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Senior Product Marketing Manager – Life360 Ads
Location
United States
Posted
3 days ago
Salary
$118K - $171K / year
Seniority
Senior
Job Description
Senior Product Marketing Manager – Life360 Ads
Life360
• Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines — from audience and data products to programmatic, CTV, online video, and native — including how each is positioned, packaged, and commercialized. • Build the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads, and keep them consistent across every surface, seller, and slide. • Translate audience, identity, measurement, and household reach into compelling, plain-language value propositions for marketers and their agencies. • Partner with Product Management to influence the roadmap, define launch readiness, and make sure what we build is something the market is ready to buy. • Own launch plans end to end for new ad products and capabilities, coordinating across Product, Engineering, Data Science, Partnerships, Sales, and Comms. • Define packaging and commercialization strategies in partnership with Sales and Revenue. • Create the sales collateral that closes deals — one-sheets, pitch decks, case studies, FAQs, objection handling, and training — and make it easy to find and use. • Equip sales teams with market insight and competitive intelligence so reps walk into every room sharper than the competition. • Conduct customer and market research to pressure-test positioning, surface unmet needs, and feed product strategy. • Establish and monitor the KPIs — alongside qualitative market feedback — that tell us how our products are landing and where to iterate.
Job Requirements
- 8+ years of experience, with a strong B2B product marketing background.
- Deep experience in AdTech and/or MarTech, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the broader programmatic ecosystem.
- A track record of bringing technical advertising products to market — and seeing them adopted, not just launched.
- Demonstrated command of programmatic advertising, Connected TV, online video, and native, plus audience and data products.
- Retail Media Network (RMN) experience, O&O (Owned & Operated) publisher background, and App publishing expertise.
- Proven ability to influence senior stakeholders and align cross-functional teams without owning them.
- Exceptional storytelling and communication skills — you can take something genuinely complex and make it land in one sentence.
Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
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