Close the Sales Execution Gap
Senior Director, Growth Marketing
Location
United States
Posted
2 days ago
Salary
$175K - $220K / year
Seniority
Senior
Job Description
Senior Director, Growth Marketing
Outreach
• Own the Growth Marketing Strategy • Develop and execute the global growth marketing strategy aligned to company growth objectives. • Build annual and quarterly plans that drive pipeline, bookings, and revenue. • Establish scalable demand generation programs across enterprise, commercial, and strategic account segments. • Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels. • Own marketing-sourced and marketing influenced pipeline goals. • Forecast pipeline performance and communicate results to executive leadership. • Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI. • Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth. • Drive a culture of experimentation, testing, and continuous optimization. • Build and scale a sophisticated ABM program focused on large and global enterprises. • Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration. • Design personalized buying experiences for key accounts and buying committees. • Align marketing investments to account-level revenue opportunities. • Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels. • Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration. • Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity. • Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions. • Establish clear goals, accountability, and performance expectations. • Foster a culture of collaboration, innovation, customer focus, and operational excellence. • Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing. • Partner to define and establish best-in-class measurement and attribution frameworks. • Align pipeline generation efforts with go-to-market priorities and revenue targets. • Help shape market expansion, segmentation, and go-to-market strategy.
Job Requirements
- 12+ years of B2B SaaS or enterprise software marketing experience.
- 5+ years leading growth marketing, revenue marketing, or demand/pipeline generation organizations.
- Revenue ownership mindset with a focus on marketing-sourced pipeline, marketing-influenced pipeline, and bookings.
- Experience marketing to enterprise and global accounts with complex buying committees by leveraging various demand generation and account-based marketing programs.
- Proven success driving pipeline and revenue growth in high-growth technology companies.
- Experience building and scaling teams through periods of rapid growth.
- Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.)
- Strong analytical and financial acumen with the ability to translate data into strategic decisions and business outcomes.
- Experience with attribution, forecasting, funnel management, and revenue analytics.
- Excellent executive communication and stakeholder management skills.
- Experience in revenue technology preferred, but not required.
Benefits
- Flexible time off
- 401k to help you save for the future
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- A parental leave program that includes options for a paid night nurse, and a gradual return to work
- Infertility/ assisted reproductive services benefit
- Employee referral bonuses to encourage the addition of great new people to the team
- Snacks and beverages in the Office, along with fun events to celebrate
- Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
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