• Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives. • Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey. • Assist in building and maintaining organic search roadmaps aligned with company goals and content priorities. • Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance. • Monitor competitive search landscapes and recommend strategic initiatives to increase market visibility and share of voice. • Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences. • Evaluate how AI platforms represent the Kapitus brand, products, and expertise. • Identify opportunities to improve citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses. • Develop recommendations to improve inclusion in AI-powered search experiences. • Research emerging AI search optimization methodologies and recommend testing opportunities. • Monitor competitor visibility and share-of-voice across AI search platforms. • Assist in the development of SEO- and AISO-driven content strategies that support brand awareness, lead generation, customer education, and thought leadership initiatives. • Create detailed content briefs, outlines, optimization recommendations, and content refresh plans for writers and subject matter experts. • Conduct content gap analyses and identify opportunities to expand topical authority. • Support the development of topic ecosystems, thought leadership content, research reports, digital PR initiatives, videos, tools, and other content assets designed to improve organic visibility and authority. • Ensure content follows SEO, AISO, schema, E-E-A-T, and content quality best practices. • Develop recommendations for internal linking, content consolidation, content refreshes, and content performance improvements. • Conduct ongoing technical SEO audits and website health assessments. • Partner with appropriate stakeholders to ensure recommendations are implemented effectively. • Monitor website health and proactively identify issues impacting search performance. • Build recurring reports that translate data into actionable business insights. • Analyze content and search performance to identify opportunities for optimization and growth. • Monitor algorithm updates and assess potential impacts on website performance. • Serve as the organic search subject matter expert within the Brand Marketing team. • Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives. • Support digital PR, research, and authority-building programs that contribute to search visibility and brand credibility. • Collaborate with internal stakeholders and external partners to align organic search initiatives with broader marketing objectives. • Help educate team members on evolving SEO, AISO, and search marketing best practices. • Contribute to ongoing discussions around content strategy, website experience, and digital marketing performance.

• Oversee, advise, or assist in management of key accounts by building client relationships and managing project delivery as needed to ensure client retention and/or expansion. • Support business development team on RFP’s, provide strategy PowerPoint presentations, and written proposals as needed. • Support Account Directors and Strategists on upsells, program expansions, account cross-sells, or addendums for existing clients. • Provide guidance through strategic and tactical input to team members for successful execution of SEO program or projects. • Analyze performance data and help develop key insights for quarterly and annual business reviews for key accounts. • Work closely with Account Directors and Strategists for SEO strategy alignment with client goals. • Work closely with our Director of AEO/GEO to implement AI search (Answer Engine and Generative Engine Optimization) recommendations alongside SEO strategy; while this role's primary focus is SEO, you will partner closely with our AI search practice to deliver well-rounded organic results for clients. • Work closely with Business Development and Sales in developing SEO program or project plans and scope definitions. • Support execution of strategies as needed for SEO clients. • Review proposals and SOWs to ensure technology fees and resource hours are accurately scoped before Channel Director(s) approval and delivery to clients. • Ensure accurate account resource time tracking across the organic services Channel; review tracked resource hours to ensure that execution time is within the expected ranges and recommend scope updates as needed. • Directly manage 2+ SEO strategists of varying levels (associate-senior) and oversee the respective teams reporting to those strategists. • Work with team members to develop basic, intermediate, and advanced SEO knowledge with the goal of advancing staff 1-2 levels within 2 years; inspire a love of SEO and digital marketing in all SEO team members. • Develop and curate training curriculum and materials in partnership with other Associate Directors and Channel Director(s) to support organic services and education of SEO team members of all levels in all areas of SEO. • Ensure existing organic training curriculum and materials are examined semi-annually and updated as needed, in partnership with Channel Director(s).

Role Description This is a remote position. We Abhyaz (MTAB Technology Centre Pvt. Ltd) are looking for a passionate and dedicated individual to join us as a SEO Marketing Intern. Core Functional Responsibilities: - Auditing existing websites - Competitive research and benchmarking - Content optimization - On page optimization - Link building outreach - Analysing data to identify trends and making recommendations to optimize the trends General Responsibilities: - Monitoring Industrial changes - Understand the products and services provided by company - Maintaining healthy relations with clients and customers - Adhering to company policies, rules and regulations Hiring Process - Step 1: Job Postings on our Career page - Tuesday - Step 2: Call for Registration and Enrollment - Wednesday - Step 3: Initiating Portfolio Submissions - Thursday - Step 4: Evaluation Process ends on Abhyaz platform - Friday - Step 5: Interview & Job offer - Saturday - Step 6: Onboard – Accept our Job Offer and onboard - Monday *Please note: candidates are requested to fill out all the fields in the application form and not to use the easy apply option! Do follow us on Linkedin / Twitter / Facebook / Instagram Requirements - Verbal and written communication skills - Good problem-solving skills - Understanding of SEO practices and tools - Online engagement - Need adequate resources (Laptop/desktop with good WI-FI connection) Benefits - Learn On-Demand SaaS Tools: Gain hands-on experience with industry-standard tools like Moodle and Zoho One, enhancing your tech skills. - Out-of-the-Box Work: Engage in innovative projects that go beyond your primary job role, broadening your skill set. - Remote Opportunities: Enjoy the flexibility of working from anywhere, making it convenient to balance other commitments. - Diverse Project Experience: Work on internal projects as well as real client assignments, providing a well-rounded professional experience. - Online Portfolio Building: Develop a strong online portfolio showcasing your work, which can be invaluable for future job applications. - Flexible Timing: Benefit from flexible working hours, allowing you to manage your time effectively and maintain a healthy work-life balance. *Terms & Conditions apply

• Develop and implement comprehensive 12-month SEO strategies for assigned clients. • Conduct bi-annual quality assurance reviews for all client accounts. • Maintain regular client-facing calls to communicate strategy, progress, and results. • Drive client retention as a primary performance metric and KPI for bonus consideration. • Monitor client budgets to maximize ROI and ensure profitability. • Research and analyze competitor sites to identify opportunities and threats. • Build comprehensive SEO audits and prioritize recommendations based on impact versus effort. • Proactively test new strategies and tactics, monitoring performance to identify what drives success. • Develop and implement strategies following industry best practices. • Create content strategies using full-funnel approaches and content clustering techniques. • Lead off-site optimization initiatives, including local SEO and link-building efforts. • Track and analyze key performance metrics to evaluate campaign success. • Develop and implement analytical tracking solutions aligned with client KPIs. • Identify and resolve account issues that create roadblocks to achieving SEO goals. • Prepare presentation-style reports and present findings to clients as needed. • Continuously optimize account activities to achieve business goals. • Document successes and create case studies to showcase campaign wins. • Lead and mentor a team of SEO specialists and analysts. • Support skill development and training initiatives to maintain high-performing team outputs. • Monitor project budgets and campaign profitability.