Life360

• Consistently meet or exceed monthly and quarterly revenue goals through proactive outreach and consultative selling. • Identify and develop new business opportunities with media buying agencies and direct brand clients. • Serve as a trusted advisor to clients, understanding their marketing objectives and building tailored native and content marketing programs that leverage the full capabilities of the Life360 ads platform. • Build and manage a strong sales pipeline through high-volume client engagement: outreach, calls, meetings, presentations, and proposals. • Lead strategic conversations and ideation with clients and agencies to create results-driven campaigns tied to real advertiser outcomes. • Respond to RFPs and partner with internal stakeholders to deliver compelling proposals and media plans. • Represent Life360 at industry events and conferences, building relationships and promoting our differentiated value in the marketplace.

• Lead, coach, and develop a team of sellers across the Central region, setting a high bar for performance, pipeline discipline, and client relationships, and creating a culture people want to be part of. • Own regional revenue targets and be accountable for team-wide pipeline health, forecast accuracy, and attainment across agency holding companies and brand-direct accounts. • Drive audience-based and data-driven sales conversations, translating Life360’s first-party behavioral data into compelling proposals tied to client measurement goals. • Sell across the full Life360 Ads product suite: managed direct, programmatic/PMP, CTV, video (native video, vertical video, in-stream), and audience extension. • Partner with the Platform team to grow programmatic revenue and deepen DSP and trading desk relationships in your region. • Bring a measurement-first mindset to every pitch, connecting Life360’s audience signals to outcomes clients care about (brand lift, foot traffic, conversion, incrementality). • Develop and execute regional account plans with your sellers, maintaining pipeline hygiene and forecast accuracy in Salesforce. • Collaborate cross-functionally with Marketing, Product, and Ad Operations to bring new solutions to market and close complex deals. • Represent Life360 Ads at industry events, conferences, and client meetings as a face of the brand in your market.

• Own the department’s end-to-end planning operating system: OKR cycles, QBR prep, roadmap management, review operations, and quarterly goal-setting. • Own the weekly execution alignment meeting: agenda, pre-reads, decisions logged, follow-ups closed out. • Drive the development of strategic collateral, including all-hands presentations, team offsite content, and presentations to executives. • Centralize the department’s artifacts into one reliable source of truth, aligned with Life360’s knowledge management framework. • Transform the department’s operating system from AI-assisted to AI-native, thoughtfully and rigorously. • Serve as connective tissue across departments and functions. • Coordinate intake, triage, and staffing for incoming requests that touch the department's remit. • Spot organizational friction, misalignments, or communication gaps and proactively fix them without needing to be asked. • Prepare and stress-test materials before they go up the chain. • Flag risks and challenges at different altitudes, working with leadership on scenario planning and mitigation. • Pick up high-priority, time-boxed projects that need a trusted operator to drive them to completion: strategy analysis, RFPs, go/no-go frameworks, build-vs-buy evaluations, data audits, and more. • Act as an extension of the department VPs on high-priority workstreams where presence and follow-through matter more than deep functional expertise.

• Own the enterprise identity platform as an engineering system — architect SSO integrations, lifecycle workflows, MFA policy, and group provisioning in Okta using IaC as the source of truth; configuration drift is a bug, not a ticket • Engineer the identity lifecycle management layer — design access control models and codify provisioning/deprovisioning workflows in IaC, partnering with HR systems to eliminate manual access operations and return clean provisioning capability to the helpdesk tier • Engineer access governance across the cloud and SaaS portfolio — own role assignments, group structures, and access controls across cloud infrastructure and collaboration platforms; design and automate periodic access reviews so auditability is structural, not procedural • Harden the device-to-identity trust boundary — own device trust integrations between our identity provider and MDM platforms, ensuring device compliance signals are correctly evaluated in access policy and that the control surface is fully codified • Rationalize and consolidate legacy identity surface — lead the technical cleanup of orphaned accounts, stale SSO integrations, and guest access sprawl across the SaaS portfolio; treat this as technical debt reduction with measurable outcomes • Build the IAM measurement layer — define, instrument, and track KPIs (access review completion rates, provisioning latency, orphaned account age, ticket volume trends) that justify investment decisions and demonstrate program maturity to Security leadership • Define the identity layer of our access request platform — architect the entitlement structures and access controls exposed through our self-service access tooling; codify the configuration in IaC and own the integration contract between identity infrastructure and the employee-facing access experience • Contribute to a unified service catalog — ensure identity workflows are clearly surfaced through a single employee-facing entry point and that the handoff between self-service and engineer-owned provisioning is unambiguous • Use AI coding agents as a first-class part of the identity engineering workflow — draft and validate Terraform modules, provisioning logic, and access-policy changes with AI assistance, and own review of anything AI-generated before it reaches production identity infrastructure

• Own End-to-End Product GTM Strategy and Execution. Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption. That means building the GTM plan, setting the launch calendar, coordinating cross-functional go/no-go readiness across Product, Marketing, Sales, and Legal, and making sure every new product or solution hits the market with a crisp narrative, trained sellers, and the tools they need to win from day one. • Influence the Ads Product Roadmap. Partner with Product and Sales leadership to represent the voice of the advertiser and seller in roadmap discussions, bringing competitive analysis, vertical market trends, and closed-loop feedback that shapes prioritization and direction. • Build Verticalized, Outcomes-Oriented Solutions. Translate product capabilities into solutions designed around specific verticals (retail, QSR, auto, CPG, etc.) and tied to real advertiser outcomes like store visits, purchase lift, and household reach. Make the pitch obvious and the value undeniable. • Drive Sales Enablement. Define what sellers need to win and build the infrastructure to get it to them: training, narratives, vertical solution packaging, and collateral that actually gets used in the field. Set the standard and measure what works.

• Build the consolidated story behind the monthly forecast. Consult Business Finance and analyze variances to plan - focusing on the “why” and not just the “what”. • Produce executive-level analyses across headcount, expenses, and revenue streams. Surface what matters and frame it clearly for leadership. • Be a key partner in our Long-Range Plan and Annual Plan processes: quantify the impact of strategic initiatives on our consolidated P&L, pressure-test assumptions, and drive the executive narrative. • Act as subject-matter expert in Pigment – our FP&A tool – owning corporate model logic and company-wide planning assumptions. • Identify bottlenecks, use first principles thinking to problem-solve, and unlock efficiency gains. • Partner with Finance Data and Finance Transformation to bring AI and automation into our workflows. • Be the trusted finance business partner of our People & Talent organization. • Interface with our Chief People Officer and Talent and People Operations teams, not only to help build and manage their forecasts and budgets, but also partner on projects that bolster our people-related analytics and workflows. • Own headcount analysis and hiring reporting leveraged across all recruiters and hiring managers at Life360. • Build the analysis behind the questions that need to be answered - whether they come from accounting, our internal team, business partners, or the CFO. • Support Investor Relations team during quarterly earnings cycle with varying analyses. • Generate ad-hoc analyses on tight timelines without sacrificing rigor. Turn half-formed prompts into sharp, defensible answers. • Flex into Cash Flow forecasting, quarterly earnings, special projects, and business acquisition integration as the cycle demands.

• Consistently meet or exceed quarterly and annual revenue quotas through proactive outreach and consultative selling • Identify new business opportunities with media buying agencies and direct clients • Serve as a trusted advisor to clients, understanding their marketing goals and crafting tailored native/content marketing programs that leverage the full capabilities of Nativo’s platform • Build and manage a strong sales pipeline by generating a high volume of client engagement, including outreach, calls, meetings, presentations, and proposals • Lead strategic conversations and ideation with clients and agencies to create impactful, results-driven campaigns • Respond to RFPs and collaborate with internal stakeholders to deliver compelling proposals and media plans • Travel as needed to meet with clients, attend industry events, and deepen relationships • Represent Life360 at industry events and conferences, promoting our differentiated value in the marketplace

• Be the strategic thought partner for cross-functional teams (DTC, web PMs, web engineers, marketing, finance). You architect and evangelize the web analytics roadmaps, and you notice the gap between what the data shows and what the team assumes. • Tell stories that move teams to act. You diagnose and evaluate full-funnel user experiences—from initial traffic acquisition across marketing channels down to each web conversion funnel Identify drop-offs, trends, and opportunities for improved user flow and conversion rate. You'll present to leadership and working teams with clear narratives and a point of view. A great insight that nobody acts on is a failed insight. • Establish causality with the right tools for the situation, including A/B testing, analytics, and causal inference. Act as the partner for DTC and product teams to scale an agile, statistically sound multivariate experimentation program. You work with engineering to implement event instrumentation and with DTC to translate insights into action to improve web metrics and conversion. • Work backward from an understanding of how users experience our website to develop and implement metrics strategies that measure what matters to our users and our business. • Conduct in-dept analysis of consumer behavior to uncover trends and preferences across cohorts, providing actionable insights to inform marketing, merchandising, and product strategies. • Experiments: Work closely with CRO and PM to improve site conversions through extensive A/B testing focused on product pages, checkout, upsells, and merchandising tactics. • Data Ownership: Stitch backend data from various data platforms (Google Analytics, BigQuery, Databricks) and build the eCommerce data pipelines with Data Engineering that support all DTC reporting. • Oversee the analysis of eCommerce KPIs, customer behavior, and digital marketing metrics. Develop and refine dashboards to provide visibility into online performance and identify optimization opportunities. • Build explanations on top of measurement, always grounding analysis in the reality that users are people with motivations and context the data alone won't tell you. • Develop and communicate a clear vision for self-service and operational reporting using industry leading tools and best practices. • Use AI to multiply your impact. You'll use coding agents and automated analysis daily, and help shape what our AI-native analytics stack looks like, contributing to how we move from reactive to proactive to autonomous.

Role Description Life360 is hiring an AI-Native Senior Software Engineer II, Mobile — a senior engineer who doesn't just use AI tools, but thinks natively in them. You'll be central to how the Experimentation & ML Intelligence team designs and ships growth experiments across the Life360 app, and how we use AI for development going forward. - Design and build high-quality Android growth features and experiments — across onboarding, activation, feature awareness, subscription conversion, and retention — running dozens of concurrent tests across the Life360 app. - Partner with product, design, data science, and analytics to translate hypotheses into shippable experiments, and turn results into the next decision. - Work with AI (Claude Code) as a first-class collaborator — your primary workflow involves orchestrating agents to create specs, generate Kotlin code and tests, verify results, and perform reviews. - Instrument experiments accurately — exposure logging and analytics — so the results downstream teams rely on are trustworthy. - Ship polished, performant, and reliable Android experiences to tens of millions of users — with strong attention to startup time, memory, battery, ANR, and crash-free rates. - Help define and codify AI-Native Android engineering practices for the team, establishing playbooks the broader mobile org can adopt. - Contribute to architectural decisions, code reviews, and a culture of craft and continuous improvement on the Android codebase. - Participate in on-call rotation and incident response for mobile experiments and releases. - Use agentic workflows to dramatically increase the delivery of strong outcomes — moving faster without sacrificing quality. - Mentor team members and contribute to team processes, technical standards, and help evolve the team's AI-native engineering practices. - Support performance, reliability, and accessibility across the Android features you own. Qualifications - 6+ years of Android software engineering experience shipping production apps at consumer scale. - At least 1 year of hands-on experience prompting, evaluating, and building with LLMs. - Strong proficiency with Kotlin and Jetpack Compose (and the Android View system); deep familiarity with the modern Android toolchain (Android Studio, Kotlin Coroutines, Flow). - Experience with Android architecture patterns (MVVM, MVI, Clean Architecture, Jetpack/ViewModel/Navigation, Hilt or Dagger) in a large, multi-team codebase. - Comfort with mobile experimentation concepts: feature flagging, A/B testing, exposure logging, holdouts, and guardrail metrics. - Solid grounding in mobile performance, memory, battery, ANR, and crash diagnostics (Android Studio Profiler, Perfetto/Systrace, Macrobenchmark, Crashlytics or equivalent). - Experience with CI/CD for Android (Gradle, Fastlane, GitHub Actions, Bitrise, or similar) and modular build systems (Gradle modules, Maven). - Deep experience with agentic workflows, prompt engineering, context-window management, and MCP/function calling. - Bachelor's degree in a technical field, or equivalent experience. Requirements - Growth mindset - You structure problems precisely, you learn quickly, you can show interest outside “your lane”, and you are always happy to try something new. - Collaborative approach - You communicate clearly, work well across teams, and value diverse perspectives. - Ownership mentality - You take responsibility for your work from design through production and beyond. - AI-native working style - You use AI tooling (Claude Code or equivalent) as a genuine development partner. - Thoughtful communication - You can explain technical tradeoffs and articulate ideas effectively. Benefits - Competitive pay and benefits. - Medical, dental, vision, life and disability insurance plans (100% paid for US employees). - 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees. - Employee Assistance Program (EAP) for mental wellness. - Flexible PTO and 12 company-wide days off throughout the year. - Winter and Summer Weeklong Synchronized Company Shutdowns. - Learning & Development programs. - Equipment, tools, and reimbursement support for a productive remote environment. - Free Life360 Platinum Membership for your preferred circle. - Free Tile Products.

• Design and build high-quality APIs and services for our experimentation platform and recommendation/personalization systems — experiences that are reliable, performant, and genuinely useful to product teams and members. • Work with AI (Claude Code) as a first-class collaborator — your primary workflow involves orchestrating agents to create specs, generate code and tests, verify results, and perform reviews. • Help define and codify AI-Native engineering practices for the team, establishing playbooks the broader org can adopt. • Build across the backend stack as needed — shipping polished, performant, and reliable experiences to tens of millions of users. • Collaborate closely with product managers and data teams to turn complex user problems into elegant, scalable engineering solutions. • Contribute to architectural decisions, code reviews, and a culture of craft and continuous improvement. • Participate in on-call rotation and incident response. • Use agentic workflows to dramatically increase the delivery of strong outcomes — moving faster without sacrificing quality. • Mentor team members and contribute to team processes, technical standards, and help evolve the team's AI-native engineering practices. • Support performance, reliability, and accessibility across the features you own.