• Crear contenido optimizado para SEO (blogs, landing pages, artículos, guías, etc.) alineado a la estrategia de inbound marketing. • Realizar investigación de palabras clave y análisis de tendencias de búsqueda. • Optimizar contenido existente para mejorar su posicionamiento en buscadores. • Colaborar con equipos de diseño y marketing para desarrollar contenido atractivo y de alto impacto. • Asegurar la coherencia del tono de voz de la marca en todos los contenidos. • Analizar el rendimiento del contenido (tráfico, ranking, conversión) y proponer mejoras continuas. • Implementar buenas prácticas de SEO on-page (meta tags, headings, interlinking, etc.).

• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content • Collaborate with the SEO team to optimize content and complete any special projects. • Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals. • Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity. • Stay up to date on the latest developments, trends, and data around the future of higher education. • Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

• Reviews and elevates writer output for tone, SEO accuracy, and brand alignment • Builds and manages content calendars • Develops keyword-informed content briefs • Leads client-facing calls • Maintains operational systems that keep multi-account delivery on track • Ensures measurable lift in content quality, on-time delivery across all accounts, and clear data-backed performance insights every month

• Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives. • Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey. • Assist in building and maintaining organic search roadmaps aligned with company goals and content priorities. • Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance. • Monitor competitive search landscapes and recommend strategic initiatives to increase market visibility and share of voice. • Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences. • Evaluate how AI platforms represent the Kapitus brand, products, and expertise. • Identify opportunities to improve citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses. • Develop recommendations to improve inclusion in AI-powered search experiences. • Research emerging AI search optimization methodologies and recommend testing opportunities. • Monitor competitor visibility and share-of-voice across AI search platforms. • Assist in the development of SEO- and AISO-driven content strategies that support brand awareness, lead generation, customer education, and thought leadership initiatives. • Create detailed content briefs, outlines, optimization recommendations, and content refresh plans for writers and subject matter experts. • Conduct content gap analyses and identify opportunities to expand topical authority. • Support the development of topic ecosystems, thought leadership content, research reports, digital PR initiatives, videos, tools, and other content assets designed to improve organic visibility and authority. • Ensure content follows SEO, AISO, schema, E-E-A-T, and content quality best practices. • Develop recommendations for internal linking, content consolidation, content refreshes, and content performance improvements. • Conduct ongoing technical SEO audits and website health assessments. • Partner with appropriate stakeholders to ensure recommendations are implemented effectively. • Monitor website health and proactively identify issues impacting search performance. • Build recurring reports that translate data into actionable business insights. • Analyze content and search performance to identify opportunities for optimization and growth. • Monitor algorithm updates and assess potential impacts on website performance. • Serve as the organic search subject matter expert within the Brand Marketing team. • Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives. • Support digital PR, research, and authority-building programs that contribute to search visibility and brand credibility. • Collaborate with internal stakeholders and external partners to align organic search initiatives with broader marketing objectives. • Help educate team members on evolving SEO, AISO, and search marketing best practices. • Contribute to ongoing discussions around content strategy, website experience, and digital marketing performance.