Title: Senior Brand Manager - Care & Wellbeing Location: US-CLT-001 Job Description: Full time job requisition id JR78681 Marketing Permanent Job Description Join us to create change and have an impact in homes around the world. At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. Where you’ll be: This position will be based in the Charlotte, NC HQ; hybrid work policy model. All About the Role: The Senior Brand Manager, Brand Equity & Strategy for Electrolux and Anova is a strategic leader responsible for building and elevating brand equity across all consumer touchpoints, with a strong focus on advancing the brands’ commitment to care and wellbeing. This role defines and drives the long-term brand vision, ensuring consistent, insight-driven execution that strengthens relevance, differentiation, and growth. The ideal candidate combines strategic thinking, creative leadership, and strong business acumen with excellent communication, influence, and collaboration skills to align cross-functional teams, champion purpose-driven storytelling, and inspire high-performing work. Key Responsibilities: - Define and evolve brand strategy, positioning, and value proposition to drive long-term equity and market differentiation - Lead brand equity measurement and performance tracking, translating insights into actionable strategies - Develop and oversee core brand assets (visual identity, messaging, voice/tone, guidelines) to ensure consistency and impact - Partner with Creative, Product Marketing, and agencies to deliver cohesive, high-quality, insight-led campaigns and communications - Drive innovative brand activations across digital, social, experiential, and owned channels - Establish and enforce brand governance to ensure consistent and compliant execution across the organization - Collaborate cross-functionally (Marketing, Product, Insights, Communications, HR) to align brand strategy with business priorities and plans - Lead, coach, and develop a high-performing team while managing priorities, workload, and professional growth Minimum Qualifications - Bachelor’s degree - 5+ years of relevant brand or marketing experience - Proven track record of building and strengthening brand equity through strategic planning and execution - Strong experience leveraging consumer insights, brand frameworks, and performance metrics to inform decisions - Demonstrated ability to lead creative development across channels and manage agency and cross-functional partnerships - Effective leadership and communication skills, with the ability to influence stakeholders at all levels and manage multiple priorities Benefits highlights: - Discounts on our award-winning Electrolux products and services - Family-friendly benefits - Insurance policy plan - Extensive learning opportunities and flexible career path Please be advised that we are unable to offer visa sponsorship for this position at this time. Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. #LI-OG1

Role Description Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Consumer Brand Strategist to lead the strategic development of Intel's client and gaming brands. This role will shape Intel's brand portfolio across hardware, software, solutions, and services, ensuring alignment with business goals and consumer engagement strategies. - Brand Strategy Development: Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming. - Naming and Architecture: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation. - Creative Naming Development: Oversee the development of naming conventions, nomenclature, and tiering strategies to ensure a cohesive and effective naming system. - Cross-functional Collaboration: Partner with Intel strategic planners, engineers, product marketing, and designers to ensure branding strategies align with technical innovation and market positioning. - Stakeholder Management: Effectively manage senior stakeholders across business, sales, and marketing teams to drive alignment on long-term brand decisions. - Brand Activation and Visual Identity: Collaborate on the development of physical and digital brand activations, ensuring consistent and impactful brand storytelling. - Brand Analysis and Insights: Work with internal and external teams to validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices. - Process Optimization: Identify and implement efficiencies in branding workflows. - Agency and Vendor Management: Direct internal and external brand and naming resources to support branding initiatives when necessary. Qualifications - Bachelor's degree in business, marketing, or a related field. - 8+ years of experience in brand strategy, brand management, brand marketing, product marketing or brand naming at either a brand agency or on the client side. - 3+ years of experience presenting to executive stakeholders. - 3+ years of experience in technology branding. - 2+ years of experience in consumer, gaming, or client brand projects (preferred). Requirements - Deep expertise in brand strategy, naming, and architecture. - Willing to drive strategic thinking for evolving product brands and categories. - Passion for client-facing products and consumer engagement. - Proven skills to influence creative strategy and visual identity systems. - Experience in cross-functional collaboration with diverse teams. - A track record of driving data-driven brand decision-making. - Experience guiding executive-level stakeholders and fostering business alignment. - Exceptional project management skills to oversee branding initiatives. - Strong PowerPoint and presentation skills for executive-level communication. Benefits - Competitive pay. - Stock bonuses. - Health, retirement, and vacation benefits.

• Manage the planning and execution of integrated marketing campaigns for Energy Solutions and our products that support product and organizational goals • Translate Energy Solutions business objectives and technical offerings into clear marketing strategies, activation plans, and messaging frameworks • Partner with the Senior Director and cross-functional teams to develop and refine go-to-market strategies • Develop and guide Energy Solutions marketing messaging, value propositions, and positioning that translate complex technical concepts into clear, audience-focused communications • Develop and review marketing content, including collateral, digital assets, and materials such as blog posts, articles, presentations, etc. to ensure quality, clarity, and alignment with brand standards • Ensure consistency of messaging, tone, and visual identity across all marketing channels and deliverables for Energy Solutions • Collaborate with Energy Solutions product, business development, and program teams to align marketing strategies with organizational priorities and client needs • Serve as a subject-matter resource to internal stakeholders by providing strategic communications guidance, recommendations, and solutions • Provide the marketing perspective on cross-functional initiatives and contribute to planning, positioning, and execution decisions • Oversee the execution of Energy Solutions marketing initiatives and campaigns, ensuring alignment with strategy, timelines, and quality expectations • Guide prioritization, coordination, and delivery of marketing activities across multiple projects and stakeholders • Ensure deliverables meet established standards for accuracy, effectiveness, and brand alignment • Define and track marketing performance metrics to evaluate campaign effectiveness and impact • Analyze campaign results and generate insights to inform future strategies and improve performance • Leverage data and industry trends to identify opportunities for expanding brand awareness and market positioning • Manage marketing plans, timelines, and deliverables for Energy Solutions and our products across multiple initiatives in a fast-paced environment

Role Description The Assistant, Digital Commercialization supports execution and optimization across owned digital channels, customer commercialization initiatives, and omni-enablement efforts. This role partners closely with the Manager, Digital Commercialization to help bring digital strategies to life, ensuring content is accurate, optimized, and aligned to brand and commercial priorities. This individual plays a critical role in maintaining and scaling RCP’s digital ecosystem, enabling B2B customer activation, and driving operational excellence across platforms. The Assistant collaborates cross-functionally with Brand, Sales, Commercialization, Center of Excellence teams, agency partners, and global stakeholders to deliver measurable impact and process efficiencies. Job Responsibilities - Owned Digital Channels - Execute updates within website CMS and PIM platforms, including publishing product detail pages, landing pages, FAQ content, and site enhancements in partnership with internal stakeholders and digital agency partners. - Implement SEO/AEO best practices through content optimization, metadata management, and structured content execution. - Maintain website content accuracy, governance standards, and digital hygiene across global brand sites. - Support implementation of social media strategy, including publishing content, supporting monthly calendar development, and coordinating internal calendar reviews. - Support proactive and responsive community engagement across LinkedIn and Instagram in alignment with brand guidelines. - Track and report website and social performance metrics to inform ongoing optimization. - Support Rubbermaid.com and Rubbermaid social media initiatives in coordination with Brand and Center of Excellence teams. - Customer Commercialization Support - Support development and execution of digital commercialization initiatives for key B2B customers (BradyPLUS, Clark, Staples, HD Supply, and others). - Build and deploy campaign assets including landing pages, collateral, digital banners, and social content aligned to brand strategy and customer priorities. - Partner directly with Sales teams to support campaign timelines, asset delivery, and customized content needs. - Serve as a primary point of contact for Field Sales inquiries related to digital content and customer integration requirements. - Track campaign output and performance, providing reporting support to evaluate effectiveness and inform future improvements. - Omni-Enablement & Digital Shelf Support - Serve as the primary subject-matter expert for Salsify within the Commercial organization. - Act as the first point of contact for Sales and Brand teams regarding Salsify-related questions, customer integrations, content requirements, and digital shelf needs. - Lead execution of a comprehensive PIM data clean-up initiative to improve content accuracy, standardization, and process efficiency across the Rubbermaid Commercial product portfolio. - Proactively identify content gaps, optimization opportunities, and workflow inefficiencies; synthesize findings and escalate recommendations to drive cross-functional improvements and strengthen digital shelf performance. - Support Salsify content uploads and optimization efforts as needed, ensuring timely execution. - Monitor emerging digital shelf and AI-driven discovery trends, surfacing opportunities for proactive optimization. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or related field with 0–2 years of experience in digital marketing, eCommerce, or content management. - Working knowledge of website CMS platforms, social media, SEO principles, and/or product information management systems; experience with Salsify or digital shelf tools is a plus. - Strong organizational and analytical skills with the ability to manage multiple priorities and collaborate effectively across cross-functional teams. - High attention to detail with a strong commitment to data accuracy and content quality. - Proactive problem-solver who identifies gaps and surfaces improvement opportunities. - Strong written and verbal communication skills, comfortable interacting with Sales, Brand Marketing, external agencies, and cross-functional partners. - Ability to manage multiple projects in a fast-paced, deadline-driven environment. - Process-oriented mindset with the ability to document and streamline workflows. - Collaborative team player who takes initiative and demonstrates accountability. - Proficiency in Excel and other reporting tools is a plus. Company Description Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.