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Email Marketing Specialist

Email Marketing ManagerEmail Marketing ManagerContractRemoteJuniorTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

India

Posted

6 days ago

Salary

₹200 - ₹380 / hour

Seniority

Junior

1 yr expEnglishTableau

Job Description

Email Marketing Specialist

TechnologyAdvice

• Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences. • Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality. • Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines. • Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies. • Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness. • Maintain and segment audience lists to enhance targeting, personalization, and overall engagement. • Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns. • Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance.

Job Requirements

  • 1–3 years of experience in email marketing, campaign management, or newsletter operations within a fast-paced environment.
  • Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
  • Strong understanding of email marketing fundamentals, including segmentation, deliverability, and performance metrics.
  • Proven ability to manage multiple campaigns, projects, and deadlines simultaneously with a high level of organization and attention to detail.
  • Experience working with high-volume email programs and large subscriber lists.
  • Proficiency in analyzing campaign performance using tools such as Tableau, BI dashboards, or similar analytics platforms.
  • Strong writing and editing skills, with the ability to craft and refine content that drives engagement.
  • Collaborative and analytical mindset, with experience supporting lifecycle campaigns (e.g., onboarding, re-engagement) and a focus on testing, optimization, and continuous improvement in a remote team environment.
  • Must have a working laptop/pc and internet, and a backup connection.
  • Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

Benefits

  • No perks or benefits included with this role

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