• Own the Growth Marketing Strategy • Develop and execute the global growth marketing strategy aligned to company growth objectives. • Build annual and quarterly plans that drive pipeline, bookings, and revenue. • Establish scalable demand generation programs across enterprise, commercial, and strategic account segments. • Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels. • Own marketing-sourced and marketing influenced pipeline goals. • Forecast pipeline performance and communicate results to executive leadership. • Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI. • Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth. • Drive a culture of experimentation, testing, and continuous optimization. • Build and scale a sophisticated ABM program focused on large and global enterprises. • Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration. • Design personalized buying experiences for key accounts and buying committees. • Align marketing investments to account-level revenue opportunities. • Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels. • Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration. • Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity. • Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions. • Establish clear goals, accountability, and performance expectations. • Foster a culture of collaboration, innovation, customer focus, and operational excellence. • Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing. • Partner to define and establish best-in-class measurement and attribution frameworks. • Align pipeline generation efforts with go-to-market priorities and revenue targets. • Help shape market expansion, segmentation, and go-to-market strategy.

• BU marketing strategy and roadmap - From commercial brief to prioritised plan, accountable for what's in and what's out • Pipeline and demand generation - Acquisition plans, channel performance, lead quality loops with Sales • Lifecycle and retention - Customer communications, renewal and expansion programmes, working alongside Customer Success • Performance reporting - tracking pipeline contribution, conversion and retention impact against company-wide metrics • Team Leadership - Day-to-day direction, coaching and line management of two Marketing Coordinators

• Close and manage local influencers, hero ambassadors, and affiliates. • Build and oversee official in-house social and community accounts for key regions. • Coordinate and secure sponsorships for major live circuits, specifically targeting the Asian Poker Tournaments. • Work closely with the product team to localize the client. • Drive regional player acquisition via digital marketing, targeted PR, and micro-low stakes tournaments/freerolls tailored to local economies.

Role Description Als TikTok Shop Strategist (m/w/d) verantwortest du die Entwicklung und Umsetzung kreativer Konzepte entlang des gesamten Creative-Prozesses und prägst aktiv die Weiterentwicklung der Brand. Remote möglich. Dich erwarten flexible Arbeitszeiten sowie eine attraktive Vergütung. - Verantwortung für den Creative-Prozess für die Top Brands in DACH - Erstellung von Skripten, Ads und Kampagnen - Enge Zusammenarbeit mit den Foundern - Analyse der KPIs und kontinuierliche Optimierung der Assets - Top 1% Creative Training im Wert von 100k€+ Qualifications - Nachweisbare Erfahrung im Bereich Creative Strategy – idealerweise im Agentur- oder Brand-Umfeld - Gutes Gespür für Social Media Trends & Best Performer - Starke kommunikative Fähigkeiten und echtes Gespür für Menschen - Volle Verfügbarkeit und den Willen, die Extrameile zu gehen Benefits - Gehalt: 4.000€ - 8.000€ pro Monat - Betriebliche Weiterbildung - Erfolgsbeteiligung - Homeoffice-Möglichkeit Company Description Wir produzieren Thumb-Stopping Content für die größten Brands Deutschlands auf TikTok, Instagram und YouTube, der so fesselnd ist, dass man nicht mehr wegschauen kann. - Das RealStudio-Team brennt für Authentizität, Qualität und Herzlichkeit. - Wir leben eine Freedom & Ownership Kultur. - Wir suchen immer nach leidenschaftlichen Persönlichkeiten, sodass sich kein Tag anfühlt, wie ein langweiliger Job.