• Own organic content performance • Develop and execute a global SEO content strategy aligned to Valtech's positioning as The Experience Innovation Company • Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B • Partner with regional marketing teams to ensure global strategy translates into locally relevant execution • Create and commission content that ranks and resonates • Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle • Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking • Guard Valtech's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy • Drive continuous improvement • Track and report on organic traffic, keyword rankings, content engagement and conversion performance • Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact • Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices • Collaborate across the marketing ecosystem • Embed SEO thinking into the content creation process alongside copywriters, designers and editors • Work with the Martech, Demand Generation and Campaign teams to support the full funnel • Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals

• Crear contenido optimizado para SEO (blogs, landing pages, artículos, guías, etc.) alineado a la estrategia de inbound marketing. • Realizar investigación de palabras clave y análisis de tendencias de búsqueda. • Optimizar contenido existente para mejorar su posicionamiento en buscadores. • Colaborar con equipos de diseño y marketing para desarrollar contenido atractivo y de alto impacto. • Asegurar la coherencia del tono de voz de la marca en todos los contenidos. • Analizar el rendimiento del contenido (tráfico, ranking, conversión) y proponer mejoras continuas. • Implementar buenas prácticas de SEO on-page (meta tags, headings, interlinking, etc.).

• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content • Collaborate with the SEO team to optimize content and complete any special projects. • Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals. • Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity. • Stay up to date on the latest developments, trends, and data around the future of higher education. • Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

• Reviews and elevates writer output for tone, SEO accuracy, and brand alignment • Builds and manages content calendars • Develops keyword-informed content briefs • Leads client-facing calls • Maintains operational systems that keep multi-account delivery on track • Ensures measurable lift in content quality, on-time delivery across all accounts, and clear data-backed performance insights every month