Role Description We are seeking an experienced and results-driven SEO Expert to lead our organic and paid digital marketing efforts. The ideal candidate will have deep expertise in traditional Search Engine Optimization (SEO) as well as emerging disciplines such as: - AEO (Answer Engine Optimization) - GEO (Generative Engine Optimization) - AIO (AI Optimization) This role requires a strong understanding of how content is discovered and ranked across search engines, AI-powered search platforms, and large language models such as Google, OpenAI, Microsoft Bing Copilot, Anthropic, and Perplexity AI. The successful candidate will also be highly skilled in content creation, keyword research, technical SEO, Google Ads management, and performance analytics. Qualifications - 5+ years of hands-on experience in SEO and digital marketing. - Proven track record of increasing organic traffic and generating qualified leads. - Strong knowledge of SEO, AEO, GEO, and AIO strategies. - Experience managing successful Google Ads campaigns. - Excellent content writing and editing skills. - Strong understanding of HTML, CSS, JavaScript, and CMS platforms such as WordPress. - Proficiency with SEO and analytics tools. - Familiarity with schema markup and structured data. - Strong analytical and problem-solving abilities. Requirements - Experience in B2B lead generation and software services marketing. - Knowledge of conversion rate optimization (CRO). - Experience with HubSpot or other CRM platforms. - Understanding of international SEO and multilingual content strategies. - Familiarity with AI-assisted content tools. Benefits - All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties…) - Social insurance - Open-door management policy - Full Medical insurance - Accommodation and Transportation Allowance - Friendly environment that values innovation and efficiency - Exciting opportunities for career growth and talent development - Feedback encouragement - Recognition and reward programs - Competitive salaries and incentives - Friendly environment - Flexible and Comfortable schedule - Fun committees - Monetary rewards - Fun, smart and creative people - Career possibilities with growing team - Paid vacations - Social benefits

• Own organic content performance • Develop and execute a global SEO content strategy aligned to Valtech's positioning as The Experience Innovation Company • Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B • Partner with regional marketing teams to ensure global strategy translates into locally relevant execution • Create and commission content that ranks and resonates • Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle • Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking • Guard Valtech's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy • Drive continuous improvement • Track and report on organic traffic, keyword rankings, content engagement and conversion performance • Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact • Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices • Collaborate across the marketing ecosystem • Embed SEO thinking into the content creation process alongside copywriters, designers and editors • Work with the Martech, Demand Generation and Campaign teams to support the full funnel • Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals

• Crear contenido optimizado para SEO (blogs, landing pages, artículos, guías, etc.) alineado a la estrategia de inbound marketing. • Realizar investigación de palabras clave y análisis de tendencias de búsqueda. • Optimizar contenido existente para mejorar su posicionamiento en buscadores. • Colaborar con equipos de diseño y marketing para desarrollar contenido atractivo y de alto impacto. • Asegurar la coherencia del tono de voz de la marca en todos los contenidos. • Analizar el rendimiento del contenido (tráfico, ranking, conversión) y proponer mejoras continuas. • Implementar buenas prácticas de SEO on-page (meta tags, headings, interlinking, etc.).

• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content • Collaborate with the SEO team to optimize content and complete any special projects. • Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals. • Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity. • Stay up to date on the latest developments, trends, and data around the future of higher education. • Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.