Build the future of communications.
Principal, Marketing Architecture & Strategy
Location
California + 5 moreAll locations: California | Connecticut | New Jersey | New York | Pennsylvania | Washington
Posted
15 days ago
Salary
$141.5K - $176.9K / year
Seniority
Lead
Job Description
Principal, Marketing Architecture & Strategy
Twilio
• Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices. • Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement. • Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement. • Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities. • Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools. • Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management. • Serve as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadership.
Job Requirements
- 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.
- Strong grasp of modern marketing approaches, including PLG & ABM frameworks.
- Systems thinker who can form a hypothesis, test it with real users, and iterate quickly.
- Ability to use data to justify prioritization decisions and measure the success of pilot programs.
- Elite communication and storytelling; ability to distill high-volume information into executive-level summaries.
- Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes.
- Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps.
- Deep interest in marketing, AI, productivity, and the future of work.
- Comfortable operating in ambiguous and fast-paced environments.
Benefits
- Competitive pay
- Generous time off
- Ample parental leave
- Wellness leave
- Healthcare
- Retirement savings program
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