Title: Senior Performance Marketing Strategist - Personal Health Care Location: MASON BUS AND INNOVATION CTR Job Description: Job Location MASON BUS AND INNOVATION CTR Job Description The Senior Performance Marketing Strategist leads the development and activation of performance media strategies that drive digital commerce growth aligned with P&G Personal Healthcare brand goals. This role blends strategic leadership with hands-on performance management—owning campaign approach, activation guidance, optimization, measurement design (including tagging and testing), and cross-functional coordination to ensure performance investments work in synergy with national media and broader growth plans. To be successful in this role, we’re looking for a leader who is adept at defining: - Clear performance media strategy tied to category growth goals, with defined channel roles and investment logic. - Repeatable optimization system: always-on pacing governance, structured testing plan (tagging + A/B), and performance reporting that drives decisions. - Search + retail media plan that improves discoverability and conversion through keyword strategy, eRS briefs, and continuous optimization. - Strong cross-plan integration with national media which reduces redundancy and increases total effectiveness. - Consistent stewardship against media buying principles and governance, with documented best practices and scalable operating rhythms. Key Responsibilities: - Lead and direct the development and implementation of media strategies that drive digital commerce growth aligned with category goals. - Translate business objectives into performance plans and channel roles across priority digital ecosystems (e.g., retail media, eRetail search, social, programmatic, affiliate). - Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV). - Continuously optimize campaigns based on performance data and insights—monitor pacing, budgets, bids, and delivery vs. KPI commitments. - Utilize data-driven insights to monitor performance and identify/exploit optimization opportunities across creative/message, audience, and media activation. - Ensure performance investments are optimized to complement and work in synergy with national media investments—minimizing redundancy and maximizing effectiveness across the full plan. - Ensure all performance marketing activities adhere to P&G media buying principles and governance. Job Qualifications - Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field. - 3-5 years of experience in performance media (preferably consumer goods); experience driving indirect sales is a must. - Proven track record of driving DTC brand growth with media and delivering results, including social selling platforms. - Strong understanding of ecommerce technologies, platforms, data, and best practices. - Deep knowledge of digital marketing channels including retail media, eRetail search, social (Meta & TikTok), SEO, SEM, programmatic, and affiliate marketing. - Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and ecommerce platforms. - Excellent communication, leadership, and collaboration skills with the ability to influence and inspire cross-functional teams; proven operational discipline. - Unrelenting passion for driving digital sales outcomes with media and belief that more is possible; agile and thrives in a fast-paced environment. - Independent operator who performs well in ambiguity; influential internally and externally; high curiosity and challenges norms. - Ability to work hybrid schedule in Cincinnati, OH based office. Compensation for roles at P&G varies depending on a wide array of equal opportunity factors including but not limited to the specific office location, role, degree/credentials, relevant skills, and level of experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process. Our company is committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE. P&G participates in e-verify as required by law. Qualified individuals will not be disadvantaged based on being unemployed. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Job Schedule Full time Job Number R000150811 Job Segmentation Experienced Professionals Starting Pay / Salary Range $110,000.00 - $165,300.00 / year

• Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms. • Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure. • Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution). • Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages. • Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards. • Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment. • Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization. • Ensure tracking accuracy, pixel implementation, and UTM governance in collaboration with Marketing Operations and Analytics teams. • Stay current on platform updates, industry trends, and emerging opportunities in paid media. • Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability.

• Develop and execute integrated demand generation campaigns that generate qualified pipeline and revenue opportunities. • Create and manage programs across email, webinars, digital advertising, content syndication, nurture programs, and account-based marketing initiatives. • Partner with Sales and SDR teams to align campaigns with business priorities and target accounts. • Monitor campaign performance and continuously optimize programs to improve conversion rates and pipeline contribution. • Manage campaign execution within Marketo, including program setup, segmentation, lead nurturing, scoring, and reporting. • Ensure accurate lead routing, tracking, and campaign attribution through Marketo and Salesforce. • Build and optimize automated nurture programs to improve engagement and accelerate buyer progression. • Support account-based marketing initiatives focused on strategic healthcare and enterprise accounts. • Collaborate with channel and technology partners on co-marketing programs that generate demand and expand market reach. • Track campaign performance, lead generation, pipeline creation, and ROI. • Develop regular reporting and insights to inform marketing and sales leadership. • Use data to identify opportunities for optimization and growth. • Support demand generation activities surrounding webinars, conferences, trade shows, and executive events.

Role Description As a Media Lead focused on Digital Media and Performance Marketing, you'll develop and execute data-driven media strategies that connect with consumers across digital touchpoints. You'll lead planning and performance efforts for National & Local Humana & CenterWell campaigns, ensuring they reflect campaign needs while aligning with the brand and driving measurable business outcomes. This role is ideal for a strategic thinker with deep digital marketing expertise and a passion for optimizing performance and exceeding campaign goals and objectives. Role Responsibilities - Lead digital media strategy and execution. - Partner with internal teams, agencies, and analytics functions to deliver high-impact, performance-driven campaigns. - Manage agency and vendor relationships, ensuring timely, high-quality execution and continuous performance optimization. - Analyze campaign performance and proactively optimize; continuously monitor key metrics and provide actionable insights. - Collaborate cross-functionally with various teams to ensure alignment and maximize impact. - Present strategies, learnings, and results to senior leadership. - Drive innovation by testing new platforms, technologies, and optimization strategies. Impact Your work helps Humana connect with members in meaningful, personalized, and measurable ways—supporting health equity, improving access, and driving better health outcomes through data-driven engagement. Qualifications - Bachelor's degree. - Minimum of 10 years of experience in marketing, with at least 7 years in digital media strategy, performance marketing, and campaign execution. - Proven experience with large bidding platforms (SA360, Kenshoo, Etc). - Expertise in paid search strategy and execution across Google Ads and Microsoft Advertising. - Proven leadership in performance-driven bidding and automation. - Proven ability to lead cross-functional initiatives and collaborate with diverse stakeholders. - Strong understanding of digital ecosystem dynamics and performance marketing best practices. - Demonstrated experience managing agency and vendor relationships. - Deep expertise in performance metrics such as CPA, ROAS, conversion rate, and attribution modeling. - Experience working in highly regulated industries. - Highly collaborative and solution-oriented mindset. Requirements - The associate selected for this role should reside in or around one of the following locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL; Washington, D.C. Preferred - Experience in healthcare or another regulated industry. - Proficiency in media analytics platforms (e.g., Google Analytics, Adobe Analytics, DSPs, paid social platforms). - Performance Media Agency or Fortune 50 client experience. - Minimum 7 years in paid search specific media managing annual budgets of 25MM+. Additional Information - This position will operate on Eastern Standard Time (EST) hours and may require travel 1-2 times a year. - This position is listed as remote, but may require in-office work from time to time. - To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service must meet specific criteria. - Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate for their position/job. - Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job-related skills, knowledge, experience, education, certifications, etc. $115,200 - $158,400 per year This job is eligible for a bonus incentive plan based on company and/or individual performance. Description of Benefits - Medical, dental, and vision benefits. - 401(k) retirement savings plan. - Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave). - Short-term and long-term disability. - Life insurance and many other opportunities. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.