• Own the full revenue funnel and its P&L from acquisition to repeat payments — accountable to ROAS LT0/LT7/LT30 targets and blended payback • Develop and execute the revenue growth strategy across paid traffic (mobile + web), product growth, and monetization, owning channel mix, budget allocation, and scaling decisions • Generate, prioritize, and validate growth and monetization hypotheses with Product and Tech, driving prioritization of Product Owner backlogs for growth work • Lead A/B and multivariate testing across onboarding, activation, paywalls/coin-packs, and pricing • Own unit economics (CAC, LTV, ARPU, ARPPU, ROAS, payback) and the cohort LTV model; ensure scalable, margin-aware growth given streamer revshare • Partner with Payments and Risk to maximize payment conversion and approval rates, and expand margin-accretive web/direct billing • Build revenue dashboards and a single source of truth for performance metrics, with shared metric definitions and transparency across teams

Role Description City Cast is hiring a Subscription Growth Manager to drive the next phase of City Cast DC. We’re launching premium subscriber content to accompany our free daily podcast and newsletter. We need a smart, creative, data-driven person to build the user journey from conversion to onboarding to retention. This person will collaborate with the City Cast DC content and editorial team, City Cast’s product and operations team, and will report to the City Cast DC General Manager. This is a high-impact, high-autonomy role for someone who wants to help turn our DC newsroom into a thriving subscription business. You'll have a real say in what City Cast DC's subscription product looks like, and you'll see the results of your work directly in the community you serve. This role will work almost exclusively with City Cast DC to start, but has potential to bring expertise and impact across the network. Application Due: July 7, 2026 What You’ll Do - Own acquisition and subscriber journey - Define the user journey to drive paid subscription conversion onsite and via email. - Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition - Develop robust lifecycle communications including welcome, retention, and winback series - Partner with the City Cast membership manager to develop and run ad hoc membership campaigns across email, website, social and podcast messaging - Partner with editorial and audience teams to promote subscriber benefits such as original paywalled content, member events, swag, etc. - Write or closely direct copy for all acquisition touchpoints including website, newsletter in-podcast CTAs - Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth - Translate data into clear recommendations and share findings with key stakeholders - Stay current on industry best practices around personalization, segmentation, and platform capabilities. Qualifications - This is both a strategic and operational role. You have a builder mentality — you’re comfortable owning subscriber growth strategy and operationalizing it. - 2-5 years of experience in a consumer subscription business, with a very strong preference for media experience. - You should have worked on growth or lifecycle marketing, conversion-rate optimization or product marketing. - Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why. - Familiar with membership and CRM tools. - A strong, clear writer who can match a brand voice and craft copy that converts. - Data-informed mindset — able to interpret metrics and apply insights. - Able to manage multiple projects in a fast-moving environment. - Genuine enthusiasm for local journalism and the communities it serves. Benefits - This position is full-time and remote, with excellent benefits. - Candidates based in the D.C. area are strongly preferred so they can collaborate closely with our local team. - The salary range is $80,000-$100,000, depending on experience. Company Description City Cast is a network of daily local news podcasts, email newsletters, and social channels that keep you in the know about what's happening in your city. Currently available in Chicago, Denver, Salt Lake, Pittsburgh, Las Vegas, DC, Philly, Portland, Madison, Nashville, Austin, Seattle and the Twin Cities. City Cast is the smartest, easiest way to connect with the place you live and love. City Cast is an affiliate of Graham Holdings.

• Own the Growth Marketing Strategy • Develop and execute the global growth marketing strategy aligned to company growth objectives. • Build annual and quarterly plans that drive pipeline, bookings, and revenue. • Establish scalable demand generation programs across enterprise, commercial, and strategic account segments. • Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels. • Own marketing-sourced and marketing influenced pipeline goals. • Forecast pipeline performance and communicate results to executive leadership. • Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI. • Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth. • Drive a culture of experimentation, testing, and continuous optimization. • Build and scale a sophisticated ABM program focused on large and global enterprises. • Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration. • Design personalized buying experiences for key accounts and buying committees. • Align marketing investments to account-level revenue opportunities. • Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels. • Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration. • Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity. • Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions. • Establish clear goals, accountability, and performance expectations. • Foster a culture of collaboration, innovation, customer focus, and operational excellence. • Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing. • Partner to define and establish best-in-class measurement and attribution frameworks. • Align pipeline generation efforts with go-to-market priorities and revenue targets. • Help shape market expansion, segmentation, and go-to-market strategy.

• BU marketing strategy and roadmap - From commercial brief to prioritised plan, accountable for what's in and what's out • Pipeline and demand generation - Acquisition plans, channel performance, lead quality loops with Sales • Lifecycle and retention - Customer communications, renewal and expansion programmes, working alongside Customer Success • Performance reporting - tracking pipeline contribution, conversion and retention impact against company-wide metrics • Team Leadership - Day-to-day direction, coaching and line management of two Marketing Coordinators