• Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts • Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs • Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance • Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc • Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance • Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed • Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals • Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals • Take ownership of clients’ digital advertising issues and drive to resolution • Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions

• Own the annual and quarterly advertising and media strategy aligned to brand and business objectives. • Develop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships). • Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy. • Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation). • Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan. • Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing-page experiences.

• Execute internal communications strategies across functions and locations • Develop and manage integrated communications plans to include culture priorities, company strategy and performance • Oversee internal content creation and channel management • Design and implement engagement programs and initiatives • Support executive communications and leadership messaging • Manage surveys, feedback tools, and engagement data • Partner with HR and Corporate Communications to support any immediate or planned needs • Drive cross-functional coordination and project execution • Co-manage vendors, budgets (execution level), and tools • Support engagement-related measurement efforts and continuous improvement initiatives • Co-lead employee-facing aspects of corporate social responsibility and volunteer programs • Support change communications

Title : Communications Public Affairs Specialist Location: Honolulu United States Job Description: The Opportunity: The key to an organization's growth is strong stakeholder communication that represents and supports its mission, values, and objectives. As a communications and public affairs team member, you know how to inform and engage key audiences and align strategic messaging. We're looking for an experienced public affairs specialist like you to plan communications for bilateral and multi-lateral exercises in the Indo-Pacific theater of operations. As a public affairs specialist supporting exercises, you will design and develop communication plans by analyzing the environment, setting goals and objectives, defining resource requirements and communication framework development, and aligning the accompanying Public Affairs Guidance. You will travel to allied countries and coordinate with U.S. embassies, foreign media, and other governmental and non-governmental organizations to make sure that messages get to the audiences that matter. Join us. The world can't wait. You Have: - 5+ years of experience creating strategic communication plans or products, weekly activity reports, senior leader briefings, talking points, and media engagement strategies - 5+ years of experience working with the Department of War's public affairs and communication planning - Experience with the Joint Exercise Life Cycle (JELC), and exercise planning processes and methodologies - Experience using Microsoft Office applications, including PowerPoint, Word, and Excel, to create professional and impactful communication materials - Knowledge of public affairs products such as public affairs guidance, production plans, and press releases - Ability to design and implement communication frameworks that align with operational goals and exercise objectives - Ability to work individually and in a team environment, and engage with stakeholders at all levels of the organization - Ability to travel up to 50% of the time - Secret clearance - Bachelor's degree Nice If You Have: - Experience supporting the Department of War in the Indo-Pacific Theater of Operations, including with exercise planning and execution - Experience creating content that adheres to the Associated Press Stylebook - Possession of strong interpersonal skills - Bachelor's degree in Journalism, Communication, Public Relations, English, Marketing, or a related field Clearance: Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information; Secret clearance is required. Compensation At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen's benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page. Salary at Booz Allen is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen's total compensation package for employees. This posting will close within 90 days from the Posting Date. Identity Statement As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud. Candidate AI Usage Policy AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided. Work Model Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings. - Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility. - Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility. - Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role. Commitment to Non-Discrimination All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.