Living in a Bubble

• Own the overall marketing P&L for AU and US Shopify • Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets • Diagnose performance issues across the funnel and direct the team's response • Make data-driven decisions about budget allocation, channel mix, and growth priorities • Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews • Set the team's weekly cadence: stand-ups, trading reviews, debriefs • Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities • Brief the content creator on UGC angles, hooks, scenes, and deliverables • Hold the team accountable to deadlines, KPIs, and quality standards • Personally write and review creative briefs, test plans, and trading reports • Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads • Lead CRO improvements on product pages, checkout flow, and the mobile experience • Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review • Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV • Step into operational work during fires (creative fatigue, MER drops, stockouts, launches) • Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses • Review and challenge the media buyer's weekly performance reports • Communicate directly and proactively with the founder team

• Own the overall marketing P&L for AU and US Shopify • Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets • Diagnose performance issues across the funnel and direct the team's response • Make data-driven decisions about budget allocation, channel mix, and growth priorities • Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews • Set the team's weekly cadence: stand-ups, trading reviews, debriefs • Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities • Brief the content creator on UGC angles, hooks, scenes, and deliverables • Hold the team accountable to deadlines, KPIs, and quality standards • Personally write and review creative briefs, test plans, and trading reports • Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads • Lead CRO improvements on product pages, checkout flow, and the mobile experience • Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review • Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV • Step into operational work during fires (creative fatigue, MER drops, stockouts, launches) • Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses • Review and challenge the media buyer's weekly performance reports • Communicate directly and proactively with the founder team

• Own the overall marketing P&L for AU and US Shopify • Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets • Diagnose performance issues across the funnel and direct the team's response • Make data-driven decisions about budget allocation, channel mix, and growth priorities • Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews • Set the team's weekly cadence: stand-ups, trading reviews, debriefs • Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities • Brief the content creator on UGC angles, hooks, scenes, and deliverables • Hold the team accountable to deadlines, KPIs, and quality standards • Personally write and review creative briefs, test plans, and trading reports • Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads • Lead CRO improvements on product pages, checkout flow, and the mobile experience • Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review • Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV • Step into operational work during fires (creative fatigue, MER drops, stockouts, launches) • Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses • Review and challenge the media buyer's weekly performance reports • Communicate directly and proactively with the founder team

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus). • Manage full-funnel performance with weekly KPI reporting. • Define and execute strategies that increase brand awareness, community engagement, and brand search volume. • Champion our brand voice within the vanlife and adventure community. • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results. • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. • Improve conversion funnels from acquisition to retention. • Partner with CX and product to elevate the on-site shopping experience. • Manage and allocate marketing budgets for maximum efficiency and return. • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

**Key Responsibilities****Performance Marketing** - Lead and optimize paid campaigns across **Meta, Google, TikTok**, and other emerging platforms - Scale profitable acquisition and retargeting funnels (US & AU focus). - Manage full-funnel performance with weekly KPI reporting. **Brand & Growth Strategy** - Define and execute strategies that increase **brand awareness, community engagement, and brand search volume**. - Champion our brand voice within the vanlife and adventure community. **Data & Analytics** - Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. - Use **GA4, Shopify Analytics**, and attribution tools to inform decisions and forecast results. **Creative Direction** - Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. **Customer Journey Optimization** - Improve conversion funnels from acquisition to retention. - Partner with CX and product to elevate the on-site shopping experience. **Budget Ownership** - Manage and allocate marketing budgets for maximum efficiency and return. **Cross-Functional Collaboration** - Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities. **Success Metrics (KPIs)**You will be measured on: - **Revenue Growth** — contribution to topline sales across all channels - **Blended ROAS** — efficiency of overall paid media performance - **MER (Marketing Efficiency Ratio)** — total marketing spend vs total revenue - **Brand Search Volume** — growth in branded, non-branded, and category-level search demand

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus). • Manage full-funnel performance with weekly KPI reporting. • Define and execute strategies that increase brand awareness, community engagement, and brand search volume. • Champion our brand voice within the vanlife and adventure community. • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results. • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. • Improve conversion funnels from acquisition to retention. • Partner with CX and product to elevate the on-site shopping experience. • Manage and allocate marketing budgets for maximum efficiency and return. • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus) • Manage full-funnel performance with weekly KPI reporting • Define and execute strategies that increase brand awareness, community engagement, and brand search volume • Champion our brand voice within the vanlife and adventure community • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle • Improve conversion funnels from acquisition to retention • Partner with CX and product to elevate the on-site shopping experience • Manage and allocate marketing budgets for maximum efficiency and return • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities

Role Description We’re looking for a Marketing Manager to take ownership of our marketing strategy, scale our paid and organic channels, and strengthen our brand presence worldwide. This role is central to our growth and requires someone who can balance performance-driven results with long-term brand building. You will be managing a team of at least 3 members full time. - Performance Marketing: Manage and optimize multi-channel campaigns across Meta, Google, TikTok, and emerging platforms to maximize ROI. - Brand Growth: Develop and execute strategies to increase brand awareness, community engagement, and brand search volume. - Data-Driven Optimization: Track, analyze, and report on performance using tools like GA4, Shopify analytics, and attribution platforms. - Creative Strategy: Collaborate with our content team to develop hooks, creatives, and messaging that resonate with our vanlife community. - Customer Journey: Drive improvements across funnels, from awareness to retention, ensuring a seamless and engaging customer experience. - Budget Ownership: Plan and allocate marketing budgets to maximize efficiency and meet performance targets. - Team Collaboration: Work with operations, product development, and leadership to align marketing with launches, inventory, and business priorities. Qualifications - 4+ years of experience as a marketing manager with a focus on e-commerce DTC. - Experience in Shopify. - Experience in managing a team of minimum 3 people. - Experience working with US market. - Proven track record scaling paid media while building brand equity in Google and Meta. - Strong analytical skills with experience managing marketing KPIs. - Creative mindset with a data-driven approach. - Excellent communication and project management skills. - Passion for adventure and the outdoors is a big bonus. Requirements - Revenue Growth – contribution to topline sales across all channels. - Blended ROAS (Return on Ad Spend) – efficiency across marketing spend. - MER (Marketing Efficiency Ratio) – overall marketing efficiency relative to sales. - Brand Search Volume – uplift in branded search traffic and recognition. Benefits - Competitive salary + salary package including: - HMO (PHP200K Limit). - 13th month salary. - Annual leave. - Sick leave. - Biannual bonus. - Opportunity to join a fast-scaling brand in growth mode. - Creative freedom and ownership of marketing strategy. - A passionate, global team that values innovation.

• Manage and optimize multi-channel campaigns across Meta, Google, TikTok, and emerging platforms to maximize ROI. • Develop and execute strategies to increase brand awareness, community engagement, and brand search volume. • Track, analyze, and report on performance using tools like GA4, Shopify analytics, and attribution platforms. • Collaborate with our content team to develop hooks, creatives, and messaging that resonate with our vanlife community. • Drive improvements across funnels, from awareness to retention, ensuring a seamless and engaging customer experience. • Plan and allocate marketing budgets to maximize efficiency and meet performance targets. • Work with operations, product development, and leadership to align marketing with launches, inventory, and business priorities.

• Proactively contribute ideas and develop concepts for product videos, brand videos, cross-brand collaborations, and short-form social content • Prepare scripts/video copy, moodboards, storyboards, shot lists, and filming schedules • Coordinate with marketing and product teams to ensure creative alignment • Edit long-form and short-form videos for YouTube, Facebook, Instagram, TikTok, Pinterest, and Lemonade • Produce ad creatives for performance marketing campaigns • Apply motion elements (text, transitions, effects) • Create and edit product images for Amazon and Shopify listings • Design web banners for the Shopify storefront • Produce visuals for email marketing campaigns • Create static ad creatives for performance marketing