• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus). • Manage full-funnel performance with weekly KPI reporting. • Define and execute strategies that increase brand awareness, community engagement, and brand search volume. • Champion our brand voice within the vanlife and adventure community. • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results. • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. • Improve conversion funnels from acquisition to retention. • Partner with CX and product to elevate the on-site shopping experience. • Manage and allocate marketing budgets for maximum efficiency and return. • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

**Key Responsibilities****Performance Marketing** - Lead and optimize paid campaigns across **Meta, Google, TikTok**, and other emerging platforms - Scale profitable acquisition and retargeting funnels (US & AU focus). - Manage full-funnel performance with weekly KPI reporting. **Brand & Growth Strategy** - Define and execute strategies that increase **brand awareness, community engagement, and brand search volume**. - Champion our brand voice within the vanlife and adventure community. **Data & Analytics** - Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. - Use **GA4, Shopify Analytics**, and attribution tools to inform decisions and forecast results. **Creative Direction** - Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. **Customer Journey Optimization** - Improve conversion funnels from acquisition to retention. - Partner with CX and product to elevate the on-site shopping experience. **Budget Ownership** - Manage and allocate marketing budgets for maximum efficiency and return. **Cross-Functional Collaboration** - Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities. **Success Metrics (KPIs)**You will be measured on: - **Revenue Growth** — contribution to topline sales across all channels - **Blended ROAS** — efficiency of overall paid media performance - **MER (Marketing Efficiency Ratio)** — total marketing spend vs total revenue - **Brand Search Volume** — growth in branded, non-branded, and category-level search demand

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus). • Manage full-funnel performance with weekly KPI reporting. • Define and execute strategies that increase brand awareness, community engagement, and brand search volume. • Champion our brand voice within the vanlife and adventure community. • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results. • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. • Improve conversion funnels from acquisition to retention. • Partner with CX and product to elevate the on-site shopping experience. • Manage and allocate marketing budgets for maximum efficiency and return. • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus) • Manage full-funnel performance with weekly KPI reporting • Define and execute strategies that increase brand awareness, community engagement, and brand search volume • Champion our brand voice within the vanlife and adventure community • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle • Improve conversion funnels from acquisition to retention • Partner with CX and product to elevate the on-site shopping experience • Manage and allocate marketing budgets for maximum efficiency and return • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities