Role Description Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Consumer Brand Strategist to lead the strategic development of Intel's client and gaming brands. This role will shape Intel's brand portfolio across hardware, software, solutions, and services, ensuring alignment with business goals and consumer engagement strategies. - Brand Strategy Development: Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming. - Naming and Architecture: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation. - Creative Naming Development: Oversee the development of naming conventions, nomenclature, and tiering strategies to ensure a cohesive and effective naming system. - Cross-functional Collaboration: Partner with Intel strategic planners, engineers, product marketing, and designers to ensure branding strategies align with technical innovation and market positioning. - Stakeholder Management: Effectively manage senior stakeholders across business, sales, and marketing teams to drive alignment on long-term brand decisions. - Brand Activation and Visual Identity: Collaborate on the development of physical and digital brand activations, ensuring consistent and impactful brand storytelling. - Brand Analysis and Insights: Work with internal and external teams to validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices. - Process Optimization: Identify and implement efficiencies in branding workflows. - Agency and Vendor Management: Direct internal and external brand and naming resources to support branding initiatives when necessary. Qualifications - Bachelor's degree in business, marketing, or a related field. - 8+ years of experience in brand strategy, brand management, brand marketing, product marketing or brand naming at either a brand agency or on the client side. - 3+ years of experience presenting to executive stakeholders. - 3+ years of experience in technology branding. - 2+ years of experience in consumer, gaming, or client brand projects (preferred). Requirements - Deep expertise in brand strategy, naming, and architecture. - Willing to drive strategic thinking for evolving product brands and categories. - Passion for client-facing products and consumer engagement. - Proven skills to influence creative strategy and visual identity systems. - Experience in cross-functional collaboration with diverse teams. - A track record of driving data-driven brand decision-making. - Experience guiding executive-level stakeholders and fostering business alignment. - Exceptional project management skills to oversee branding initiatives. - Strong PowerPoint and presentation skills for executive-level communication. Benefits - Competitive pay. - Stock bonuses. - Health, retirement, and vacation benefits.

• Manage the planning and execution of integrated marketing campaigns for Energy Solutions and our products that support product and organizational goals • Translate Energy Solutions business objectives and technical offerings into clear marketing strategies, activation plans, and messaging frameworks • Partner with the Senior Director and cross-functional teams to develop and refine go-to-market strategies • Develop and guide Energy Solutions marketing messaging, value propositions, and positioning that translate complex technical concepts into clear, audience-focused communications • Develop and review marketing content, including collateral, digital assets, and materials such as blog posts, articles, presentations, etc. to ensure quality, clarity, and alignment with brand standards • Ensure consistency of messaging, tone, and visual identity across all marketing channels and deliverables for Energy Solutions • Collaborate with Energy Solutions product, business development, and program teams to align marketing strategies with organizational priorities and client needs • Serve as a subject-matter resource to internal stakeholders by providing strategic communications guidance, recommendations, and solutions • Provide the marketing perspective on cross-functional initiatives and contribute to planning, positioning, and execution decisions • Oversee the execution of Energy Solutions marketing initiatives and campaigns, ensuring alignment with strategy, timelines, and quality expectations • Guide prioritization, coordination, and delivery of marketing activities across multiple projects and stakeholders • Ensure deliverables meet established standards for accuracy, effectiveness, and brand alignment • Define and track marketing performance metrics to evaluate campaign effectiveness and impact • Analyze campaign results and generate insights to inform future strategies and improve performance • Leverage data and industry trends to identify opportunities for expanding brand awareness and market positioning • Manage marketing plans, timelines, and deliverables for Energy Solutions and our products across multiple initiatives in a fast-paced environment

Role Description The Assistant, Digital Commercialization supports execution and optimization across owned digital channels, customer commercialization initiatives, and omni-enablement efforts. This role partners closely with the Manager, Digital Commercialization to help bring digital strategies to life, ensuring content is accurate, optimized, and aligned to brand and commercial priorities. This individual plays a critical role in maintaining and scaling RCP’s digital ecosystem, enabling B2B customer activation, and driving operational excellence across platforms. The Assistant collaborates cross-functionally with Brand, Sales, Commercialization, Center of Excellence teams, agency partners, and global stakeholders to deliver measurable impact and process efficiencies. Job Responsibilities - Owned Digital Channels - Execute updates within website CMS and PIM platforms, including publishing product detail pages, landing pages, FAQ content, and site enhancements in partnership with internal stakeholders and digital agency partners. - Implement SEO/AEO best practices through content optimization, metadata management, and structured content execution. - Maintain website content accuracy, governance standards, and digital hygiene across global brand sites. - Support implementation of social media strategy, including publishing content, supporting monthly calendar development, and coordinating internal calendar reviews. - Support proactive and responsive community engagement across LinkedIn and Instagram in alignment with brand guidelines. - Track and report website and social performance metrics to inform ongoing optimization. - Support Rubbermaid.com and Rubbermaid social media initiatives in coordination with Brand and Center of Excellence teams. - Customer Commercialization Support - Support development and execution of digital commercialization initiatives for key B2B customers (BradyPLUS, Clark, Staples, HD Supply, and others). - Build and deploy campaign assets including landing pages, collateral, digital banners, and social content aligned to brand strategy and customer priorities. - Partner directly with Sales teams to support campaign timelines, asset delivery, and customized content needs. - Serve as a primary point of contact for Field Sales inquiries related to digital content and customer integration requirements. - Track campaign output and performance, providing reporting support to evaluate effectiveness and inform future improvements. - Omni-Enablement & Digital Shelf Support - Serve as the primary subject-matter expert for Salsify within the Commercial organization. - Act as the first point of contact for Sales and Brand teams regarding Salsify-related questions, customer integrations, content requirements, and digital shelf needs. - Lead execution of a comprehensive PIM data clean-up initiative to improve content accuracy, standardization, and process efficiency across the Rubbermaid Commercial product portfolio. - Proactively identify content gaps, optimization opportunities, and workflow inefficiencies; synthesize findings and escalate recommendations to drive cross-functional improvements and strengthen digital shelf performance. - Support Salsify content uploads and optimization efforts as needed, ensuring timely execution. - Monitor emerging digital shelf and AI-driven discovery trends, surfacing opportunities for proactive optimization. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or related field with 0–2 years of experience in digital marketing, eCommerce, or content management. - Working knowledge of website CMS platforms, social media, SEO principles, and/or product information management systems; experience with Salsify or digital shelf tools is a plus. - Strong organizational and analytical skills with the ability to manage multiple priorities and collaborate effectively across cross-functional teams. - High attention to detail with a strong commitment to data accuracy and content quality. - Proactive problem-solver who identifies gaps and surfaces improvement opportunities. - Strong written and verbal communication skills, comfortable interacting with Sales, Brand Marketing, external agencies, and cross-functional partners. - Ability to manage multiple projects in a fast-paced, deadline-driven environment. - Process-oriented mindset with the ability to document and streamline workflows. - Collaborative team player who takes initiative and demonstrates accountability. - Proficiency in Excel and other reporting tools is a plus. Company Description Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Role Description This role helps to drive Trulieve’s brand strategy, overseeing the development and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels. Responsible for end-to-end brand management—from strategy through analysis—this leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment. Responsibilities - Direct the development, execution, and performance analysis of brand strategies and customer retention initiatives, ensuring alignment with company objectives, positioning, messaging, and revenue goals for branded products. - Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis. - Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies inclusive of sustained support post-launch and analysis. - Direct compliance and brand standards for all products and packaging, partnering with packaging, design, and compliance teams to ensure full adherence to state regulations while maintaining brand integrity. - Manage creative briefings and marketing communications for retail, products, and promotions, partnering with state marketing teams to maintain brand consistency and synchronicity across markets. - Oversee strategic marketing plans with balanced mixes across digital and retail channels, adapting to market differences while ensuring a unified brand presence regardless of location. - Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage. - Comply with all security policies and procedures in each territory. Qualifications - Bachelor’s degree preferred - 8+ years of experience in a marketing and/or retail related role - Brand Marketing experience is highly preferred - Understanding of beverage distribution networks preferred Requirements - Proficient use in the suite of Microsoft office products. - Exceptional writing abilities regardless of the subject-matter - Excellent organizational and time management skills and the ability to prioritize while working on multiple projects - Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed - Ability to influence co-workers including leadership. - Proactive, self-starter - Detail-oriented, collaborative, and creative team-player - Must be able to work in a fast-paced, fluid environment under intense deadlines Benefits - A comprehensive benefits package including paid time off is offered with this position.