• Develop and manage a cross-channel editorial calendar (email, website, social media) • Draft, edit, and publish engaging content for member and public audiences, including weekly Top 5 and marketing of NNPHI convenings, benefits and funding opportunities • Support maintenance of NNPHI Mailchimp and Salesforce contact lists. Coordinate website inquires and ensure contact management between the website, Mailchimp and Salesforce. • Write and edit content for websites and social media • Support daily maintenance of NNPHI’s digital channels • Build and maintain relationships with communications professionals across NNPHI’s network • Monitor communications performance and recommend improvements • Maintain and optimize membership data within Salesforce and SharePoint platforms • Track member engagement, trends, and participation across programs and services • Create simple dashboards and reports to inform decision-making • Segment member audiences to support targeted outreach and services • Coordinate delivery of member benefits, including events, resources, and communications • Serve as a primary point of contact for member inquiries • Identify opportunities to enhance member engagement and satisfaction • Support annual member investment drive including, but not limited to collateral development, member revenue data management, and invoicing • Support the NNPHI Annual Conference speakers and logistics • Perform other duties as needed

• Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts • Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs • Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance • Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc • Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance • Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed • Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals • Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals • Take ownership of clients’ digital advertising issues and drive to resolution • Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions

• Own the annual and quarterly advertising and media strategy aligned to brand and business objectives. • Develop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships). • Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy. • Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation). • Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan. • Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing-page experiences.

• Execute internal communications strategies across functions and locations • Develop and manage integrated communications plans to include culture priorities, company strategy and performance • Oversee internal content creation and channel management • Design and implement engagement programs and initiatives • Support executive communications and leadership messaging • Manage surveys, feedback tools, and engagement data • Partner with HR and Corporate Communications to support any immediate or planned needs • Drive cross-functional coordination and project execution • Co-manage vendors, budgets (execution level), and tools • Support engagement-related measurement efforts and continuous improvement initiatives • Co-lead employee-facing aspects of corporate social responsibility and volunteer programs • Support change communications