• Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio. • Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs. • Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions. • Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging. • Support product launches, campaign rollouts, and growth initiatives across the portfolio. • Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/event channels. • Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives. • Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions. • Monitor and improve conversion metrics across the full marketing funnel, from awareness and engagement through trials, purchases, leads, opportunities, and revenue. • Develop programs that help users understand product value quickly and move from trial to adoption, purchase, expansion, or sales engagement. • Support strategies to grow new users, increase product adoption, and drive revenue from online and self-service channels.

• Create compelling content and copy in German and English: blog posts, white papers, customer case studies, social media posts • Build relationships with technology and business media in the DACH market • Plan, organize and execute local events: trade shows, webinars • Maintain the brand’s social media presence through organic campaigns • Localize global campaigns for the local market

Role Description As an SEM Strategist at Advance Local, you will develop, manage, and analyze custom SEM strategies for high-tier clients. Your responsibilities include: - Creating, managing, and analyzing custom SEM strategies for our highest-level clients - Supporting both the pre-sales analysis and the ongoing fulfillment of our SEM program - Assisting peers in their understanding of strategy analysis and development - Achieving established KPIs - Providing full, hands-on campaign strategy and execution in collaboration with sales and account management colleagues - Monitoring campaign delivery and pacing by proactively ensuring campaigns are performing to set standards and benchmarks - Providing post-sale campaign reporting and recommendations, with support of sales strategy as needed Qualifications - Bachelor’s degree or the equivalent combination of education and experience - Minimum three years’ experience in SEM strategy building (Agency environment preferred) - Track record in building SEM strategies for a variety of business types - Demonstrated expertise of ad operations processes - Client-facing experience with the skill to explain complex topics in simple language - Ability to manage multiple projects simultaneously while working within deadlines - A desire to continually learn and apply their knowledge Requirements - Passion about SEM and client success - Ability to explain complex concepts in a clear, accessible way Benefits - Compensation includes a base salary range of $50,000 to $60,000 per year - Additional incentives bring total potential compensation to $55,000 to $66,000

• Support the weekly Personalization Pod sprint cycle - coordinating asset delivery, QA, and go-live checklists. • Conduct thorough quality assurance on campaign setups. • Compile, organize, and maintain SKU-level data, product recommendation inputs, and campaign content files. • Monitor in-flight campaign performance and surface anomalies to the team. • Support post-campaign data pulls and help assemble performance readout summaries. • Support day-to-day operations for the Rewards program. • Act as the marketing point-of-contact for customer service escalations. • Help coordinate deliverables across various teams. • Maintain Rewards program documentation. • Assist with QA and user acceptance testing for new Rewards features. • Manage data preparation and file workflows. • Maintain shared project trackers, sprint boards, and stakeholder status updates. • Partner with the Marketing Analyst to retrieve customer segmentation data. • Review marketing materials to ensure quality and consistency with brand standards. • Proactively identify process gaps or workflow bottlenecks. • Work cross-functionally with internal departments.