We provide network-enabled services, mobile apps, and data-driven insights to hospitals and medical organizations.
Product Marketing Manager
Location
North Carolina
Posted
4 days ago
Salary
$95K - $161K / year
Seniority
Senior
Job Description
Product Marketing Manager
athenahealth
• Collaborate on the commercial GTM strategy and execution for new offerings and features • Develop internal and external messaging, content and communications for offering/feature launches or updates • Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns • Craft effective positioning and messaging based on target audience insights and pain points • Maintain and update product positioning and messaging in alignment with our release cadence • Monitor market trends to identify differentiation points for the product portfolio • Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Patient Engagement solution and new product offerings • Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages
Job Requirements
- Bachelor's degree in marketing, business administration, or a related field
- 5+ years of experience in Product Marketing focusing in Patient Engagement
- Experience in healthcare, health tech, or similarly regulated environments preferred
- Proven track record of bringing products to market and supporting sales initiatives
- Strong project management skills
- Experience executing senior leader-endorsed, multi-dimensional projects across enterprise stakeholders
- Exceptional communication and interpersonal skills
- Results-oriented mindset focused on achieving targets and driving business outcomes
- Ability to thrive in a fast-paced environment
Benefits
- Health and financial benefits
- Commuter support
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
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OnbeAt Onbe, a diverse group of people, ideas, and perspectives are key to achieving phenomenal things. For over 25 years, our focus has remained on building a culture of openness and ingenuity, where employees come together to innovate and build disbursement solutions that make the lives of our clients and their consumers and workforces easier and better. Our definition of success includes celebrating differences and affirming belonging. We believe that the recruiting phase is only the very beginning of diversity and inclusion. At Onbe, we’re constantly evolving the way we celebrate diversity every day and in everything we do. With several internal committees that are dedicated to mental and physical wellness, diversity, inclusion, and community outreach, we are committed to making a culture that is inclusive to all. Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion. We do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex (including pregnancy), gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service.
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