• Plan email campaigns and flows that measurably drive revenue. • Work directly with D2C brands and have a real impact on their growth. • Independently decide which tests make sense. • Challenge clients strategically. • Work with data and derive clear action steps.

Role Description We're looking for a Klaviyo Specialist to join our retention team. You'll work alongside a Retention Strategist, email designer, and copywriter to build and execute retention programs for subscription CPG brands. You're the person who brings strategy to life inside Klaviyo - building the flows, automations, and campaigns that drive lifetime value for our clients. - Build and maintain flows and automations in Klaviyo - this is where the real value gets created - Set up campaigns, segments, and lifecycle programs based on strategic direction - Implement A/B tests and ensure proper tracking - Integrate Klaviyo with Shopify and subscription platforms like Skio and ReCharge - QA all builds to ensure everything fires correctly - Monitor deliverability and troubleshoot issues - Stay current with Klaviyo's evolving features and best practices Qualifications - Deep expertise in Klaviyo - you know the platform inside and out - Experience building flows, automations, campaigns, segments, and integrations - Understanding of email/SMS deliverability best practices - Familiarity with Shopify and subscription platforms like Skio and ReCharge - Strong attention to detail - your builds are clean and error-free - Genuine passion for CPG brands and the subscription commerce space - AI-native mindset - you use tools like Claude to enhance your work, not replace your thinking Requirements - Remote position - You'll be part of a retention pod with a Retention Strategist, email designer, and copywriter - Head of Retention oversees quality and client success across all retention pods - We use Slack for communication, Linear for project management, and Figma for design - Fast-paced environment working with multiple subscription CPG clients

• Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences. • Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality. • Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines. • Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies. • Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness. • Maintain and segment audience lists to enhance targeting, personalization, and overall engagement. • Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns. • Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance.

Role Description We’re hiring a high-performing B2B Cold Email Strategist for one of our most seasoned B2B clients. This is a highly execution-focused role responsible for generating qualified sales conversations and booked calls for their AI consulting and AI audit services. This role is not just for basic list building or email sending—we need a strategic builder who can completely own the outbound pipeline from scratch. Their offer helps businesses identify where AI can reduce manual work, improve operations, support sales/marketing efficiency, and create measurable business value. If you are a data-driven outbound expert who knows how to turn cold outreach into a scalable, high-converting system, this role is for you. We are open to hiring elite talent across multiple global regions (including South Asia, LATAM, and Eastern Europe). Whichever location you are applying from, the flat test fee will cover your full execution and requires you to handle the initial data scraping, domain setup, and tool infrastructure within your proposal. Work Model: Remote | Independent Contractor What You'll Own - ICP Strategy & Sourcing: Define and refine ICPs for the client's AI consulting and AI audit offers, identifying target industries, job titles, company sizes, and pain points. - List Building & Enrichment: Build, segment, and guide highly targeted B2B prospect lists utilizing automated data pipelines. - Infrastructure Management: Monitor and manage deliverability, domains, inbox rotation, email warmup, bounce rates, and overall domain health. - Copywriting: Write strong, hyper-targeted cold email copy focused on business pain points rather than generic AI messaging. - Campaign Execution: Set up, launch, and manage email sequences using advanced outbound tools. - Testing & Optimization: Run continuous A/B tests on different ICPs, offers, subject lines, and email angles to maximize campaign performance. - Analytics & Reporting: Track reply rates, positive replies, booked calls, and campaign quality, providing clear, data-driven recommendations. Qualifications - Proven experience running B2B cold email campaigns completely end to end. - Deep technical understanding of cold email deliverability, SPF, DKIM, DMARC, inbox rotation, warmup, bounce rates, and tracking. - Hands-on expertise with platforms such as Apollo, Clay, Instantly, Smartlead, Lemlist, HubSpot, or similar tools. - Exceptional cold email copywriting skills that drive action and high positive reply rates. - A proven track record of generating booked calls or qualified sales opportunities. - Experience working with AI, SaaS, consulting, agencies, professional services, or B2B technology companies is highly preferred. - Ability to provide transparent reporting and clear, data-backed optimization recommendations. Mindset - Strategic & Data-Driven: You focus on highly targeted, quality outbound systems rather than just blasting high-volume, generic emails. - Accountability & Ownership: You take complete responsibility for meeting campaign goals and KPIs, absorbing software/tooling overhead within your project fee. - Realistic & Execution-Focused: You understand how market conditions affect campaigns and adjust strategies dynamically to hit targets. Success Metrics - Healthy and protected domain infrastructure with minimal bounce rates. - High open, reply, and positive reply rates on launched campaigns. - Consistent generation of qualified leads and booked sales calls. - Execution of a successful initial 2-week test project. Benefits - We believe in hiring top global talent and aligning compensation with local market values and expertise. - We are launching this engagement with a 2-week paid test project to book at least 10 qualified sales calls for our client. - Budget: Competitive & Negotiable (Based on location, technical setup, and experience. Please provide your flat-fee proposal for a 2-week sprint in your application). - All-Inclusive Scope: Your proposed test fee must cover your full execution, meaning you will leverage your own software licenses (Clay, Apollo, Smartlead, etc.) and handle initial scraping/domain setup. - Long-Term Growth: If the initial 2-week test performs well, this will transition into a recurring, ongoing role with a higher monthly budget based on performance. - Fully Remote Flexibility: Work from anywhere while collaborating with a fast-moving team. How to Apply Please do not apply with a generic proposal. To be considered, please submit your application alongside answers to the following questions: - What is your all-inclusive, flat-fee budget proposal for this 2-week test project, and what region are you operating from? - Are you confident you can help book at least 10 qualified calls within a 2-week test project under your proposed budget? Why? - Confirming compliance: Are you equipped to utilize your own enterprise software licenses and handle initial data scraping and domain setup within your flat fee? - What specific proof can you share from previous campaigns where you generated booked calls or qualified sales opportunities? (Please include metrics like campaign volume, reply rates, positive reply rates, or screenshots/case studies where possible). - What cold email tools do you use most often? - What is your exact process for launching a new B2B cold email campaign from scratch? - How would you specifically approach lead generation and messaging for an AI audit or AI consulting offer? - How do you technically handle deliverability, domains, inbox rotation, warmup, and tracking? If you have a proven process and are ready to help us build a high-performing outbound engine for our seasoned client, apply now by submitting your CV, your budget proposal, answers to the questions above, and any relevant portfolio results!