• Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms. • Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure. • Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution). • Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages. • Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards. • Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment. • Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization. • Ensure tracking accuracy, pixel implementation, and UTM governance in collaboration with Marketing Operations and Analytics teams. • Stay current on platform updates, industry trends, and emerging opportunities in paid media. • Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability.

• Develop and execute integrated demand generation campaigns that generate qualified pipeline and revenue opportunities. • Create and manage programs across email, webinars, digital advertising, content syndication, nurture programs, and account-based marketing initiatives. • Partner with Sales and SDR teams to align campaigns with business priorities and target accounts. • Monitor campaign performance and continuously optimize programs to improve conversion rates and pipeline contribution. • Manage campaign execution within Marketo, including program setup, segmentation, lead nurturing, scoring, and reporting. • Ensure accurate lead routing, tracking, and campaign attribution through Marketo and Salesforce. • Build and optimize automated nurture programs to improve engagement and accelerate buyer progression. • Support account-based marketing initiatives focused on strategic healthcare and enterprise accounts. • Collaborate with channel and technology partners on co-marketing programs that generate demand and expand market reach. • Track campaign performance, lead generation, pipeline creation, and ROI. • Develop regular reporting and insights to inform marketing and sales leadership. • Use data to identify opportunities for optimization and growth. • Support demand generation activities surrounding webinars, conferences, trade shows, and executive events.

Role Description As a Media Lead focused on Digital Media and Performance Marketing, you'll develop and execute data-driven media strategies that connect with consumers across digital touchpoints. You'll lead planning and performance efforts for National & Local Humana & CenterWell campaigns, ensuring they reflect campaign needs while aligning with the brand and driving measurable business outcomes. This role is ideal for a strategic thinker with deep digital marketing expertise and a passion for optimizing performance and exceeding campaign goals and objectives. Role Responsibilities - Lead digital media strategy and execution. - Partner with internal teams, agencies, and analytics functions to deliver high-impact, performance-driven campaigns. - Manage agency and vendor relationships, ensuring timely, high-quality execution and continuous performance optimization. - Analyze campaign performance and proactively optimize; continuously monitor key metrics and provide actionable insights. - Collaborate cross-functionally with various teams to ensure alignment and maximize impact. - Present strategies, learnings, and results to senior leadership. - Drive innovation by testing new platforms, technologies, and optimization strategies. Impact Your work helps Humana connect with members in meaningful, personalized, and measurable ways—supporting health equity, improving access, and driving better health outcomes through data-driven engagement. Qualifications - Bachelor's degree. - Minimum of 10 years of experience in marketing, with at least 7 years in digital media strategy, performance marketing, and campaign execution. - Proven experience with large bidding platforms (SA360, Kenshoo, Etc). - Expertise in paid search strategy and execution across Google Ads and Microsoft Advertising. - Proven leadership in performance-driven bidding and automation. - Proven ability to lead cross-functional initiatives and collaborate with diverse stakeholders. - Strong understanding of digital ecosystem dynamics and performance marketing best practices. - Demonstrated experience managing agency and vendor relationships. - Deep expertise in performance metrics such as CPA, ROAS, conversion rate, and attribution modeling. - Experience working in highly regulated industries. - Highly collaborative and solution-oriented mindset. Requirements - The associate selected for this role should reside in or around one of the following locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL; Washington, D.C. Preferred - Experience in healthcare or another regulated industry. - Proficiency in media analytics platforms (e.g., Google Analytics, Adobe Analytics, DSPs, paid social platforms). - Performance Media Agency or Fortune 50 client experience. - Minimum 7 years in paid search specific media managing annual budgets of 25MM+. Additional Information - This position will operate on Eastern Standard Time (EST) hours and may require travel 1-2 times a year. - This position is listed as remote, but may require in-office work from time to time. - To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service must meet specific criteria. - Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate for their position/job. - Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job-related skills, knowledge, experience, education, certifications, etc. $115,200 - $158,400 per year This job is eligible for a bonus incentive plan based on company and/or individual performance. Description of Benefits - Medical, dental, and vision benefits. - 401(k) retirement savings plan. - Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave). - Short-term and long-term disability. - Life insurance and many other opportunities. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.

Role Description The Performance Enablement (PE) Deployment Lead will plan and coordinate strategic efforts to advance the implementation and maturity of performance enablement processes across the Food North America Manufacturing Supply Chain (MSC). This role will lead the Data Visualization & Reporting and PE Solutions teams, shaping strategies that deliver impactful insights and enable knowledge management across the region. In close collaboration with PE Leads from business segments, the PE Deployment Lead will champion value creation, manage a robust pipeline of cost reduction projects, and support the deployment and sustainment of PE practices across manufacturing operations. The role plays a critical part in embedding continuous improvement, enabling capability development, and driving measurable impact across the MSC. Key Accountabilities - Plan and drive strategic initiatives to deploy and mature performance enablement processes across the Food NA MSC. - Lead, develop, and provide strategic direction and day-to-day leadership for the Data Visualization & Reporting and PE Solutions teams, ensuring alignment with MSC priorities. - Collaborate with PE Leads from business segments to drive operational performance, accelerate value capture, and embed PE practices across manufacturing operations. - Oversee a robust pipeline of value-creation projects, collaborating with business segments and functions to ensure alignment, transparency, and disciplined execution. - Partner with Finance to align on pipeline data and enable clear reporting for prioritization and decision-making. - Support the design and rollout of management systems and performance dashboards that reinforce continuous improvement and operational discipline. - Coordinate with the Global Food MSC PE team, Capability Enablement team and PE Solutions team to align on capability-building strategies and deliver consistent training across Food NA MSC. Qualifications - Bachelor’s degree in engineering, supply chain, operations management, business administration, or a related field. - Minimum of eight years of progressive experience in operations, with a focus on continuous improvement and performance management. - Demonstrated experience in leading teams, with strong people management skills and the ability to develop talent across technical and strategic functions. - Deep knowledge of operational excellence principles, including Lean Six Sigma, with hands-on experience facilitating Kaizen events and applying CI methodologies. - Proven ability to manage project portfolios, align value drivers, and implement governance structures that support strategic execution. - Experience conducting management system assessments and identifying technical gaps and solutions. - Familiarity with deployment of performance enablement frameworks such as Hoshin Kanri and Operating/Management Systems. - Experience coordinating programs and capability-building initiatives across multiple sites or business units. - Strong stakeholder management and communication skills, with the ability to influence senior leaders and cross-functional teams. - Willingness to travel up to 25% to manufacturing sites across North America. Preferred Qualifications - Proficiency with spreadsheet and database applications and modeling tools. - High level of competency in Power BI, Mural, and Microsoft office tools. - Three years of supervisory experience. Benefits - The expected salary for this position is $131,000-165,000. - Compensation varies depending on a wide array of factors including but not limited to the specific location, certifications, education, and level of experience. - This position is eligible for a discretionary incentive award, dependent upon company performance and personal performance. - Comprehensive benefit program including medical and/or other benefits dependent on the position offered and hours worked.