United Tech

• Launch and manage advertising campaigns across ad networks (AppLovin, Moloco, Mintegral, Unity Ads, etc), where we operate as an official partner. • Monitor and optimize campaigns daily against key metrics (CPA, CPI, IPM, ROAS, Retention). • Own your channel strategy end-to-end: design your own testing structure for creatives, audiences, and bidding strategies, focused primarily on Tier-1 markets (US, Western Europe). • Maintain campaign reporting and prepare regular performance reports. • Communicate directly with network account managers on launches, optimization, creative moderation, and technical issues. • Collaborate with the Creative team to request and provide feedback on creatives. • Report on results in team syncs and drive your own experiments with real ownership of outcomes.

• Own and optimize payment routing & cascading logic across acquirers/PSPs • Continuously monitor and improve Approval Rate for initial payments and rebills • Write clear technical specs for the developer and validate implementation • Run A/B tests on payment flows and turn results into product decisions • Track PCI DSS compliance requirements relevant to the platform • Build and maintain payment KPI reporting and dashboards • Collaborate closely with a Senior BE developer, the Head of Payments

• Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling • Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS) • Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance • Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis • Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs • Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks • Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

• Own and manage traffic acquisition in Google Ads (App campaigns/UAC and Web/PMax/Search), from hypothesis testing to scaling • Scale the Google Ads direction 2-3x from the current budget while staying within defined KPIs (CPA/ROAS/ROMI) • Build and execute a testing roadmap covering creatives, audiences, keywords/signals, and budget strategies, selecting optimal placements for each campaign type • Build and optimize test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis • Work closely with Creative and PMM teams to generate and validate new hypotheses specific to Google Ads (app and web) • Analyze and optimize campaigns based on data (AppsFlyer, Tableau, Google Analytics/Firebase), identifying growth opportunities and risks across different traffic sources (app/web)

• Analyze the performance of advertising campaigns • Search for growth points in marketing metrics • Build and automate marketing dashboards • Analyze the quality of acquired traffic and its monetization • Develop recommendations for the marketing team • Test hypotheses on ad campaign optimization together with the User Acquisition team • Draw conclusions and propose solutions that improve traffic-buying efficiency and marketing ROI

• Own manual testing of web and Admin panel end-to-end as a QA feature owner • Run smoke, sanity, and regression testing cycles for WEB/Admin applications • Create and maintain test documentation: test cases, bug reports, checklists • Actively participate in SCRUM ceremonies and SDLC activities — refinements, decomposition, estimations • Conduct A/B testing and validate experiment setups and results • Investigate, reproduce, and report bugs with clear prioritization and full reproducibility

• Deliver ad creative concepts and iterations that align with key KPIs for multiple products • Support and improve the creative production pipeline in close collaboration with User Acquisition Managers • Manage and grow the Creative Marketing team, including Designers and Creative Marketing Lead • Plan and coordinate team workflows to ensure timely and effective output • Track and report on the performance of creatives and team members • Set up and maintain efficient creative marketing processes • Develop and refine a testing methodology for ad creatives to improve performance and scalability • Motivate the team through regular meetings, feedback sessions, and performance checkpoints

• Develop, maintain, and extend automated test suites (UI, API, E2E) using Playwright and TypeScript • Ensure and improve regression coverage for existing and newly delivered features • Maintain test automation framework stability, including refactoring and improving test reliability • Investigate test failures, identify root causes across UI, API, data, and environment layers, and support debugging together with developers • Participate in feature analysis and planning, helping define what should be automated and at what level (UI vs API vs integration)

• Develop and ship web billing integrations: payment providers, subscriptions, recurring billing, webhook handling (idempotency, retries, reconciliation) • Develop and ship marketing integrations: attribution platforms, server-side conversion/events APIs, analytics and CRM/ESP pipelines • Create technical designs for product epics and decompose them into actionable tasks • Participate in team processes: grooming, sprint planning, estimations • Run investigations and tech research (3rd-party API limits, provider selection, edge cases) • Address tech debt and improve reliability and observability of integrations • Take part in the full SDLC: design, dev, code review, testing, release, support

• Deliver ad creative concepts and iterations that align with key KPIs for multiple products • Support and improve the creative production pipeline in close collaboration with User Acquisition Managers • Manage and grow the Creative Marketing team, including Designers and Creative Marketing Managers • Plan and coordinate team workflows to ensure timely and effective output • Track and report on the performance of creatives and team members • Set up and maintain efficient creative marketing processes • Develop and refine a testing methodology for ad creatives to improve performance and scalability • Motivate the team through regular meetings, feedback sessions, and performance checkpoints