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Advanced Specialist, Marketing
Location
India
Posted
37 days ago
Salary
0
Seniority
Senior
Job Description
Advanced Specialist, Marketing
Pearson VUE
• Develop marketing plan for regional priority area (e.g. a region- or country-specific plan), translating business objectives into actionable campaign plans, including targeting, messaging, and channel mix. • Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging for target audiences. • Leverage local knowledge of relevant industry associations and agencies to inform marketing planning. • Activate in-region marketing plan for priority area (e.g. country- or region-specific plan), working with internal cross-functional teams and external stakeholders (including agencies, industry associations) as necessary. • Partner closely with global audience marketing leads to execute marketing plans for priority audiences and accounts aligned to global strategy and sales priorities. • Coordinate with global marketing team and regional stakeholders to align global strategy with local market requirements, particularly in APAC. • Drive success metrics, across acquisition, upsell, cross-sell and retention campaigns. Track and report on campaign performance, including engagement, pipeline contribution, and ROI. • Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs. • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
Job Requirements
- 5–7 years of experience in B2B marketing, demand generation, or account-based marketing
- A strong track record of designing and executing successful B2B marketing campaigns
- Experience working closely with sales teams to build alignment
- Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution.
- Strong experience in multi-channel execution, including digital marketing, paid media, direct mail, and executive engagement.
- Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights.
- Ability to proactively manage multiple projects and deliver high-quality work with minimal supervision
- Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar
- Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences (e.g., HR, L&D, technology leaders)
- Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels.
Benefits
- Professional development opportunities
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