• Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals. • Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey. • Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights. • Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences. • Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives. • Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows. • Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session. • Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders. • Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact. • Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies. • Conduct competitor benchmarking and stay current on CRO, UX, personalization, and digital commerce best practices.

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus). • Manage full-funnel performance with weekly KPI reporting. • Define and execute strategies that increase brand awareness, community engagement, and brand search volume. • Champion our brand voice within the vanlife and adventure community. • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results. • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. • Improve conversion funnels from acquisition to retention. • Partner with CX and product to elevate the on-site shopping experience. • Manage and allocate marketing budgets for maximum efficiency and return. • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

**Key Responsibilities****Performance Marketing** - Lead and optimize paid campaigns across **Meta, Google, TikTok**, and other emerging platforms - Scale profitable acquisition and retargeting funnels (US & AU focus). - Manage full-funnel performance with weekly KPI reporting. **Brand & Growth Strategy** - Define and execute strategies that increase **brand awareness, community engagement, and brand search volume**. - Champion our brand voice within the vanlife and adventure community. **Data & Analytics** - Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. - Use **GA4, Shopify Analytics**, and attribution tools to inform decisions and forecast results. **Creative Direction** - Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. **Customer Journey Optimization** - Improve conversion funnels from acquisition to retention. - Partner with CX and product to elevate the on-site shopping experience. **Budget Ownership** - Manage and allocate marketing budgets for maximum efficiency and return. **Cross-Functional Collaboration** - Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities. **Success Metrics (KPIs)**You will be measured on: - **Revenue Growth** — contribution to topline sales across all channels - **Blended ROAS** — efficiency of overall paid media performance - **MER (Marketing Efficiency Ratio)** — total marketing spend vs total revenue - **Brand Search Volume** — growth in branded, non-branded, and category-level search demand

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms • Scale profitable acquisition and retargeting funnels (US & AU focus). • Manage full-funnel performance with weekly KPI reporting. • Define and execute strategies that increase brand awareness, community engagement, and brand search volume. • Champion our brand voice within the vanlife and adventure community. • Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. • Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results. • Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. • Improve conversion funnels from acquisition to retention. • Partner with CX and product to elevate the on-site shopping experience. • Manage and allocate marketing budgets for maximum efficiency and return. • Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.