• Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative. • Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops. • Build a team culture that values speed, clarity, creativity, ownership, and high standards. • Manage and mentor a team across multiple workstreams while remaining close enough to the work to improve it directly. • Build and grow the marketing team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution. • Create the operating structure required for fast execution, clear decision-making, strong cross-functional alignment, and measurable outcomes. • Own the editorial standard for the company. • Shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market. • Know how to translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders. • Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels. • Define how marketing success is measured across awareness, narrative adoption, developer engagement, partner amplification, enterprise pipeline, web traffic, launch performance, and ecosystem growth.

• Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio. • Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs. • Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions. • Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging. • Support product launches, campaign rollouts, and growth initiatives across the portfolio. • Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/event channels. • Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives. • Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions. • Monitor and improve conversion metrics across the full marketing funnel, from awareness and engagement through trials, purchases, leads, opportunities, and revenue. • Develop programs that help users understand product value quickly and move from trial to adoption, purchase, expansion, or sales engagement. • Support strategies to grow new users, increase product adoption, and drive revenue from online and self-service channels.

• Create compelling content and copy in German and English: blog posts, white papers, customer case studies, social media posts • Build relationships with technology and business media in the DACH market • Plan, organize and execute local events: trade shows, webinars • Maintain the brand’s social media presence through organic campaigns • Localize global campaigns for the local market

Role Description As an SEM Strategist at Advance Local, you will develop, manage, and analyze custom SEM strategies for high-tier clients. Your responsibilities include: - Creating, managing, and analyzing custom SEM strategies for our highest-level clients - Supporting both the pre-sales analysis and the ongoing fulfillment of our SEM program - Assisting peers in their understanding of strategy analysis and development - Achieving established KPIs - Providing full, hands-on campaign strategy and execution in collaboration with sales and account management colleagues - Monitoring campaign delivery and pacing by proactively ensuring campaigns are performing to set standards and benchmarks - Providing post-sale campaign reporting and recommendations, with support of sales strategy as needed Qualifications - Bachelor’s degree or the equivalent combination of education and experience - Minimum three years’ experience in SEM strategy building (Agency environment preferred) - Track record in building SEM strategies for a variety of business types - Demonstrated expertise of ad operations processes - Client-facing experience with the skill to explain complex topics in simple language - Ability to manage multiple projects simultaneously while working within deadlines - A desire to continually learn and apply their knowledge Requirements - Passion about SEM and client success - Ability to explain complex concepts in a clear, accessible way Benefits - Compensation includes a base salary range of $50,000 to $60,000 per year - Additional incentives bring total potential compensation to $55,000 to $66,000