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Paid Media Lead

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn

Location

Texas

Posted

15 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Paid Media Lead

Cart.com

• Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms. • Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure. • Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution). • Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages. • Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards. • Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment. • Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization. • Ensure tracking accuracy, pixel implementation, and UTM governance in collaboration with Marketing Operations and Analytics teams. • Stay current on platform updates, industry trends, and emerging opportunities in paid media. • Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability.

Job Requirements

  • 5+ years of experience in paid media, performance marketing, or digital marketing roles.
  • Proven success managing and optimizing campaigns across major ad platforms (Google Ads, Meta, LinkedIn, etc.).
  • Demonstrated ability to manage budgets and deliver results against KPIs such as CAC, ROAS, CPA, or pipeline.
  • Experience with analytics tools (e.g., GA4) and campaign tracking methodologies (UTMs, pixels, tagging).
  • Strong understanding of campaign structure, audience strategy, and conversion optimization principles.
  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
  • Experience with programmatic, YouTube, or emerging paid channels (nice to have).

Benefits

  • Be brand obsessed: Our lives are shaped by the brands we interact with daily.
  • Think beyond the box: "We’ve always done it that way" is not a phrase uttered often at our office.
  • Don’t give up: We learn from our challenges and see them for what they are; great building blocks to an amazing brand story.
  • Speak up: We communicate clearly and directly because we care deeply.
  • Work together: We’ve built a team that prides itself on diversity of thought and background.
  • Remember to be human: We work hard, but we leave room for the people, places and things that we love.

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