• Own the annual event calendar across tradeshows, association events (AMVOQ, UCDA, CITT, RQRA), partner events, and owned experiences • Plan and execute private events, dinners, roundtables, activations, and exclusive gatherings for target accounts and partners • Manage end-to-end logistics: venues, vendors, on-site execution, and post-event sales follow-up • Track and report on pipeline generated, attendance quality, and overall event ROI • Explore non-traditional formats such as pop-ups, out-of-home (OOH), and brand activations—if it creates a memorable experience, it’s worth considering • Develop and propose campaign ideas, including real-world formats like print and OOH, and drive them from concept to execution • Manage co-branded assets and campaigns with association and channel partners • Collaborate with Product Marketing on social and content cadence to maintain a strong and differentiated presence on LinkedIn • Ensure all physical brand touchpoints (collateral, swag, event materials) reflect the quality and positioning of the product

Title: Senior Brand Manager - Care & Wellbeing Location: US-CLT-001 Job Description: Full time job requisition id JR78681 Marketing Permanent Job Description Join us to create change and have an impact in homes around the world. At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. Where you’ll be: This position will be based in the Charlotte, NC HQ; hybrid work policy model. All About the Role: The Senior Brand Manager, Brand Equity & Strategy for Electrolux and Anova is a strategic leader responsible for building and elevating brand equity across all consumer touchpoints, with a strong focus on advancing the brands’ commitment to care and wellbeing. This role defines and drives the long-term brand vision, ensuring consistent, insight-driven execution that strengthens relevance, differentiation, and growth. The ideal candidate combines strategic thinking, creative leadership, and strong business acumen with excellent communication, influence, and collaboration skills to align cross-functional teams, champion purpose-driven storytelling, and inspire high-performing work. Key Responsibilities: - Define and evolve brand strategy, positioning, and value proposition to drive long-term equity and market differentiation - Lead brand equity measurement and performance tracking, translating insights into actionable strategies - Develop and oversee core brand assets (visual identity, messaging, voice/tone, guidelines) to ensure consistency and impact - Partner with Creative, Product Marketing, and agencies to deliver cohesive, high-quality, insight-led campaigns and communications - Drive innovative brand activations across digital, social, experiential, and owned channels - Establish and enforce brand governance to ensure consistent and compliant execution across the organization - Collaborate cross-functionally (Marketing, Product, Insights, Communications, HR) to align brand strategy with business priorities and plans - Lead, coach, and develop a high-performing team while managing priorities, workload, and professional growth Minimum Qualifications - Bachelor’s degree - 5+ years of relevant brand or marketing experience - Proven track record of building and strengthening brand equity through strategic planning and execution - Strong experience leveraging consumer insights, brand frameworks, and performance metrics to inform decisions - Demonstrated ability to lead creative development across channels and manage agency and cross-functional partnerships - Effective leadership and communication skills, with the ability to influence stakeholders at all levels and manage multiple priorities Benefits highlights: - Discounts on our award-winning Electrolux products and services - Family-friendly benefits - Insurance policy plan - Extensive learning opportunities and flexible career path Please be advised that we are unable to offer visa sponsorship for this position at this time. Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. #LI-OG1

Role Description Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Consumer Brand Strategist to lead the strategic development of Intel's client and gaming brands. This role will shape Intel's brand portfolio across hardware, software, solutions, and services, ensuring alignment with business goals and consumer engagement strategies. - Brand Strategy Development: Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming. - Naming and Architecture: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation. - Creative Naming Development: Oversee the development of naming conventions, nomenclature, and tiering strategies to ensure a cohesive and effective naming system. - Cross-functional Collaboration: Partner with Intel strategic planners, engineers, product marketing, and designers to ensure branding strategies align with technical innovation and market positioning. - Stakeholder Management: Effectively manage senior stakeholders across business, sales, and marketing teams to drive alignment on long-term brand decisions. - Brand Activation and Visual Identity: Collaborate on the development of physical and digital brand activations, ensuring consistent and impactful brand storytelling. - Brand Analysis and Insights: Work with internal and external teams to validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices. - Process Optimization: Identify and implement efficiencies in branding workflows. - Agency and Vendor Management: Direct internal and external brand and naming resources to support branding initiatives when necessary. Qualifications - Bachelor's degree in business, marketing, or a related field. - 8+ years of experience in brand strategy, brand management, brand marketing, product marketing or brand naming at either a brand agency or on the client side. - 3+ years of experience presenting to executive stakeholders. - 3+ years of experience in technology branding. - 2+ years of experience in consumer, gaming, or client brand projects (preferred). Requirements - Deep expertise in brand strategy, naming, and architecture. - Willing to drive strategic thinking for evolving product brands and categories. - Passion for client-facing products and consumer engagement. - Proven skills to influence creative strategy and visual identity systems. - Experience in cross-functional collaboration with diverse teams. - A track record of driving data-driven brand decision-making. - Experience guiding executive-level stakeholders and fostering business alignment. - Exceptional project management skills to oversee branding initiatives. - Strong PowerPoint and presentation skills for executive-level communication. Benefits - Competitive pay. - Stock bonuses. - Health, retirement, and vacation benefits.

• Manage the planning and execution of integrated marketing campaigns for Energy Solutions and our products that support product and organizational goals • Translate Energy Solutions business objectives and technical offerings into clear marketing strategies, activation plans, and messaging frameworks • Partner with the Senior Director and cross-functional teams to develop and refine go-to-market strategies • Develop and guide Energy Solutions marketing messaging, value propositions, and positioning that translate complex technical concepts into clear, audience-focused communications • Develop and review marketing content, including collateral, digital assets, and materials such as blog posts, articles, presentations, etc. to ensure quality, clarity, and alignment with brand standards • Ensure consistency of messaging, tone, and visual identity across all marketing channels and deliverables for Energy Solutions • Collaborate with Energy Solutions product, business development, and program teams to align marketing strategies with organizational priorities and client needs • Serve as a subject-matter resource to internal stakeholders by providing strategic communications guidance, recommendations, and solutions • Provide the marketing perspective on cross-functional initiatives and contribute to planning, positioning, and execution decisions • Oversee the execution of Energy Solutions marketing initiatives and campaigns, ensuring alignment with strategy, timelines, and quality expectations • Guide prioritization, coordination, and delivery of marketing activities across multiple projects and stakeholders • Ensure deliverables meet established standards for accuracy, effectiveness, and brand alignment • Define and track marketing performance metrics to evaluate campaign effectiveness and impact • Analyze campaign results and generate insights to inform future strategies and improve performance • Leverage data and industry trends to identify opportunities for expanding brand awareness and market positioning • Manage marketing plans, timelines, and deliverables for Energy Solutions and our products across multiple initiatives in a fast-paced environment