Once Upon a Farm logo
Once Upon a Farm

Organic, cold-pressed snacks that kids love and parents trust.

Customer Business Manager, Mass Channel

ManagerManagerFull TimeRemoteLeadTeam 11-50Since 2015H1B SponsorCompany SiteLinkedIn

Location

Minnesota

Posted

1 day ago

Salary

$110K - $135K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Customer Business Manager, Mass Channel

Once Upon a Farm

• Demonstrate a proactive, organized approach to sales development, managing certain day-to-day operations while assisting in providing strategic direction for the Mass channel. Candidates should have a strong CPG sales background, established retailer relationships, and expertise in data-driven selling, analytics, and go-to-market execution. Key focus areas include cross-functional leadership (particularly with Brand/Shopper Marketing, Business Development and Operations), data analysis and reporting, new product launches, in-store execution, and driving meaningful distribution gains. All business activities must be done in a way that underscores the social mission of Once Upon a Farm. • Exceed dry Kid Snacking channel gross and net sales targets through disciplined execution of strategic priorities. • Support the Sr. Director of Sales and National Account Managers in achieving annual gross and net sales, distribution, and market share targets across relevant categories. • Assist with sell-in efforts for new product launches, line extensions, and promotional initiatives. • Identify incremental distribution, merchandising, and expansion opportunities across core and new platforms. • Act as key liaison between Sales, Marketing (Brand/Shopper), Operations, and Business Development teams. • Align internal stakeholders on customer strategy and priorities; influence without direct authority. • Support innovation pipeline planning and launch readiness. • Collaborate cross-functionally to align against forecasts, pricing, and promotional/shopper marketing calendars. • Strengthen collaboration across the enterprise, ensuring visibility to pertinent Mass initiatives and alignment with broader channel strategies. • Provide strategic input to against 24 month selling priorities and initiatives, integrating Once Upon a Farm and Mass Channel objectives to drive mutual growth behind ambient Kid snacking categories. • Support Joint Business Planning (JBP) planning and execution with applicable departments.

Job Requirements

  • 10+ years of retail sales experience, including 5+ years directly supporting the Mass Channel, specifically Target and/or Walmart
  • Bachelor's degree in business, Marketing, or related field, or equivalent professional experience
  • Preference for candidates located in Minneapolis, MN or Bentonville, AR
  • Proven track record of exceeding sales targets through strong cross-functional collaboration
  • Demonstrated ability to align company strategy with Mass growth objectives to drive outsized results
  • Strong planning, organizational, and communication skills, including executive-level presentation capability
  • Exceptional strategic and analytical acumen
  • Proven cross-functional leadership experience
  • Strong Digital expertise with expert knowledge of Mass Digital ecosystem
  • Excellent interpersonal, written/oral communication and presentation skills
  • Proven success with respected consumer packaged goods companies and/or relevant retailer experience
  • Ideally, experience in both large and small companies thereby possessing the vision for the elements of a highly successful larger enterprise balanced with a more hands-on approach
  • Ecommerce experience strongly preferred
  • Strong expertise in managing trade budgets and optimizing promotional strategies to deliver strong ROI & trade efficiencies
  • Knowledge base for successful retail execution
  • Applicants should be able to manage/update digital content for existing and new items that appear on .com sites
  • Solid knowledge of Microsoft Suite, Outlook, Slack, AI tools, and other professional platforms
  • Up to 10% travel required. Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
  • Genuine passion for improving childhood nutrition for a healthier and happier planet
  • Desire to contribute to a dynamic high-growth, purpose-driven work environment
  • Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy and make decisions requiring a high level of judgment
  • Must reside in the United States to be considered for this position
  • Please note that visa sponsorship is not available for this role

Benefits

  • Remote-first work environment
  • Annual Bonus
  • 401(k) program + 4% company match after three months
  • New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
  • Monthly Auto, Cell, and Internet Stipend
  • Quarterly Farm-to-Fridge home deliveries and Employee Discounts
  • New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
  • Unlimited Paid Time Off
  • Paid Volunteer Time
  • Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections
  • Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee
  • Vision and Dental Insurance covered at 100% for the employee and dependents
  • Life insurance
  • Flexible spending account and Health savings accounts for applicable plans
  • Employee assistance program (EAP)
  • All other benefits, leaves, and insurance as required by law, based on your specific residence
  • And so much more!

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