Foxelli Group

• Build and run marketing strategies that support real business goals (not just vibes). • Dig into customer research and market trends to find new growth opportunities. • Analyze what’s working (and what’s not) and turn data into smart next steps. • Come up with fresh ideas to scale our funnels and campaigns. • Manage marketing projects from idea → launch → improvement. • Write copy for ads, landing pages, and funnels that sounds human and sells. • Review design work and give feedback so it looks on-brand *and* converts. • Guide the creation and optimization of ad creatives with our design team. • QA landing pages like a detective: checking UX, flow, and functionality. • Run A/B tests to improve conversion rates. • Work closely with developers to roll out website updates and improvements. • Be the bridge between marketing, design, and development. • Create clear briefs so everyone knows what to build and why. • Track project progress and keep stakeholders in the loop. • Collect and analyze customer feedback and data. • Identify pain points and opportunities for improvement. • Use insights to scale sales and improve acquisition. • Use AI tools (like GPT, image/video generators, automation platforms) to speed up tasks, test ideas faster, and get more done with less grind. • Spot areas where AI can help us move quicker or build smarter.

• Deliver friendly and solution-oriented support via phone, chat, and email • Conduct structured phone interviews with potential customers to assess needs and recommend products • Drive upsells by identifying value-aligned opportunities – no pushy tactics here • Resolve customer issues with calmness, care, and follow-through • Record feedback and flag trends to help the team improve our services • Maintain a professional tone that reflects our brand values across all communication channels • Collaborate cross-functionally to ensure a smooth customer journey from start to finish

• As a Founding AI Engineer, you will work directly with the founder to design, build, and iterate on various AI systems. • The projects will vary - from computer vision and image manipulation to automated video generation and agentic data analysis. • You will be responsible for the full pipeline: from R&D of the best AI models to deploying scalable web applications.

• Own conversion rate optimization for 1–2 e-commerce brands • Plan, prioritize, and run split tests across key pages and funnels • Drive continuous improvement in conversion rate, AOV, and overall profitability • Analyze user behavior, funnel data, and test results to identify opportunities • Build clear test hypotheses and maintain a structured testing roadmap • Work closely with designers, developers, and web designers to execute tests • Monitor experiment performance and turn insights into next actions • Share learnings and recommendations with stakeholders

• Manage apps end-to-end: install, configure, test, document, and audit quarterly • Build and schedule recurring reports for marketing, finance, CS, and ops • Own staff permissions, troubleshoot app conflicts, and liaise with vendors • Build and maintain Flow automations: order tagging, customer segmentation, inventory alerts, fraud detection • Apply clean conditional logic across Shopify data objects - orders, customers, products, metafields • Document every workflow, test before going live, deactivate what's obsolete • Maintain and extend scripts connecting Shopify, Google Sheets, Gmail, and other tools • Work with REST APIs - handling requests, headers, auth, and JSON parsing • Use AI to generate and iterate on code - then read it, verify it, and own what ships • Keep a clean script inventory: owners, triggers, and dependencies documented • Provision and revoke access across all platforms - clean, logged, and on time • Maintain a central access matrix and run quarterly reviews • Enforce least-privilege, 2FA, and secure credential sharing via NordPass • Configure subscription products, billing cadences, and customer-facing flows • Build retention logic: cancellation surveys, winback offers, save-the-sale sequences • Test every customer journey end-to-end before launch • Set up new hires across every platform and revoke everything fast when someone leaves • Maintain role-based access templates so onboarding is never improvised • Own the subscription register: every tool, cost, renewal date, and owner in one place • Flag unused seats, price increases, and overlapping tools before Finance asks • Negotiate with vendors, cancel trials, and cut what isn't earning its cost

Role Description We're looking for an Email Marketing Specialist (Klaviyo) to join our growing team and support the execution and automation of email marketing campaigns across multiple e-commerce brands. In this hands-on role, you'll work with cutting-edge AI tools to drive efficiency, personalization, and results in email marketing, while gaining deep exposure to high-performance e-commerce environments. This is an ideal role for someone with a solid foundation in email marketing and looking to grow their career by leveraging AI-driven solutions. Responsibilities - Assist in planning and executing AI-enhanced email marketing campaigns for 1 of our brands using Klaviyo. - Support the setup of automated workflows, segmentation, and A/B testing to drive engagement and conversions. - Collaborate with the senior team to implement AI tools for copy generation, audience targeting, and performance optimization. - Manage and maintain email lists and segmentation to ensure precise targeting and healthy list performance. - Support reporting and analysis of key campaign metrics to identify areas for improvement. - Help maintain the email marketing calendar, ensuring timely execution aligned with brand goals and promotional schedules. - Coordinate with design and content teams to ensure cohesive and engaging campaign output. - Design and build email templates and campaign layouts aligned with brand guidelines. Qualifications - Hands-on email marketing experience, preferably in an e-commerce or digital marketing setting. - Mandatory experience with Klaviyo, including automation, segmentation, and campaign building. - Mandatory experience with AI tools used in marketing (e.g., for copywriting, predictive analytics, or personalization). - Analytical mindset with an eagerness to learn and apply data-driven decision-making. - Excellent written communication skills with an eye for persuasive, brand-aligned copy. - Reliable, detail-oriented, and committed to professional growth and delivering results. - Experience designing email templates and campaign layouts. Benefits - Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness. - Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check. - A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously. - Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested. - A budget for your home office setup so you’re comfortable working how you like and where you like. - Strong company culture and a network of unique individuals that celebrate you. Eligibility & Location Requirements This role is 100% remote. Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported. For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.) Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.

• Analyse churn patterns across multiple Foxelli brands - when customers drop, which segments are most at risk, and what's driving it • Research competitors and benchmark what best-in-class retention looks like in our space • Use AI tools to accelerate research, surface insights, and identify patterns • Build a clear picture of our customers - their motivations, frustrations, and what "good enough to stay" actually means to them • Audit the full customer lifecycle with a churn lens - from first-touch onboarding to long-term engagement • Identify drop-off moments and experience gaps that are costing us customers • Own initiatives to improve onboarding flows and early-stage activation • Develop hypotheses and run experiments - lifecycle communications, CRO tests, loyalty mechanics, win-back campaigns, cancellation flows • Build and maintain automations that support retention at scale - triggered flows, at-risk alerts, personalised sequences • Use AI to generate ideas, draft copy, simulate scenarios, and iterate faster • Track the impact of every initiative and iterate based on results • Document what worked, what didn't, and why • Build and maintain automations that support retention initiatives at scale • Proactively explore how AI can improve the way we understand and respond to churn • Stay current with new tools and bring ideas to the table before anyone asks

• Deliver friendly and solution-oriented support via phone, chat, and email • Conduct structured phone interviews with potential customers to assess needs and recommend products • Drive upsells by identifying value-aligned opportunities – no pushy tactics here • Resolve customer issues with calmness, care, and follow-through • Record feedback and flag trends to help the team improve our services • Maintain a professional tone that reflects our brand values across all communication channels • Collaborate cross-functionally to ensure a smooth customer journey from start to finish

• Assist in planning and executing AI-enhanced email marketing campaigns across multiple e-commerce brands using Klaviyo. • Support the setup of automated workflows, segmentation, and A/B testing to drive engagement and conversions. • Collaborate with the senior team to implement AI tools for copy generation, audience targeting, and performance optimization. • Manage and maintain email lists and segmentation to ensure precise targeting and healthy list performance. • Support reporting and analysis of key campaign metrics to identify areas for improvement. • Help maintain the email marketing calendar, ensuring timely execution aligned with brand goals and promotional schedules. • Coordinate with design and content teams to ensure cohesive and engaging campaign output. • Design and build email templates and campaign layouts aligned with brand guidelines.

• Manage apps end-to-end: install, configure, test, document, and audit quarterly • Build and schedule recurring reports for marketing, finance, CS, and ops • Own staff permissions, troubleshoot app conflicts, and liaise with vendors • Build and maintain Flow automations: order tagging, customer segmentation, inventory alerts, fraud detection • Apply clean conditional logic across Shopify data objects - orders, customers, products, metafields • Document every workflow, test before going live, deactivate what's obsolete • Maintain and extend scripts connecting Shopify, Google Sheets, Gmail, and other tools • Work with REST APIs - handling requests, headers, auth, and JSON parsing • Use AI to generate and iterate on code - then read it, verify it, and own what ships • Keep a clean script inventory: owners, triggers, and dependencies documented • Provision and revoke access across all platforms - clean, logged, and on time • Maintain a central access matrix and run quarterly reviews • Enforce least-privilege, 2FA, and secure credential sharing via NordPass • Configure subscription products, billing cadences, and customer-facing flows • Build retention logic: cancellation surveys, winback offers, save-the-sale sequences • Test every customer journey end-to-end before launch • Set up new hires across every platform and revoke everything fast when someone leaves • Maintain role-based access templates so onboarding is never improvised • Own the subscription register: every tool, cost, renewal date, and owner in one place • Flag unused seats, price increases, and overlapping tools before Finance asks • Negotiate with vendors, cancel trials, and cut what isn't earning its cost