La Moda

• Create and manage automated communication workflows via email, SMS, WhatsApp, push notifications and other channels; • Create briefs for CRM communications, taking into account channel performance, the brand calendar and requested deadlines; • Focus on the performance of each channel and on the department’s goals, ensuring efficient delivery and continuous growth of CRM KPIs; • Analyze and report on CRM campaign performance, adjusting strategies according to the calendar and needs; • Conduct A/B tests to optimize customer conversion rates; • Turn data into actionable insights, always putting the customer first; • Keep up to date with CRM best practices and digital marketing trends, as well as the best practices and guidelines of major email providers; • Plan and create segmentations for CRM communications and daily sends; • Coordinate and collaborate with teams to ensure CRM campaigns are aligned with the brand; • Produce regular reports on CRM performance and customer insights for the management team; • Identify new segmentation opportunities and propose improvements using dashboards and business tools.

• Atuar na área de Vendas, efetuando o cadastro, atualização e manutenção de produtos no site/canal de vendas online; • Atuar na elaboração e divulgação de peças de publicidade; • Efetuar o atendimento e suporte ao cliente em pré-venda e pós-venda; • Colaborar na criação e disparo de convites ou informes promocionais; • Executar o registro dos produtos a serem comercializados em imagem ou vídeo, bem como realizando demais atividades correlatas e inerente ao cargo.

• Attend to customers via WhatsApp dedicated to sales, actively engaging clients with a focus on conversion; • Assist customers who have difficulty making purchases on the brands' online store; • Monitor orders placed using boleto payment method to prevent potential cancellations due to non-payment; • Inform key customers when there are updates or news from the brand; • Monitor site promotions; • Conduct post-sales follow-up; • Record all customer interactions; • Provide an excellent shopping experience for the brand's customers; • Proactively seek solutions for customers' needs.

• Manage the e-commerce communication calendar, ensuring the planning, execution and monitoring of campaigns. • Serve as the main interface between E-commerce, Marketing, CRM, Content, Design and other partner teams to ensure actions are executed on schedule. • Prepare and follow up on campaign briefs, aligning business objectives, target audience, strategy and deliverables. • Ensure content is published and updated on the website, guaranteeing quality, consistency and adherence to the commercial calendar. • Monitor and analyze campaign results, tracking metrics such as traffic, engagement, conversion rate, revenue, average session duration and other digital performance KPIs. • Produce daily brand performance reports, consolidating metrics and generating insights for continuous optimization. • Identify opportunities to improve communication and the customer journey, proposing data-driven actions. • Act with a strong sense of ownership, ensuring excellence in execution and alignment across all involved teams.

• Realizar o controle de despesas, acompanhamento orçamentário e organização financeira da área de Marketing; • Conduzir processos de pagamento, contratos e documentação relacionados a influenciadoras e fornecedores; • Apoiar a gestão operacional e burocrática de campanhas com influenciadores e talentos, garantindo o cumprimento de prazos, entregas e pendências; • Fazer interface com áreas internas como Compras, Financeiro, Contabilidade e Jurídico; • Organizar e acompanhar cronogramas, contratos, aprovações e demais controles da operação; • Apoiar as rotinas administrativas da área e a organização dos processos internos; • Identificar oportunidades de melhoria e contribuir para a evolução dos fluxos operacionais da área; • Utilizar sistemas internos, incluindo SAP, para acompanhamento e gestão das demandas.

• Responsible for scheduling CRM campaign sends through the Dito platform across multiple communication channels, such as email, SMS, WhatsApp, mobile push and browser push; • Create audiences and segmentations based on criteria such as purchase history, preferences, behavior, demographics and other relevant factors; • Operationally execute the campaign calendar planned by the CRM team for La Moda’s three brands: Lança Perfume, Lança Perfume Easy, and My Favorite Things; • Prepare and present campaign briefings for the brands’ CRM channels; • Support the implementation and improvement of CRM journeys and automations; • Work collaboratively with the CRM team and partner teams such as Marketing, E-commerce, Retail, Loyalty, Media and related areas; • Assist with operational tasks and requests within the department.

• Develop the monthly social media calendar (store Instagram); • Align content strategy with institutional campaigns, product launches and promotions; • Produce briefs for the marketing team focused on creating visual assets, videos and interactive content; • Write creative and strategic captions and copy for social media; • Schedule and publish content using scheduling tools (Postgran); • Monitor interactions (comments, messages and mentions); • Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, clicks and conversions; • Prepare monthly performance reports with insights and recommendations for improvement; • Monitor budget and ensure optimal performance for paid campaigns (aligned with the Media team); • Support identification and outreach to digital influencers for partnerships and brand activations; • Create briefs for local influencers; • Engage and strengthen the follower community, encouraging interaction and loyalty; • Propose and create creative approaches and content formats; • Create content for the stores' WhatsStore (WhatsApp storefront); • Event coverage – product launches and conventions; • Manage relationships with shopping centers/malls – distribution of communication materials and campaigns; • Present analyses and results to managers; • Create briefs and oversee projects for digital sales representatives.

• Gestao e controle do orçamento e das despesas da área de Marketing. • Fechamento orçamentário mensal e suporte às revisões de orçamento. • Monitoramento de desvios, oportunidades de savings e eficiência orçamentária. • Suporte aos processos administrativos e operacionais da área. • Aprovação e acompanhamento de solicitações de compras e viagens conforme políticas internas. • Gestão de movimentações entre contas orçamentárias. • Apoio na melhoria contínua dos processos financeiros e operacionais de Marketing.

• Controlar as despesas e orçamento da área de Marketing. • Fechamento orçamentário mensal e suporte às revisões de orçamento. • Dar suporte operacional na organização e execução de eventos e ações de Marketing. • Controle de equipamentos, ativos e recursos operacionais de Marketing. • Apoiar demandas administrativas e operacionais relacionadas às rotinas de Marketing. • Contribuir com melhorias de processos e organização das operações da área.

**Objective of the role** Act strategically and technically to drive the organic growth of La Moda's websites, leading diagnostics, prioritization and technical SEO initiatives focused on crawling, indexing, architecture, performance, search experience and organic revenue growth. The person will be responsible for turning technical analyses and performance data into clear action plans for technology, e-commerce, content and the partner agency. **Scope of activities** **Technical SEO and governance** • Perform recurring technical audits across La Moda's brand websites. • Identify issues related to crawling, indexing, rendering, canonicalization, pagination, redirects, status codes, sitemaps, robots.txt and URL architecture. • Assess technical impacts of site changes, new pages, collections, campaigns, integrations and platform adjustments. • Monitor implementations with technology, product, e-commerce teams and external partners. • Ensure SEO best practices on category pages, product pages, internal search, collections, landing pages and corporate pages. • Support migration projects, structural changes, template adjustments, performance improvements and critical SEO fixes. **SEO strategy and performance** • Build, support and monitor the strategic SEO roadmap, prioritizing requests by impact, effort and revenue potential. • Identify organic growth opportunities for Lança Perfume, My Favorite and other digital initiatives within the group. • Analyze organic competitors, search trends, seasonality, strategic categories and user behavior. • Support the definition of targets, KPIs, projections and organic growth plans. • Investigate drops, fluctuations or opportunities in organic traffic with both technical and business perspectives. **Data, tools and reporting** • Track metrics in Google Search Console, GA4, SEMrush, Screaming Frog and complementary tools. • Monitor organic sessions, organic revenue, conversion, CTR, impressions, average position and performance by page/category. • Perform analyses of Core Web Vitals, load speed, page experience and mobile performance. • Analyze logs, crawler behavior and opportunities to optimize crawl budget, when applicable. • Prepare executive analyses and practical recommendations to support decision-making. **Interface with internal teams and agency** • Act as the primary technical SEO contact with technology, e-commerce, product, content, CRM and media teams. • Provide technical guidance to the partner agency on technical SEO and organic strategy. • Validate technical recommendations sent by the agency and ensure alignment with internal priorities. • Translate SEO needs into clear briefs, technical tickets and actionable plans. • Support SEO coordination in organizing priorities, tracking results and communicating with stakeholders.