• Manage and update product listings within Shopify across two online stores • Clean and standardise product data, including weights, descriptions, images, and variants • Create and optimise product listings with accurate meta titles and descriptions • Prepare and execute bulk product uploads via spreadsheets and CSV files • Support ongoing product uploads from new supplier inventory and liaise with suppliers for details • Identify and resolve duplicate or inconsistent listings across both websites • Respond to customer emails and handle online chat support within required timeframes • Resize and optimise product images for website use while creating SEO-friendly alt text • Monitor website listings for errors, missing information, or out-of-stock issues • Assist with category organisation, website merchandising, and seasonal product updates • Upload and organise invoices or stock documentation • Assist with basic competitor and pricing research alongside general eCommerce tasks

• Lead and facilitate the creation of Project Charters by collaborating with stakeholders to convert business cases into defined scope, timelines, budget, and measurable success criteria. • Manage end-to-end delivery of eCommerce technology projects, ensuring on-time, in-scope, and within-budget execution. • Collaborate with cross-functional teams (including but not limited to engineering, QA, product, UX, and business stakeholders) to drive alignment, change management and delivery. • Facilitate Agile ceremonies (sprint planning, stand-ups, reviews, retrospectives) to ensure effective team execution. • Support Agile adoption by coaching teams and stakeholders on best practices and fostering continuous improvement. • Identify, manage, and mitigate risks, dependencies, and issues; remove impediments to maintain delivery momentum. • Serve as the primary liaison between technical teams and business stakeholders, ensuring clear communication and alignment. • Monitor project progress using KPIs (e.g., velocity, timelines, quality) and provide regular status reporting to leadership.

• Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals. • Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey. • Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights. • Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences. • Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives. • Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows. • Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session. • Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders. • Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact. • Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies. • Conduct competitor benchmarking and stay current on CRO, UX, personalization, and digital commerce best practices.

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus). • Manage full-funnel performance with weekly KPI reporting. • Define and execute strategies that increase brand awareness, community engagement, and brand search volume. • Champion our brand voice within the vanlife and adventure community. • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results. • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. • Improve conversion funnels from acquisition to retention. • Partner with CX and product to elevate the on-site shopping experience. • Manage and allocate marketing budgets for maximum efficiency and return. • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.