Cox Enterprises logo
Cox Enterprises

For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking. Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more. As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront. Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.

Digital SEM Marketing/Communications Specialist II

CommunicationsCommunicationsFull TimeRemoteMid LevelTeam 10,001+Since 1898H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

$61.1K - $91.7K / year

Seniority

Mid Level

Bachelor Degree2 yrs expEnglish

Job Description

Digital SEM Marketing/Communications Specialist II

Cox Enterprises

• Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts • Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs • Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance • Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc • Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance • Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed • Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals • Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals • Take ownership of clients’ digital advertising issues and drive to resolution • Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions

Job Requirements

  • Bachelor’s degree in a related discipline and 2 years experience in a related field
  • Experience and demonstrated ability to effectively work with all levels of a client account
  • Demonstrated customer service skills and outstanding relationship management capabilities
  • Demonstrated knowledge of Search Engine Optimization strategies, good knowledge of web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics)
  • Demonstrated knowledge in using Salesforce
  • Certification: All members of the Advertising team must be certified in Google Search, Google Display, and Microsoft within first 90 days of employment
  • Travel: 5% (1-2 trips/yr)

Benefits

  • The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations
  • seven paid holidays throughout the calendar year
  • up to 160 hours of paid wellness annually for their own wellness or that of family members
  • additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave
  • health care insurance (medical, dental, vision)
  • retirement planning (401(k))

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