• Own messaging and positioning for key products • Lead go-to-market planning for launches and initiatives • Create compelling sales enablement materials • Partner with Product Management to understand customer needs • Support analyst relations and strategic briefings • Use market insights to inform commercial strategy • Develop persona-led messaging for industries

Role Description As our Sr Global Director of Product Marketing, you will lead the strategy, team, and cross‑functional execution that brings OneSpan’s cybersecurity solutions—particularly multi-factor authentication and mobile app protection—to market. You will guide a team of product marketers, influence senior stakeholders, and serve as a key voice in defining market direction, competitive strategy, and customer value. Key Responsibilities - Strategic Leadership & Team Development - Lead, mentor, and grow a high‑performing product marketing team, fostering a culture of excellence, accountability, and innovation. - Define the long‑term product marketing vision aligned to company strategy, market trends, and customer needs. - Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions. - Establish scalable processes, templates, and governance for consistency and speed. - Go‑to‑Market & Product Launch - Own the launch strategy and execution for new products, major releases, and market expansions. - Drive cross‑functional alignment across product, sales, demand generation, corporate communications, and partner teams. - Assess and size market opportunities to guide prioritization and growth strategies. - Market & Buyer Intelligence - Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions. - Oversee development of use‑case frameworks that guide product innovation and integration strategies. - Build a competitive program: battle cards, “why we win/lose,” field intel loops, pricing/packaging comparisons. - Positioning, Messaging & Value Narrative - Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions. - Ensure message consistency across all channels, regions, and customer touch points. - Content Strategy & Sales Enablement - Oversee development of high‑impact content including solution narratives, website content, videos, datasheets, and thought‑leadership assets. - Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win. - Partner with Sales Leadership and Enablement on training, certification, and play adoption. - Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates. - Executive‑Level Evangelism - Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners, and media. - Champion our vision internally to drive alignment, excitement, and clarity across the organization. Qualifications - 10+ years of B2B product marketing or product management experience, with at least 5+ years leading global teams. - Deep expertise in multi-factor authentication, mobile security, or fraud prevention. - Experience in financial services (banking, insurance, fintech) strongly preferred. - Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts. - Proven success leading GTM strategy for technical products in high‑growth or enterprise environments. - Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences. - Demonstrated ability to manage multiple initiatives in a fast‑paced environment. - Bachelor’s degree in business, technology, or related field. Preferred Requirements - Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group). - Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization. Benefits - Salary: $215,000 - $265,000 (depending on experience and qualifications) plus bonus.

• Own Overstory's core positioning and messaging, from category narrative to product-level value propositions. • Shape the language that defines how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction. • Lead pricing, packaging, and GTM strategy for new and existing products, including custom deals with complex, multi-stakeholder buying dynamics. • Build the sales enablement materials (battlecards, pitch narratives, ROI models) that support a sales team navigating long cycles across vegetation managers, engineers, and C-suite. Train reps on how to use them and stay close enough to deals to know when they're not working. • Partner with product and sales leadership on go-to-market decisions; owning product launches end to end, structuring pilots, and determining how to enter new segments. • Run win/loss analysis and competitive intelligence programs to inform how we sell and how we position. • Mentor early career team members including product marketing, content marketing and field marketing.

• Partner with Best Buy and Amazon on strategic marketing opportunities • Support retail training and events • Lead product marketing initiatives for Gaming laptops, Handheld, Premium Windows laptops, Chromebooks, Desktops/AIOs, Monitors & Networking • Manage product content on BestBuy.com and Amazon.com • Provide strategic marketing support for various product categories • Engage in digital campaign collaboration with Sr. Retail Marketing Managers • Lead virtual and face-to-face training events • Oversee product pages review process with Best Buy • Conduct digital and in-store analysis for ASUS after product launches • Analyze competitors’ placements and ASUS brand recognition.