Newell Brands logo
Newell Brands

We are focused on delighting consumers by lighting up everyday moments.

Assistant Manager, Brand Marketing

Brand ManagerBrand ManagerFull TimeRemoteLeadTeam 10,001+H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Assistant Manager, Brand Marketing

Newell Brands

Role Description The Assistant, Digital Commercialization supports execution and optimization across owned digital channels, customer commercialization initiatives, and omni-enablement efforts. This role partners closely with the Manager, Digital Commercialization to help bring digital strategies to life, ensuring content is accurate, optimized, and aligned to brand and commercial priorities. This individual plays a critical role in maintaining and scaling RCP’s digital ecosystem, enabling B2B customer activation, and driving operational excellence across platforms. The Assistant collaborates cross-functionally with Brand, Sales, Commercialization, Center of Excellence teams, agency partners, and global stakeholders to deliver measurable impact and process efficiencies. Job Responsibilities - Owned Digital Channels - Execute updates within website CMS and PIM platforms, including publishing product detail pages, landing pages, FAQ content, and site enhancements in partnership with internal stakeholders and digital agency partners. - Implement SEO/AEO best practices through content optimization, metadata management, and structured content execution. - Maintain website content accuracy, governance standards, and digital hygiene across global brand sites. - Support implementation of social media strategy, including publishing content, supporting monthly calendar development, and coordinating internal calendar reviews. - Support proactive and responsive community engagement across LinkedIn and Instagram in alignment with brand guidelines. - Track and report website and social performance metrics to inform ongoing optimization. - Support Rubbermaid.com and Rubbermaid social media initiatives in coordination with Brand and Center of Excellence teams. - Customer Commercialization Support - Support development and execution of digital commercialization initiatives for key B2B customers (BradyPLUS, Clark, Staples, HD Supply, and others). - Build and deploy campaign assets including landing pages, collateral, digital banners, and social content aligned to brand strategy and customer priorities. - Partner directly with Sales teams to support campaign timelines, asset delivery, and customized content needs. - Serve as a primary point of contact for Field Sales inquiries related to digital content and customer integration requirements. - Track campaign output and performance, providing reporting support to evaluate effectiveness and inform future improvements. - Omni-Enablement & Digital Shelf Support - Serve as the primary subject-matter expert for Salsify within the Commercial organization. - Act as the first point of contact for Sales and Brand teams regarding Salsify-related questions, customer integrations, content requirements, and digital shelf needs. - Lead execution of a comprehensive PIM data clean-up initiative to improve content accuracy, standardization, and process efficiency across the Rubbermaid Commercial product portfolio. - Proactively identify content gaps, optimization opportunities, and workflow inefficiencies; synthesize findings and escalate recommendations to drive cross-functional improvements and strengthen digital shelf performance. - Support Salsify content uploads and optimization efforts as needed, ensuring timely execution. - Monitor emerging digital shelf and AI-driven discovery trends, surfacing opportunities for proactive optimization. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or related field with 0–2 years of experience in digital marketing, eCommerce, or content management. - Working knowledge of website CMS platforms, social media, SEO principles, and/or product information management systems; experience with Salsify or digital shelf tools is a plus. - Strong organizational and analytical skills with the ability to manage multiple priorities and collaborate effectively across cross-functional teams. - High attention to detail with a strong commitment to data accuracy and content quality. - Proactive problem-solver who identifies gaps and surfaces improvement opportunities. - Strong written and verbal communication skills, comfortable interacting with Sales, Brand Marketing, external agencies, and cross-functional partners. - Ability to manage multiple projects in a fast-paced, deadline-driven environment. - Process-oriented mindset with the ability to document and streamline workflows. - Collaborative team player who takes initiative and demonstrates accountability. - Proficiency in Excel and other reporting tools is a plus. Company Description Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Related Categories

Related Job Pages

More Brand Manager Jobs

Mondelēz International logo

Brand Manager Pralines & Seasonals Norway

Mondelēz International

We’re a house of incredible brands providing people with the right snack, for the right moment, made the right way.

Brand Manager5 days ago
Full TimeRemoteTeam 10,001+Since 2012H1B No Sponsor

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Working with cross-functional and regional teams, you will implement and develop a portfolio strategy for Twist, Freia Premium and our seasonal portfolio to enable consumer-centric category growth. How you will contribute You will be strategically and operationally responsible for your brands by: - Leading the commercial and innovation agenda for your brands - Building and securing successful execution of annual plans - Being our champion on our big cross-branded Freia activation - Supporting profit and loss management and future business development plans - Leading new product development and commercial projects - Balancing short term objectives and strategic directions What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: - Consumer behavior within Snacking - Knowledge of category growth drivers and commercial understanding of Norwegian FMCG market - Strong project management skills - Managing business objectives beyond brand and budget - Analytics and creativity-a balance of commercial, creative and strategic acumen - Leading and influencing teams and people in a matrix environment - Communicating effectively, verbally and in writing, and executive presentation skills More about this role What extra ingredients you will bring: We are looking for a passionate person to take care of some of our greatest brands. You are structured, ambitious and have a passion for FMCG and how to grow brands. Education / Certifications: - A master's degree in marketing or other Business relevant studies. - Relevant experience can weigh up for lacking education Job specific requirements: - More than 5 years' experience, preferably within FMCG Travel requirements: Limited. Work schedule: 100%. Languages: English is a must, Norwegian is an advantage. We offer: - Beneficial discounts in employee stores - Fully equipped gym and company sports club - The opportunity to rent company cabins - Free parking and charging stations for electric cars - Digital services from Avonova, e.g., video doctor and psychologist Relocation Support Available? No Relocation support available Business Unit Summary We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our succes Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Excited to grow your career? We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER Job Type Regular Brand & Portfolio Management Marketing

Norway
Amazon logo

Brand Specialist

Amazon

Work Hard, Have Fun, Make History

Brand Manager5 days ago
Full TimeRemoteTeam 10,001+H1B Sponsor

Role Description As a Brand Specialist you would be a part of Amazon Vendor Services (AVS) Team of Retail Business Services, you will have the exciting opportunity to help shape and deliver on a strategy for managing Amazon AVS vendors. AVS team is looking for a bright, customer centric, driven, and creative candidate to join our team. You will interface internally with leaders from our Retail and Vendor Services teams and will be responsible for all aspects of the vendor’s business with Amazon. You will engage directly with multiple internal teams to optimize the product line for key manufacturers (vendors) on Amazon. You will utilize a wide range of skills and work across major functional areas such as site merchandising, buying, inventory management, finance, operations and online marketing, to drive the performance of strategic vendor partners at Amazon. In this role you will be focused on operational aspects of managing the customer relationships with our vendors. You will conceive, create and analyze a wide range of marketing activities/campaigns to grow the vendor’s traffic, brand awareness, customer conversion, and revenue on Amazon. Also, you will look into operational aspects of vendor’s business with Amazon, root cause analysis of issues and opportunities affecting business. Timings will be as per EU shift, 12:00 pm IST to 9:00 pm IST. Key Job Responsibilities - Establish long term partnerships with key vendor partners for the group of vendors handled. - Partnering with the Retail Category Team and build successful communication channels at all levels, set proper expectations, provide clear status communications, and manage towards a growth plan for the vendors. - Build and execute on a joint business plan that delivers on key business opportunities and relevant KPIs for the vendors and Amazon. - Conduct deep dive analysis on vendor issues and publish recommendations and action plans based on data to improve vendor experience. - Success will be measured by the performance of your vendors on input metrics and impact on creating a great customer experience for buying consumers. - Conduct regular WBRs, MBRs with the vendors, highlight business metric performance and building action plans. Qualifications - 2+ years of sales or account management or digital advertising and client facing roles experience. - Italian language certification: Minimum B2/B2.2. - Experience with Excel. - Experience analyzing data and best practices to assess performance drivers. - Experience analyzing key open issues and resolution metrics for each of the managed accounts. - Experience in relationship management within technology, start-ups, or SaaS Platforms. Benefits - Our inclusive culture empowers Amazonians to deliver the best results for our customers. - If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. - If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

India

Role Description This exciting role involves conducting engaging tastings, delivering captivating presentations, and building customer loyalty through exceptional interactions. Ideal candidates will be passionate about food, possess strong communication and presentation skills, and have a flexible schedule. This entry-level position offers competitive pay and the opportunity to grow within a progressive family-owned company. - Lead Trade Show & Event Execution: Represent the company at regional and national foodservice trade shows, managing booth setup, merchandising, marketing materials, logistics, budgets, travel, inventory, and event operations to maximize brand visibility and engagement. - Drive Customer Engagement & Product Education: Conduct product demonstrations, tastings, and sampling events, clearly communicating and teaching on our product benefits, menu applications, and value propositions to distributors, operators, chefs, and customers. - Generate Leads & Support Sales Growth: Engage trade show visitors and prospects, qualify opportunities, capture lead information, and execute timely follow-up activities to convert leads into pipeline opportunities and sales. - Build & Strengthen Distributor Relationships: Develop strong partnerships with distributor representatives and foodservice operators through ongoing engagement, promotional events, product training, and collaborative marketing initiatives. - Manage CRM & Performance Tracking: Maintain accurate CRM records for all trade shows and customer interactions, track customer demand, measure event performance, and report on leads, opportunities, ROI, and KPI achievement. - Gather Market Intelligence & Provide Strategic Insights: Collect and analyze competitive activity, pricing trends, customer feedback, and market developments, providing actionable recommendations to Sales and Marketing leadership. - Coordinate Marketing & Promotional Programs: Partner with Sales, Marketing, and distribution teams to execute promotional campaigns, sponsorships, collateral management, and event marketing programs that enhance brand presence and sales impact. - Support Annual Foodservice Growth Objectives: Execute initiatives aligned with annual strategic goals, including new item awareness, distributor training, customer acquisition, relationship development, and continuous improvement of consumer-facing marketing materials. - Ability to travel: Travel is required for this role and with a busy trade show schedule can be up to 80% with peak seasons during Spring / Fall. Qualifications - Strong knowledge and experience working for or with one or more Big 6 Broad Line and specialty distributors in North America - 1-3 years of field sales/culinary experience - Ability to work irregular hours and travel frequently - Knowledge of Food Service / Away-From-Home Channel - Strong writing, communication, and presentation skills - Proven ability to meet deadlines - Excellent multi-tasking and prioritization skills - Strong interpersonal and communication skills and superior organizational skills - Ability to interact with all levels of the organization Requirements - Organization - Business Acumen - Demonstrates knowledge of the market and competition; Aligns work with strategic goals - Cost Consciousness - Works within approved budget and capabilities - Agility – Capable of adapting to changes in how business is conducted with no diminishment in work performance - Safety and Security – Responsible for observing safety and security procedures - Results Orientation - High energy, results-driven, determined, and flexible - Entrepreneurial mindset - Problem Solving - Identifies and resolves problems in a timely manner - Project Management - Develops project plans and coordinates projects - Technical Skills - Pursues training and development opportunities - Change Management - Embraces a sense of urgency and enthusiasm about the future - Leadership Capability - Capacity to assume greater responsibilities over time - High level of emotional intelligence (EQ) - Excellent verbal and written communication skills - Excellent listening skills Benefits - 401k Plan and up to 4% company matching - Health insurance - Dental insurance - Vision insurance - Life insurance - Health Reimbursement Arrangement or Health Savings Account - Flexible Spending Accounts (FSA) - Health, Dependent Care, and Commuter - Paid Holidays - Paid Time Off (PTO) - Tuition Reimbursement - Paid Parental Leave - Bereavement - Short Term Disability - Weekly paychecks - Rewards & Recognition Programs - Employee Referral Program - Employee Assistance Programs (EAP) - Annual Bonus Program

United States
$60K - $75K / year
Alphapet Ventures GmbH logo

Senior Brand Experience Manager

Alphapet Ventures GmbH

Die AlphaPet Ventures GmbH gehört zusammen mit ihren vier Tochterunternehmen bereits zu den Marktführern im Online Heimtiermarkt, doch wir wollen noch mehr. Um unsere Vision “gesunde Tiernahrung im Mainstream zu etablieren“ zu erreichen und auch in Zukunft beim Thema Digitalisierung immer einen Schritt voraus zu sein, benötigen wir motivierte Talente, Know-how von Experten und eine gehörige Portion „Passion for Pets and Technology“.

Brand Manager6 days ago

Role Description Werde Teil des WOLFSBLUT-Teams. WOLFSBLUT ist Deutschlands führende Premium-Trockenfuttermarke für Hunde – mit der Mission, artgerechte und hochwertige Ernährung zum Standard zu machen. In dieser Senior-Rolle verantwortest du die strategische Weiterentwicklung der Marke: - Growth & Kanalstrategie: - Unterstützung des Brand Directors bei der Wachstumsagenda. - Entwicklung einer klaren, datenbasierten Kanalstrategie über D2C, B2B/Retail und weitere Touchpoints. - Übersetzung von Umsatz- und Profitabilitätszielen in konkrete strategische Wachstumshebel. - Identifikation von Chancen im Funnel und Steuerung des Neukundenwachstums sowie Loyalisierung. - Brand Experience Strategy: - Entwicklung von Personas, Consumer Journeys und Experience-Prinzipien. - Sicherstellung eines emotionalen, konsistenten und differenzierenden Markenauftritts. - Setzen des strategischen Rahmens für Kampagnen und Markenerlebnis. - Kampagnenstrategie & Umsetzung: - Verantwortung für die übergeordnete Kampagnenstrategie. - Vorgabe der strategischen Richtung und Steuerung der Umsetzung mit den Brand Managern. - Direkte Verantwortung für Mediakampagnen von der Konzeption bis zur Aussteuerung. - Mediaplanung: - Planung und Verantwortung für Media-Aktivitäten über alle relevanten Kanäle – Print, OOH, Digital. - Entwicklung der Mediastrategie und Koordination von Agenturen und externen Partnern. - Sicherstellung der Konsistenz zwischen Mediaeinsatz und Kampagnenstrategie. - KPIs, Insights & Performance: - Verantwortung für ein breites KPI-Set – von Brand Health über D2C-Performance-Metriken bis zur Sell-out-Performance. - Tracking über Looker und Einbindung von Consumer- und Market-Insights in die Strategieentwicklung. - Frühzeitige Erkennung von Gaps und Ableitung konkreter, priorisierter Maßnahmen. Qualifications - 6–9 Jahre Berufserfahrung in Brand Management, Brand Strategy oder einer vergleichbaren Senior-Rolle. - Erfahrung in der Entwicklung kanalübergreifender Marken- und Kampagnenstrategien. - Souveränität im Umgang mit KPIs, Daten-Tools (z.B. Looker) und Insights. - Grundverständnis für D2C-Mechaniken und relevante Performance-Metriken. - Ausgeprägtes Gespür für Markenführung, Consumer Journeys und emotionales Storytelling. - Lust auf cross-funktionale Zusammenarbeit und die Fähigkeit, Teams zu verbinden. - Bonus: Haustierbesitz oder Affinität zur Pet-Food-Kategorie. Benefits - Verantwortungsvolle, spannende und abwechslungsreiche Aufgaben mit viel Gestaltungsspielraum. - Ein freundliches, offenes Team mit ca. 280 Mitarbeitenden. - Flexible Arbeitszeiten und Home-Office Optionen inkl. Kostenbeteiligung an Deiner Home-Office Ausstattung. - 28 Tage Urlaubsanspruch sowie die Möglichkeit, bis zu 20 Tage unbezahlten Urlaub zu nehmen. - Verschiedene interne & externe Weiterentwicklungsmöglichkeiten. - Mentale Gesundheit: Zugang zu anonymen Therapie-Sitzungen über "OpenUp". - Verschiedene Mitarbeiterrabatte für Mensch und Tier. - Regelmäßige Team-, Company- und Family & Friends-Events. - Social-Area mit Kicker und Nintendo Switch. - Vollausgestattete Küche zur Nutzung. - Kostenlose Getränke und Snacks. - EGYM Wellpass Mitgliedschaft für Zugang zu Sport- und Wellnesseinrichtungen. - Zugang zu modernen KI-Tools zur Unterstützung der Arbeit. - Viele weitere, großartige Benefits. Company Description Die AlphaPet Ventures GmbH gehört zusammen mit ihren vier Tochterunternehmen bereits zu den Marktführern im Online Heimtiermarkt.

Germany