Role Description StackAdapt's Growth Marketing team is at the heart of how we generate and convert demand, and email is one of our most powerful channels to drive brand growth and revenue. As we scale our go-to-market motion, we're looking for a strategic, execution-oriented Senior Email & Lifecycle Marketing Manager to own and evolve how we engage prospects and customers across every stage of their journey. In this role, you will architect StackAdapt’s scalable lifecycle infrastructure, unifying paid and owned media workflows to move the right audiences through the funnel at the right time. You will directly boost our Lead-to-MQL conversion rates and accelerate pipeline generation, working at the intersection of strategy, data, and creative execution. This role reports to the Director of Performance Marketing. You will partner closely with Performance Marketing, Integrated Marketing, EMEA/APAC Marketing, Marketing Operations, Product Marketing, and Revenue Operations to ensure lifecycle programs hit pipeline goals, messaging aligns with our core identity, and automation integrates with our CRM and Data Hub. StackAdapt is a Remote First company. We are open to candidates located anywhere in Canada for this position. What you’ll do - Design and execute end-to-end global lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and expansion workflows across email and owned channels to maximize customer lifetime value. - Own the global promotional send calendar, audience segmentation, and frequency management to spike engagement across prospect and customer segments while keeping deliverability spotless. - Build and manage marketing automation architecture—including orchestration flows and trigger-based workflows—to continuously increase Lead-to-MQL conversion. - Own email channel strategy and performance, deploying rigorous A/B testing frameworks and deliverability optimizations to ensure our messages consistently hit the inbox. - Own email and lifecycle program reporting, building dashboards that track channel health so you can translate campaign data into clear, actionable insights for cross-functional stakeholders. - Develop and maintain audience segmentation models that enable personalized, relevant communication at scale across prospect and customer databases. - Partner with Marketing Operations, Integrated Marketing, Performance Marketing, and Sales to lock step with pipeline targets and broader campaign calendars. Qualifications - Proven expertise in lifecycle marketing, email marketing strategy, and marketing automation—with a track record of building programs that measurably improve funnel conversion. - Prior working experience with marketing automation platforms (e.g., HubSpot, Marketo, or equivalent) and CRM systems, including building complex workflow logic and database segmentation. - Strong analytical mindset with the ability to independently evaluate program performance, translate data findings into optimizations, and communicate results clearly to stakeholders. - Experience collaborating cross-functionally with Performance Marketing, Integrated Marketing, Marketing Operations, Design, Regional Marketing, and Revenue Operations teams in a fast-paced environment. - Demonstrated ability to manage multiple programs simultaneously, balance strategic thinking with hands-on execution, and operate with autonomy in a remote-first organization. - Experience managing global or multi-region email programs is preferred. Requirements - The compensation range listed for this role reflects the expected base salary for candidates located in Ontario, Canada. It is informed by market data and the approved budget for this position. - This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. - Factors Influencing Final Compensation: - The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. - Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. - Ontario Salary Band: $100,000 — $118,750 CAD Benefits - Highly competitive salary - Retirement/401K/Pension Savings globally - Competitive Paid time off packages including birthdays off! - Access to a comprehensive mental health care program - Health benefits from day one of employment - Work from home reimbursements - Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto - Robust training and onboarding program - Coverage and support of personal development initiatives (conferences, courses, books etc) - Access to StackAdapt programmatic courses and certifications to support continuous learning - An awesome parental leave program - A friendly, welcoming, and supportive culture - Our social and team events!

• Plan email campaigns and flows that measurably drive revenue. • Work directly with D2C brands and have a real impact on their growth. • Independently decide which tests make sense. • Challenge clients strategically. • Work with data and derive clear action steps.

Role Description We're looking for a Klaviyo Specialist to join our retention team. You'll work alongside a Retention Strategist, email designer, and copywriter to build and execute retention programs for subscription CPG brands. You're the person who brings strategy to life inside Klaviyo - building the flows, automations, and campaigns that drive lifetime value for our clients. - Build and maintain flows and automations in Klaviyo - this is where the real value gets created - Set up campaigns, segments, and lifecycle programs based on strategic direction - Implement A/B tests and ensure proper tracking - Integrate Klaviyo with Shopify and subscription platforms like Skio and ReCharge - QA all builds to ensure everything fires correctly - Monitor deliverability and troubleshoot issues - Stay current with Klaviyo's evolving features and best practices Qualifications - Deep expertise in Klaviyo - you know the platform inside and out - Experience building flows, automations, campaigns, segments, and integrations - Understanding of email/SMS deliverability best practices - Familiarity with Shopify and subscription platforms like Skio and ReCharge - Strong attention to detail - your builds are clean and error-free - Genuine passion for CPG brands and the subscription commerce space - AI-native mindset - you use tools like Claude to enhance your work, not replace your thinking Requirements - Remote position - You'll be part of a retention pod with a Retention Strategist, email designer, and copywriter - Head of Retention oversees quality and client success across all retention pods - We use Slack for communication, Linear for project management, and Figma for design - Fast-paced environment working with multiple subscription CPG clients

• Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences. • Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality. • Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines. • Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies. • Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness. • Maintain and segment audience lists to enhance targeting, personalization, and overall engagement. • Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns. • Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance.