Nurturing our world and humankind by advancing care for animals
Marketing Communications and Media Manager
Location
United States
Posted
2 days ago
Salary
$93K - $140K / year
Seniority
Senior
Job Description
Marketing Communications and Media Manager
Zoetis
• Own the annual and quarterly advertising and media strategy aligned to brand and business objectives. • Develop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships). • Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy. • Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation). • Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan. • Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing-page experiences.
Job Requirements
- BS/BA required
- MBA or advanced degree a plus
- 5+ years of experience in marketing or related role (advertising, media planning/buying, or integrated marketing brand or agency experience preferred)
- Knowledge of equine industry and nutritional products preferred
- Hands-on familiarity with key platforms and tools (e.g., Google/Meta/LinkedIn, DSPs, GA4, ad servers, social listening, DAM tools)
- Experience with media mix modeling, incrementality testing, or advanced measurement approaches.
- Excellent leadership, organization and communication skills required.
- Strategic thinker with a growth mindset and curiosity about animal health and nutrition.
Benefits
- healthcare and insurance benefits beginning on day one
- 401K plan with a match and profit-sharing contribution from Zoetis
- 4 weeks of vacation
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