athenahealth

• Develop and execute category sourcing strategies for assigned direct and indirect spend areas • Lead and manage sourcing events, including RFPs, vendor evaluations, and end‑to‑end contract negotiations • Analyze spend data, market insights, and supplier performance metrics • Manage supplier relationships, ensuring high performance, compliance, and continuous improvement • Implement and optimize procurement processes and systems • Monitor supplier compliance and category governance • Prepare procurement summaries and stakeholder communications • Partner with cross‑functional teams to ensure sourcing outcomes meet operational, financial, and risk objectives • Drive continuous improvement initiatives across sourcing, vendor management, and procurement operations • Provide mentorship and guidance to junior team members

• Own and drive product strategy across Customer Success AI, workflow automation, support tooling, and operational transformation initiatives. • Develop unified product roadmaps aligned to customer experience goals, operational scalability, adoption metrics, and organizational strategy. • Translate ambiguous business opportunities into clear product direction, prioritization frameworks, and executable delivery plans. • Drive build-versus-buy decisions across enterprise platforms, AI-enabled workflows, customer support tooling, and operational systems. • Leverage enterprise platform capabilities including Service Cloud, Agentforce, Gainsight, Coveo, Cloud Coach, NICE, workflow orchestration tools, and AI-enabled customer success capabilities. • Partner with engineering, architecture, operations, vendors, and consultants to evaluate scalability, feasibility, operational burden, maintainability, and long-term strategic alignment. • Operate autonomously to identify priorities, drive discovery efforts, and progress workstreams without continual direction. • Lead executive-ready communication including roadmap updates, delivery risks, mitigation plans, stakeholder asks, and escalation management. • Drive holistic customer experience improvements across support, onboarding, care, and customer success interactions. • Evaluate AI-powered customer engagement capabilities including conversational AI, intelligent routing, workflow automation, and agentic systems.

• Lead the journey from contract execution through successful, sustainable go-live • Drive go-live success metrics, ensuring implementations meet operational goals • Use data proactively to identify at-risk engagements and realign resources • Serve as a senior advisor during complex implementations, influencing product and operations roadmaps • Build and lead a high-performing delivery organization with a culture of customer obsession and continuous improvement • Champion investments in transformation and configuration methodologies to reduce variability • Partner with product and technology teams to embed AI-driven insights into the onboarding experience • Ensure post-live engagement is proactive, monitoring adoption signals and identifying performance gaps • Translate delivery insights into scalable best practices and playbooks

• Manage the end-to-end setup, trafficking, and launch of direct-sold and programmatic advertising campaigns across multiple platforms and formats. • Coordinate campaign requirements with Sales, Client Success, Pricing, Product, Engineering, and Revenue Operations to ensure accurate implementation and timely launch. • Review campaign details, creative assets, targeting, pacing, and tracking specifications to confirm alignment with insertion orders and media plans. • QA ad server setups, order management entries, CRM records, creative assets, and tracking tags to identify and resolve errors before and after launch. • Monitor delivery, pacing, and performance metrics to identify risks, raise issues early, and support optimization and revenue-at-risk management. • Analyze campaign reports and operational data to evaluate delivery, troubleshoot issues, and support accurate performance and billing-related decisions. • Implement creative assets, tracking tags, and ad code across display, native, and HTML-based placements while maintaining accuracy and compliance with specifications. • Document workflows, campaign statuses, exceptions, and process updates to support consistency, handoffs, and adherence to SOPs. • Troubleshoot campaign and ad-serving issues, including trafficking errors, delivery discrepancies, and basic HTML or tag-related problems, and escalate when needed. • Use AI-enabled tools, where available, to streamline routine campaign review, reporting, and issue triage tasks while applying human judgment to validate accuracy and prioritize work.

• Support go-to-market strategy and execution for athenaOne’s Value Based Care capabilities • Collaborate with cross-functional teams (Product, Marketing, Sales, Service delivery) • Author supporting content including website copy, datasheets, pitch decks, and customer stories • Conduct competitive analysis for positioning and messaging strategies

• Own and manage a full-cycle sales process including lead generation, solution demonstrations, negotiations, and closing • Build and maintain a robust sales pipeline by leveraging resources to develop strong prospect relationships • Drive comprehensive coverage of assigned territory in partnership with inside sales resources • Engage and advise prospective medical practices on athenahealth's solutions • Deliver compelling product demonstrations tailored to each practice's needs • Stay ahead of healthcare industry trends to position athenahealth as a trusted partner • Represent athenahealth at industry events and collaborate with cross-functional partners

• Manage project plans, timelines, milestones, and task ownership for go-to-market initiatives and product launches. • Coordinate cross-functional workstreams to support launch readiness, execution, and post-launch follow-up. • Track dependencies, deadlines, risks, and open items, and escalate blockers when needed. • Organize meetings, agendas, action items, and status updates to keep launch plans moving forward. • Partner with marketing functions, product, and business stakeholders to align priorities, confirm deliverables, and support communication across teams. • Maintain accurate project documentation, dashboards, and status trackers to improve visibility and follow-through. • Use AI-enabled tools to summarize updates, organize project information, draft routine communications, and improve productivity.

• Collaborate on the commercial GTM strategy and execution for new offerings and features • Develop internal and external messaging, content and communications for offering/feature launches or updates • Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns • Craft effective positioning and messaging based on target audience insights and pain points • Maintain and update product positioning and messaging in alignment with our release cadence • Monitor market trends to identify differentiation points for the product portfolio • Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Patient Engagement solution and new product offerings • Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages

Role Description The Partner Marketing Manager, Alliance Growth & Adoption will lead marketing activation programs that drive adoption, demand generation, pipeline progression, and customer growth for assigned alliance partner solutions. This strategic individual contributor role will build scalable GTM plans, enable Sales and Customer Success teams, support co-marketing programs with priority partners, and use performance data to improve business impact. The role requires a strong cross-functional collaborator who can influence across internal and partner teams and turn partner priorities into measurable growth outcomes. This role reports to the Director, Partner Marketing, within the Ecosystem Marketing team. Essential Job Responsibilities - Lead GTM Activation: Own marketing activation plans for assigned alliance partner solutions, including audience, campaign strategy, messaging, enablement, KPIs, and optimization. - Drive Campaign Execution: Build and execute integrated campaigns that support partner solution adoption, demand generation, pipeline progression, and customer growth. - Create Campaign Communications: Develop briefs, messaging, launch materials, partner communications, and Sales/Customer Success activation assets. - Align Cross-Functional Teams: Partner with Marketing, Product Marketing, Sales, Customer Success, Partner teams, and Operations to bring coordinated campaigns to market. - Enable Customer-Facing Teams: Create talk tracks, activation guidance, and follow-up plays that help teams position partner solutions with customers. - Manage Co-Marketing Programs: Lead planning with priority Alliance partners across campaigns, events, webinars, content, promotional support, and partner commitments. - Measure Business Impact: Track campaign performance, adoption, funnel impact, pipeline contribution, and ROI to optimize future programs. - Lead Complex Initiatives: Manage timelines, dependencies, risks, and stakeholder communications while influencing across internal and partner teams. Additional Job Responsibilities - Support broader partner marketing priorities, including marketplace promotion, partner communications, launch support, webinars, events, content, and customer storytelling. - Help develop scalable partner marketing frameworks, co-branding guidance, campaign templates, reporting approaches, and repeatable activation motions. - Partner with internal teams and external partners to support campaign execution, post-campaign analysis, and continuous improvement. - Contribute to initiatives that improve Sales and Customer Success readiness for priority partner solutions. - Integrate AI tools into campaign planning, content creation, and performance analysis workflows to improve efficiency, uncover insights, and support data-driven decision-making. Qualifications - 6+ years of B2B marketing experience, preferably in SaaS, healthcare technology, enterprise software, partner marketing, customer marketing, field marketing, or ecosystem marketing. - Experience owning integrated marketing programs tied to adoption, demand generation, pipeline, customer growth, or measurable business outcomes. - Experience using campaign, CRM, funnel, attribution, or pipeline data to evaluate performance and recommend optimizations. - Strong cross-functional collaboration skills, with the ability to influence without direct authority and drive alignment across matrixed teams. - Strong project leadership skills, with the ability to manage multiple initiatives, stakeholders, timelines, and dependencies. - Excellent written and verbal communication skills, including the ability to simplify complex solution narratives for customer-facing and internal audiences. - Familiarity with healthcare technology, marketplace or platform business models, marketing automation, CRM, attribution, dashboards, or campaign reporting preferred. Expected Compensation $92,000 - $156,000. The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

• Partner with business and technology teams to improve systems, workflows, and operational processes • Gather and translate business needs into clear requirements • Support solution design and implementation • Help ensure new capabilities deliver measurable value • Conduct application configuration in Salesforce and supporting applications • Validate functionality and coordinate user acceptance testing with stakeholders • Conduct data analysis, write queries, and develop reports • Identify opportunities to improve efficiency, scalability, and user experience