• Manage key projects including but not limited to quarterly ”Plan of Action Live” meetings, All Field Calls and major conference and events and general marketing team coordination • Work in a highly collaborative manner with marketing managers and marketing communication team members in campaign strategy development and execution • Help drive and execute the creation, review and approval and dissemination of marketing assets • Manage key communication channels with the sales organization including “Weekly Rounds”, managing materials placed on Showpad and general Showpad curation, and general email correspondence • PO & Invoice Management for outside vendors (Fenway / Dorothy Monares / etc.) • Install and maintain systematic and scalable approach to conference engagement from a messaging and branding perspective • VAC Submission Process management

Role Description This Marketing Manager role is responsible for building and executing Instrumental's internal marketing strategy across three core areas: partner marketing, event marketing, and demand generation. You will work closely with leadership, delivery team members, and external partners to grow our brand, generate pipeline, and support revenue goals. This is a high-ownership role. You will set direction, build programs, and execute. The right candidate is both a strategic thinker and a hands-on operator who is comfortable working across teams and managing multiple work streams simultaneously. What You'll Own - Partner marketing - Drive co-marketing strategy and execution across Instrumental's top technology partners. - Build relationships with partner marketing teams, develop joint campaigns and content, and ensure Instrumental is consistently visible and authoritative within each partner ecosystem. - Develop and manage co-marketing plans with key partners, including campaign briefs, content calendars, and launch timelines. - Coordinate regular, consistent content creation in multiple formats (webinars, blog posts, social content, email campaigns) in alignment with partner priorities. - Develop and maintain a library of thought leadership content including guides and case studies that support partner storytelling and Instrumental's brand authority. - Collaborate with SEM team on SEO and AEO content strategy, ensuring owned and co-created content is optimized for search and AI answer engines. - Maintain active partner relationships and serve as the day-to-day marketing contact for: - Aircall - Grammarly - PandaDoc - HubSpot - Track co-marketing performance and report results back to partners and internal leadership. - Event marketing - Own the end-to-end marketing execution for Instrumental's event strategy, including sponsored conferences, virtual webinars, hosted events, and executive speaking engagements. - Develop conversion paths and campaign assets for each event (landing pages, registration flows, pre/post-event nurture). - Create and manage event promotion materials, including ad creative and organic social content. - Lead social media strategy and coordinate with service team contributors to maintain a consistent brand voice and publishing cadence across channels. - Collaborate with the SEM team on paid targeting strategy for event promotion. - Support executive-level speaking engagements and conference sponsorship strategy, with direct collaboration with the CRO. - Coordinate event logistics, speaker prep materials, and post-event follow-up sequences. - Demand generation - Build and run Instrumental's inbound pipeline engine. This pillar connects content, campaigns, creative execution, and HubSpot infrastructure to generate and convert qualified leads. - Develop and execute inbound lead generation strategies, including gated content offers, landing pages, and conversion path optimization. - Own email marketing strategy and execution, including list segmentation, nurture sequences, and performance reporting. - Build and optimize marketing automation in HubSpot, including workflows, lead scoring, and lifecycle stage management. - Coordinate with service team on creative and graphic design execution for campaign assets, ensuring visual consistency and brand quality across all demand gen materials. - Collaborate with the SEM team on paid media strategy, providing creative assets and campaign briefs. - Report on pipeline contribution and marketing attribution, connecting campaign activity to deal creation and revenue. - Identify and test new demand generation channels aligned to Instrumental's target market. Qualifications - 3-6 years of B2B marketing experience, ideally at an agency or in a small marketing team with broad ownership. - Demonstrated ability to manage multiple marketing programs simultaneously without losing quality or momentum. - HubSpot proficiency required. Certifications a plus. Experience building workflows, landing pages, and reports in HubSpot Marketing Hub. - Strong writing and communication skills. You do not need to be a dedicated copywriter, but you need to produce clear, professional marketing copy. - Collaborative by default. This role touches nearly every part of the business and requires strong relationship-building with internal and external stakeholders. - AI-fluent. You actively use AI tools for content creation, research, campaign management, and reporting. You are comfortable learning new tools quickly. - Data-oriented. You track performance, draw conclusions, and adjust strategy based on results. - Experience in regulated industries (financial services, healthcare, insurance) is a meaningful plus. Tools You'll Use - HubSpot (Marketing Hub, CRM, reporting) - Google Workspace (Docs, Sheets, Slides, Analytics) - Canva or similar design tools - LinkedIn, social scheduling tools - AI tools (Claude, Grammarly, and others as relevant) - Apollo.io, Aircall, PandaDoc (familiarity helpful, not required) Benefits - Medical, dental, and vision insurance - Short- and long-term disability coverage - Accident insurance - 401(k) retirement plan - 15 paid holidays + generous PTO - Quarterly incentive plan - A vibrant, close-knit team that truly cares

• Develop marketing plan for regional priority area (e.g. a region- or country-specific plan), translating business objectives into actionable campaign plans, including targeting, messaging, and channel mix. • Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging for target audiences. • Leverage local knowledge of relevant industry associations and agencies to inform marketing planning. • Activate in-region marketing plan for priority area (e.g. country- or region-specific plan), working with internal cross-functional teams and external stakeholders (including agencies, industry associations) as necessary. • Partner closely with global audience marketing leads to execute marketing plans for priority audiences and accounts aligned to global strategy and sales priorities. • Coordinate with global marketing team and regional stakeholders to align global strategy with local market requirements, particularly in APAC. • Drive success metrics, across acquisition, upsell, cross-sell and retention campaigns. Track and report on campaign performance, including engagement, pipeline contribution, and ROI. • Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs. • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.

Role Description We're looking for someone to grow the Hedepy for Business brand in Poland. Someone who likes to act, has a head full of ideas, gets B2B marketing, and wants real influence over how we talk to the market. If you enjoy mixing strategy with creativity, you're at home in content, events and LinkedIn, and AI is already a daily tool for you, we might be looking for you. 💛 - Build and develop the marketing communication strategy for the Polish market - Plan content and build the calendar of marketing activities and events - Organize webinars and offline events, from conferences to our own meetups for clients and HR partners - Run our social media, mainly LinkedIn (that's where a lot happens) - Create expert content: articles, newsletters, e-books and reports - Work with B2B marketing managers from other countries and swap ideas - Coordinate the performance and SEO agency: brief them, optimize, keep the quality high - Work closely with the design and UX team so everything looks and works great - Analyze campaign results, draw conclusions, test new approaches - Partner with Sales and Customer Success on joint initiatives, sales materials and case studies Qualifications - 4+ years of hands-on B2B marketing experience, with direct ownership of content, campaigns and events. - Native or fluent Polish (C1+). You'll be creating content for the Polish market: articles, newsletters, social posts, event copy. - Fluent English (B2+), written and spoken. It's our daily working language. - Hands-on experience with Canva, MailerLite, Google Analytics and Figma. - Proven experience organizing both online and offline events (webinars, conferences, meetups). - Strong analytical skills: you can read campaign data, spot patterns and make independent calls. - Active use of AI tools (such as ChatGPT, Claude, Gemini or similar) as part of your daily workflow, for content, research, analysis and reporting. - Able to work on a B2B contract. Benefits - 11,000–13,000 PLN net (B2B) + KPI bonus - Remote-first: work from wherever you want, and if you like an office, Varso Tower in Warsaw is there for you - Free access to Hedepy: therapy sessions, coaching and psychological support - A team spread across 10 countries - Direct collaboration with and reporting to the Head of Marketing B2B - Plenty of room for ideas, testing and real impact on what we do Hiring Process - Stage 1: a self-recorded video interview. A few questions you answer in your own time, so we get a first sense of how you think and communicate. - Stage 2: a short case study and a conversation with Kasia G. (Head of Marketing B2B) and Vero (HR), all in one session. - Stage 3 (possibly): a casual meet with the team, so you can see who you'd be working with day to day.