• Apply and extend Runpod's core positioning, messaging hierarchy, and value propositions across all product lines and customer touchpoints. • Own product line PMM including positioning refreshes, feature launches and ongoing messaging aligned to the core framework. • Partner with brand and demand gen teams to ensure messaging consistency across all channels (web, docs, sales, community). • Own competitive intelligence: track the neocloud market landscape, synthesise insights and translate them into actionable battlecards, GTM strategies and content. • Run a structured win/loss program, identify patterns and feed findings back into product, competitive and sales enablement. • Lead GTM execution for product launches, driving cross-functional alignment across product, marketing and sales for coordinated, high-impact releases. • Own campaign brief execution: develop and maintain briefs across key GTM motions in partnership with demand gen and content. • Own the sales enablement cadence: maintain and refresh battlecards, objection handling, one-pagers and sales decks as the competitive landscape and product evolve. • Create long-form technical content that educates prospects and accelerates buying decisions – comparison guides, technical explainers, ROI frameworks, use case deep-dives, architecture guides and competitive analyses. • Contribute to the SEO/GEO and inbound content strategy in partnership with the content team, with a focus on competitive and product line topics. • Build and operate AI-assisted workflows for competitive monitoring, brief generation and content production that scale output. • Conduct customer research (interviews, surveys, win/loss analysis) to understand buyer motivations, decision criteria, pain points and objections. • Synthesise product usage data, customer feedback and market signals to inform messaging, content strategy and product prioritisation. • Serve as a voice of the customer in internal strategy discussions, ensuring GTM and content decisions are grounded in real customer needs and market dynamics.

• Responsible for the development and execution of marketing strategy, including positioning, promotion, sales and marketing initiatives and launch planning to build awareness and generate demand of current and new products. • Create a strategic plan that aligns with sales goals to drive business growth. • Develop, execute and measure the key marketing initiatives, including campaign development and sales execution, to meet strategic business unit goals within budget, ensuring close attention to branding guidelines • Maintain regional dashboards that provide clarity with execution of key initiatives, and supporting assumptions • Serve as the primary product expert and function as a knowledge resource for customers, sales, R&D, product engineering, and service personnel. • Consult on product design, development and release process road map • Consult on requirements for current and future products by conducting market research, collecting and analyzing market data, trends, customer attitudes and behaviors as well as the competitive landscape. • Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers, with a strong emphasis on teamwork, collaboration and communication. • Support marketing, sales and clinical support teams through the development and maintenance of various technical marketing collateral including application notes, FAQs, product notes, user guides, field training presentations, online marketing content and demos. • Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements. • Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand market challenges and requirements. • Ensure clear understanding of product supply (including regional allocation) working with Global Supply Chain and Global Marketing, and ensure allocation within region, and ensure customer satisfaction with resolution of any supply challenges. • Ensure regional forecast accuracy for products in business units working closely with sales and demand planning.

• Drive measurable adoption of EDB Postgres AI’s core database capabilities — resilience, scale, security, and AI-native Postgres — and own the narrative of our category-defining capabilities like autonomous operations and semantic intelligence. • Own the narrative that makes EDB Postgres AI the default platform for enterprises bringing AI to their data and running mission-critical workloads, measured by competitive win rates, analyst recognition, and share of voice in the database market. • Drive end-to-end GTM strategy for database platform launches and updates, including messaging, adoption programs, and cross-functional execution. • Serve as the internal and external authority on database personas — DBAs, architects, platform engineers, and infrastructure buyers — their journeys, pain points, and the business case for modern databases.

Our mission is to transform how people and machines work together to push the boundaries of human productivity. A leader in Industrial AI, Augury helps the world’s manufacturers leverage real-time production insights to drive new levels of efficiency. Combining predictive and prescriptive AI technology with industry expertise, production teams can proactively address alerts, minimize downtime, reduce asset costs, and maximize yield and capacity. Our customers achieve payback in six months or less, enabling global scale. We're looking for team members excited to partner with the world's manufacturers and build the future of production together. About the Role You will own how we grow with the customers and partners we already have. You'll turn happy customers into vocal advocates, build adoption and expansion programs that drive revenue, and extend our reach through co-marketing with strategic technology and channel partners. Your work shows up in renewal rates, expansion pipeline, customer references that close deals, and joint campaigns that open new doors. This is a great fit for a relationship-driven marketer who makes customers the hero of the story and knows how to turn partnerships into pipeline. What You'll Do - Customer advocacy: Build a program spanning case studies, testimonials, video stories, and references. Keep a searchable reference pipeline so Sales always has the right proof point for the right deal. Nurture customer champions for speaking slots, advisory boards, and peer communities. - Lifecycle and expansion: Design campaigns that drive onboarding, adoption, and expansion. Work with Customer Success to spot upsell and cross-sell opportunities and convert them. Report on advocacy participation, expansion influence, and retention. - Partner marketing: Own joint marketing with technology and channel partners, from co-branded campaigns to joint content and events. Build partner-facing messaging and enablement that makes it easy for partners to sell with us. Track partner-sourced and partner-influenced pipeline. - Events and community: Support customer and partner presence at industry events and user conferences. Connect customers with each other through user groups, roundtables, and peer exchanges. Turn event moments into recaps, social proof, and follow-up campaigns. - Cross-functional work: Partner with Customer Success, Sales, Partnerships, and Marketing to align programs to revenue goals. Collaborate with PMM peers on messaging, positioning, and launch planning. Feed customer and partner insights back into product strategy. What You Bring - 4 to 7+ years in customer marketing, partner marketing, or product marketing - Proven experience building advocacy or reference programs and turning customer outcomes into compelling stories - Experience running co-marketing programs with technology or channel partners - Strong project management across multiple programs and stakeholders - Excellent writing and storytelling, with an instinct for what makes customers say yes - Comfortable connecting program activity to pipeline and revenue - Industrial tech, AI, manufacturing, or B2B SaaS experience a plus Nice to Have - Customer advisory boards, user communities, or event programming - Familiarity with review platforms (G2, Gartner Peer Insights, TrustRadius) - Experience marketing alongside large technology alliances or OEM partnerships We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend. The pay range for this position in Colorado, California, New York City is 130,000-150,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience. Augury is a people-first organization. We believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from all backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees. Augury is a proud equal opportunity employer, we strive to create a work environment in which everyone, all applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, color, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.