Instrumental Group

• Build and maintain applications using React and Node.js • Develop HubSpot CRM UI Extensions and interactive front-end components • Create serverless functions and custom-coded workflow actions using Node.js • Develop and maintain HubSpot CMS themes, templates, and modules (training provided if needed) • Ensure high-quality, performant, and accessible web experiences • Work within project management tools (ClickUp, Jira, Asana, or Teamwork), Slack, and GitHub • Collaborate with designers and strategists to translate requirements into technical solutions • Stay current with modern web technologies and best practices

Role Description Instrumental is growing, and we are looking for a Growth Architect to help lead client growth across our award-winning team. This is not a traditional marketing role. As a Growth Architect, you are the strategic owner of client growth, responsible for connecting business goals to execution, aligning teams, and turning complexity into clear, measurable momentum. You bring together growth strategy, performance insight, and platform expertise to drive meaningful impact. If you thrive in agency life, know how to lead both clients and internal teams with confidence, and enjoy turning complex challenges into clear, actionable plans, you will feel right at home here. Qualifications - BA/BS degree or equivalent experience - 5–7 years in a client-facing marketing or growth strategy role, agency experience preferred - Proven track record of driving measurable growth through strategic initiatives - Strong communication, prioritization, facilitation, and leadership skills - Demonstrated experience working in HubSpot and leveraging it as a growth platform - Strong understanding of digital marketing channels including: - Content - Email - Paid Media - SEO - Conversion Paths - Lifecycle Marketing - Ability to translate business goals into actionable growth plans - Curiosity and practical experimentation with AI tools and AI-enabled ways of working Requirements - You are the primary relationship owner and trusted advisor for your clients. - Build strong, lasting client relationships rooted in trust, accountability, and strategic value. - Ensure clients understand what we are doing, why it matters, and what happens next. - Drive renewal readiness by consistently connecting our work to value, outcomes, and future opportunity. - Identify opportunities for growth and upsell, when they serve the clients' goals. - You ensure strategy turns into execution, and execution turns into learning, optimization, and results. - Align channel execution with overarching growth strategy. - Connect reporting to interpretation; not just documentation. - Hold internal teams accountable for outcomes, not just activity. - Apply deep HubSpot knowledge. - Identify opportunities central to the HubSpot product suite, workflows, campaigns, segmentation, automation, and reporting. - Bridge marketing, sales, and systems. - You define how clients grow, why it matters, and what happens next. - Lead business goal definition, prioritization, and strategic planning. - Design campaign and loop architecture that drives sustainable demand. - Continuously evolve strategy based on performance, insights, and changing business needs. - Bring a point of view, not just a list of options. Benefits - Medical, dental, and vision insurance - Short-term and long-term disability coverage - Accident insurance - 401(k) retirement plan - 15 paid holidays plus generous PTO - Quarterly incentive plan - A close-knit, supportive team that genuinely cares about the work and each other

Role Description Instrumental, one of the top Elite HubSpot Partner agencies, is on the lookout for a HubSpot Success Manager to support HubSpot software onboarding and training for our clients. You will have the opportunity to help clients put their HubSpot investment to work through training, coaching, and basic software configuration. This role will focus on the HubSpot Marketing Hub, Sales Hub, and Service Hub software's successful deployment while advising them on the best way to craft strategy and execute within the system. You should be able to demonstrate your experience using HubSpot and inbound marketing strategies. As a HubSpot Success Manager, you will be accountable for the successful on-time onboarding of HubSpot for our clients. The ability to effectively communicate inbound best practices, strategies, and how-to instruction is paramount. You'll have the chance to interact directly with clients, taking them through a journey to understand how everything works and how they can execute strategies for growth. In this role, you'll get to: - Demonstrate a passion for training through HubSpot product excellence - Serve as the lead advisor to clients, running their onboarding experience and helping them to achieve their desired objectives with HubSpot - Identify and recommend where AI tools and automation may improve speed, consistency, and clarity - Evaluate a customer's marketing and sales requirements, current tech stack, and business objectives to define their ideal onboarding approach - Define the future state processes and the customer journey(s) that will govern how to implement HubSpot effectively - Monitor and support HubSpot configuration, sales & marketing activities, campaign setup, technical integrations, reporting, and user adoption activities - Stay a-breadth the latest developments of HubSpot Qualifications - Absolutely love HubSpot with 2-4 years of HubSpot experience - Have excellent written and verbal customer-facing and communication skills - Get energized by helping others learn and achieve - Can manage multiple engagements and deliverables simultaneously and ensure successful and timely completion - Have significant experience with the inbound marketing methodology - Can find creative ways to meet advanced customer needs - Love solving complex problems and hate the mundane - Deal with pressure and deadlines - Work hard autonomously - Add value when presented with unique opportunities - Be hungry to learn and achieve - Prioritize and balance effectively - Solve for the client and roll up your sleeves to get work done Benefits - Comprehensive medical, dental, and vision insurance - Short-term and long-term disability coverage - Accident insurance to provide additional peace of mind - IRA/401(k) retirement plan to help you save for the future - 15 paid holidays each year to enjoy time with family and friends - Generous paid vacation policy to recharge and rejuvenate - Quarterly incentive plan Company Description Instrumental Group was awarded Inc.’s Best in Culture for 2024 and a Great Place to work in 2025! Join an award-winning culture that values collaboration, innovation, and excellence. If you're ready to take your career to the next level and make a real impact in a collaborative environment, we’d love to have you on board! Apply today to join Instrumental and contribute to our clients' success stories! We look forward to reviewing your application!

Role Description Instrumental is seeking a HubSpot Activation Manager to help our clients successfully adopt and maximize their investment in HubSpot. If you're passionate about helping teams succeed with powerful tools like Marketing Hub, Sales Hub, and Service Hub, and you love rolling up your sleeves to make that happen, this role is for you. As a HubSpot Activation Manager, you’ll lead client engagements, configure HubSpot portals, and coach teams to success. Your mission? To ensure every client not only understands the software, but thrives using it. You’ll: - Lead onboarding and activation engagements for HubSpot Marketing, Sales, and Service Hubs. - Deliver expert training and coaching directly in the platform. - Advise clients on best practices, strategic use cases, and scalable systems. - Tailor onboarding plans based on business objectives, tech stack, and goals. - Recommend optimizations and drive long-term platform adoption. - Monitor user performance, adoption trends, and configuration quality. - Stay up to date on the latest HubSpot features, AI tools, and productivity accelerators. - Guide clients toward expansion opportunities and long-term success with HubSpot. Qualifications - 4–8 years of hands-on HubSpot experience (Marketing, Sales, and Service Hubs). - Proven ability to manage multiple client relationships and deliverables simultaneously. - Excellent communication skills — written, verbal, and client-facing. - A strong background in digital marketing, marketing ops, or rev ops. - Experience training teams and driving user adoption. - A love for problem-solving and a bias for action. - The ability to self-manage, prioritize effectively, and work autonomously. - A passion for helping others achieve their goals and grow their skills. Benefits - Medical, dental, and vision insurance - Short- and long-term disability - Accident insurance - 401(k) retirement plan - 15 paid holidays + generous PTO - Quarterly incentive plan - A close-knit, high-performing team that truly cares Company Description 🏆 Award-Winning Culture - Proudly recognized on Inc.’s Best in Culture 2024! Join a team that values innovation, collaboration, and continuous growth. 🤝 Supportive, Collaborative Environment - We’re a people-first company that promotes learning, respect, and camaraderie. You'll never go it alone here — we succeed together.

Role Description This Marketing Manager role is responsible for building and executing Instrumental's internal marketing strategy across three core areas: partner marketing, event marketing, and demand generation. You will work closely with leadership, delivery team members, and external partners to grow our brand, generate pipeline, and support revenue goals. This is a high-ownership role. You will set direction, build programs, and execute. The right candidate is both a strategic thinker and a hands-on operator who is comfortable working across teams and managing multiple workstreams simultaneously. What You'll Own: - Partner marketing - Drive co-marketing strategy and execution across Instrumental's top technology partners. - Build relationships with partner marketing teams, develop joint campaigns and content, and ensure Instrumental is consistently visible and authoritative within each partner ecosystem. - Develop and manage co-marketing plans with key partners, including campaign briefs, content calendars, and launch timelines. - Coordinate regular, consistent content creation in multiple formats (webinars, blog posts, social content, email campaigns) in alignment with partner priorities. - Develop and maintain a library of thought leadership content including guides and case studies that support partner storytelling and Instrumental's brand authority. - Collaborate with SEM team on SEO and AEO content strategy, ensuring owned and co-created content is optimized for search and AI answer engines. - Maintain active partner relationships and serve as the day-to-day marketing contact for: - Aircall - Grammarly - PandaDoc - HubSpot - Track co-marketing performance and report results back to partners and internal leadership. - Event marketing - Own the end-to-end marketing execution for Instrumental's event strategy, including sponsored conferences, virtual webinars, hosted events, and executive speaking engagements. - Develop conversion paths and campaign assets for each event (landing pages, registration flows, pre/post-event nurture). - Create and manage event promotion materials, including ad creative and organic social content. - Lead social media strategy and coordinate with service team contributors to maintain a consistent brand voice and publishing cadence across channels. - Collaborate with the SEM team on paid targeting strategy for event promotion. - Support executive-level speaking engagements and conference sponsorship strategy, with direct collaboration with the CRO. - Coordinate event logistics, speaker prep materials, and post-event follow-up sequences. - Demand generation - Build and run Instrumental's inbound pipeline engine. This pillar connects content, campaigns, creative execution, and HubSpot infrastructure to generate and convert qualified leads. - Develop and execute inbound lead generation strategies, including gated content offers, landing pages, and conversion path optimization. - Own email marketing strategy and execution, including list segmentation, nurture sequences, and performance reporting. - Build and optimize marketing automation in HubSpot, including workflows, lead scoring, and lifecycle stage management. - Coordinate with service team on creative and graphic design execution for campaign assets, ensuring visual consistency and brand quality across all demand gen materials. - Collaborate with the SEM team on paid media strategy, providing creative assets and campaign briefs. - Report on pipeline contribution and marketing attribution, connecting campaign activity to deal creation and revenue. - Identify and test new demand generation channels aligned to Instrumental's target market. Qualifications - 3-6 years of B2B marketing experience, ideally at an agency or in a small marketing team with broad ownership. - Demonstrated ability to manage multiple marketing programs simultaneously without losing quality or momentum. - HubSpot proficiency required. Certifications a plus. Experience building workflows, landing pages, and reports in HubSpot Marketing Hub. - Strong writing and communication skills. You do not need to be a dedicated copywriter, but you need to produce clear, professional marketing copy. - Collaborative by default. This role touches nearly every part of the business and requires strong relationship-building with internal and external stakeholders. - AI-fluent. You actively use AI tools for content creation, research, campaign management, and reporting. You are comfortable learning new tools quickly. - Data-oriented. You track performance, draw conclusions, and adjust strategy based on results. - Experience in regulated industries (financial services, healthcare, insurance) is a meaningful plus. Tools You'll Use: - HubSpot (Marketing Hub, CRM, reporting) - Google Workspace (Docs, Sheets, Slides, Analytics) - Canva or similar design tools - LinkedIn, social scheduling tools - AI tools (Claude, Grammarly, and others as relevant) - Apollo.io, Aircall, PandaDoc (familiarity helpful, not required) Benefits - Medical, dental, and vision insurance - Short- and long-term disability coverage - Accident insurance - 401(k) retirement plan - 15 paid holidays + generous PTO - Quarterly incentive plan - A vibrant, close-knit team that truly cares

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Join a High-Impact Team as an Accounting Operations Specialist at Instrumental Group! This role is all about accuracy, adherence to established processes, and operational excellence — your work keeps our operations running smoothly and directly impacts the success of our team. - Create and manage accurate client invoices, ensuring alignment with contracts - Track accounts receivable and perform collection outreach - Process vendor payments, expense reimbursements, and weekly client deposits - Maintain accurate financial records and support audits - Follow documented financial processes to prevent errors and improve efficiency - Support payroll processing if needed (training will be provided as required) - Manage office vendors, equipment, supplies - Coordinate team travel, events, and in-person trainings - Assist with HR functions as needed (onboarding, offboarding, personnel records) Qualifications - Bachelor’s degree in Accounting, Business Administration, or a related field - 2+ years of experience in accounting, financial operations, or office operations preferred - Demonstrated ability to follow documented processes accurately - Proficiency with Google Suite and QuickBooks Online - Experience with AR/AP, reconciliations, or financial audits is a strong advantage Requirements - Demonstrates strong financial literacy and comfort working with AR/AP and reconciliations - Naturally double-checks their work and proactively identifies discrepancies before submission - Able to manage responsibilities independently while maintaining alignment with leadership and established accounting controls in a fast-paced environment - Analytical thinker who understands the “why” behind financial processes—not just the steps - Committed to following established processes and proactively identifying errors - Trustworthy, discreet, and professional when handling sensitive information - Comfortable working with numbers and basic financial operations - Friendly and collaborative—bonus if you’re a dog lover 🐶 Benefits - Medical, dental, and vision insurance - Short- and long-term disability coverage - Accident insurance - 401(k) retirement plan - 15 paid holidays + generous PTO - Quarterly incentive plan - A vibrant, close-knit team that truly cares