across all materials. • Organize and maintain files, templates and working folders in a structured manner. • Review and adjust existing materials as required for campaigns and activations.

• Supervise campaigns, photoshoots and on- and off-line communication materials. • Ensure aesthetic cohesion, faithful translation of the brand concept and visual excellence. • Lead the creative process for campaigns, editorials, content and activations from concept to execution. • Oversee photoshoots, video shoots and content productions. • Collaborate with marketing, branding, product and design teams. • Create and approve layouts, key visuals, lookbooks, catalogs and digital and physical communications. • Ensure consistency between brand positioning and visual language across all channels. • Direct vendors, photographers, videographers, designers and stylists throughout the creative and production process. • Research references in fashion, art, architecture and cultural trends to inform and evolve the brand’s aesthetic.

• Lead the strategic development of campaigns, launches, and brand narratives with a strong creative foundation. • Drive ideation, concepting, and creative direction processes, connecting strategy and execution. • Develop master concepts and creative territories for brands, collections, and special projects. • Serve as a creative and strategic reference for squads and multidisciplinary teams. • Translate cultural, behavioral, and market insights into relevant, actionable ideas. • Ensure narrative and conceptual consistency across all brand touchpoints (online and offline). • Challenge the team with new approaches, formats, and languages. • Support strategic decisions with a long-term brand perspective. • Conduct qualitative research and desk research on consumers, behavior, culture, and trends. • Analyze market movements, reference brands, competitors, and national and international benchmarks. • Connect quantitative and qualitative data to the development of strategies and concepts. • Transform research into frameworks, strategic narratives, and clear creative briefs. • Act as guardian of strategic insights, ensuring consistency and continuous evolution of brands. • Structure post-campaign learnings and strategic improvement cycles.

• Ensure the execution of the store operational model, maintaining service standards, processes and commercial guidelines. • Monitor and act on key performance indicators: Revenue, Margin, Units per Transaction (UPT), Average Ticket, Conversion, Inventory Turnover and Stock Coverage, CRM, Productivity, Employee Turnover. • Perform daily performance reviews, defining and tracking corrective action plans. • Plan and execute the sales cycle (weekly and monthly) using PDCA: Scenario analysis, definition of levers, execution, and monitoring of results. • Develop and lead store teams, ensuring: technical and behavioral training, performance management, engagement and a results-driven culture, and talent retention. • Conduct frequent store visits to ensure: visual merchandising and product presentation, customer journey and service, and use of CRM and digital tools. • Identify operational and commercial deviations, addressing root causes and implementing improvements. • Prepare and present performance analyses with practical recommendations. • Serve as the interface between stores and corporate departments, ensuring alignment and speed of execution.

• Act as the primary commercial and strategic contact for marketplace partners; • Monitor, analyze and present channel performance indicators (GMV, orders, average ticket (AOV), margin, share, conversion and visibility); • Prepare analytical reports, dashboards and executive presentations with critical insight and clear communication of results; • Identify growth opportunities based on data, market trends and consumer behavior; • Define and execute commercial strategies, promotional campaigns and activations by partner; • Negotiate commercial deals, promotional activities and counterparty commitments with a focus on ROI, competitiveness and profitability; • Oversee the full operational cycle, from product integration to sales effectiveness; • Work collaboratively with marketing, operations, technology and finance; • Build comparative analyses and strategic recommendations to support decision-making; • Support process improvements to increase operational efficiency and analytical quality for the area.

• Create and maintain commercial copy for the e-commerce site (homepage, banners, landing pages, campaigns, emails, and promotional content). • Develop complete, clear, conversion-oriented product descriptions that highlight benefits, differentiators, and specifications. • Adapt language for different audiences and product categories. • Ensure consistency of tone of voice and brand identity across all copy. • Apply best practices in copywriting and SEO for e-commerce. • Collaborate with marketing, design, and product teams to align content with strategy. • Review and optimize existing copy with a focus on performance (CTR, conversion, clarity).

• Coordinate the Recruitment & Selection (R&S) team, assigning tasks, monitoring performance, and promoting technical and behavioral development. • Oversee recruitment processes with a focus on high-volume vacancies, technical roles, operational positions, and leadership roles. • Act as a consultative partner to HRBPs and leadership, understanding hiring needs, job profiles and market dynamics to design attraction strategies. • Ensure end-to-end execution of recruitment processes, from job opening to final offer. • Build and continuously optimize the talent funnel, ensuring speed, quality and diversity in hires. • Structure and implement R&S tools, methodologies and metrics, monitoring results and proposing continuous improvements. • Develop and manage the talent pool, candidate sourcing (headhunting), and partnerships with universities and job fairs. • Develop and manage entry programs (internships, traineeships, and apprenticeships). • Ensure standardization and quality in conducting interviews, tests and assessments. • Monitor metrics such as SLA for closing vacancies (time-to-fill), early turnover (first months), and selection accuracy rate. • Lead strategic and/or confidential recruitment processes. • Promote the candidate experience, reinforcing the employer brand.

• Lead 360° strategic planning with a focus on O2O and geolocation campaigns to drive qualified foot traffic to physical stores; • Operate and optimize high-performance campaigns on Google Ads and Meta Ads, focusing on Store Visits and POS conversion KPIs; • Manage programmatic media campaigns (Display, Native and Video) to reach target audiences at moments of high intent; • Act consultatively on integration with offline media, ensuring synergy across the customer journey; • Monitor critical KPIs such as Store Visits and retail ROAS, converting complex data into business insights for executive leadership and store managers;