Geneo

• Lead the development of B2C marketing campaigns that build awareness, consideration, and demand for Glo2Facial among consumers. • Develop educational and inspirational content that drives consumers to actively seek out Glo2Facial treatments and partner providers. • Support patient acquisition and retention initiatives through email, SMS, paid media, landing pages, and digital campaigns. • Create compelling consumer messaging that communicates treatment benefits, outcomes, differentiation, and brand positioning. • Partner with Social Media to align paid, organic, influencer, and promotional initiatives to maximize brand visibility and engagement. • Support consumer-focused promotions, seasonal campaigns, treatment awareness initiatives, and product launches. • Analyze consumer behavior, campaign performance, and engagement metrics to optimize messaging, targeting, and conversion. • Help shape the customer journey from awareness through consideration, appointment booking, treatment experience, and loyalty. • Write and edit compelling copy across email, SMS, websites, digital advertising, landing pages, and campaign assets while maintaining Geneo's brand voice and clinical credibility. • Develop high-performing copy for paid media channels including Google, Meta, Pinterest, YouTube, and emerging digital platforms. • Create content that supports both consumer education and provider engagement. • Apply AEO and GEO best practices to improve visibility across search engines, AI-powered search experiences, and generative answer platforms. • Maintain strong editorial standards across all marketing materials, ensuring consistency, accuracy, and brand alignment. • Support provider-facing marketing initiatives, sales enablement materials, promotional campaigns, and practice growth programs. • Develop collateral, email campaigns, and communications that help providers successfully market Glo2Facial within their businesses. • Partner with Sales to support lead generation efforts, nurture programs, and provider communications. • Assist with trade marketing initiatives, educational campaigns, and industry event communications. • Own and manage HubSpot workflows, automation, segmentation, and nurture campaigns across both B2C and B2B audiences. • Build and execute email and SMS campaigns that drive engagement, retention, and conversion. • Support lead management, MQL tracking, and sales alignment initiatives. • Build reporting dashboards and analyze campaign, funnel, and customer performance metrics. • Translate marketing data into actionable insights that improve campaign performance and customer engagement. • Support development of campaign messaging, brand narratives, and outward-facing communications. • Write and maintain website content that reflects current campaigns, products, and brand initiatives. • Develop internal communications including product launches, campaign updates, and organizational announcements. • Support event, activation, and experiential marketing communications. • Maintain press materials, fact sheets, brand resources, and marketing assets. • Monitor industry trends, consumer behavior, competitive activity, and cultural moments to identify opportunities for growth and innovation.

• Leads the strategy and execution of Geneo LLC’s full funnel marketing engine • Oversees brand storytelling, organic and paid growth, earned media, and revenue-driving digital programs • Creates cross channel cohesion and directs a hybrid team of in-house talent and external specialists • Builds and leads the annual integrated marketing plan across brand, growth, content, social, PR, influencer, and paid media • Owns development and governance of Geneo’s brand narrative, positioning, voice, and messaging architecture • Directs quarterly content pillars that serve both providers and consumers • Guides content direction across web, email, sales collateral, campaigns, and national events • Manages PR partner and press strategy, ensuring industry coverage • Oversees paid search, paid social, programmatic, and performance campaigns • Builds dashboards and reporting for Leadership to assess performance across the funnel • Partners with Product and Operations to ensure smooth customer experience and inventory planning.

• Join the Geneo team as an Area Sales Representative • Manage inbound marketing-qualified leads (MQLs), trade show leads, and digital inquiries • Conduct discovery calls to qualify opportunities, assess customer fit, and identify business needs • Close business remotely, including capital and consumable sales • Conduct virtual product demos and trainings to support customer onboarding • Maintain accurate activity and conversion tracking in CRM (Salesforce or equivalent) • Align with regional sales goals across the West Coast territories • Partner with Area Sales Managers (ASMs) to drive joint success • Support field teams with virtual follow-up and appointment setting • Nurture relationships with prospective and existing customers

• Support Salesforce end users by troubleshooting issues and resolving day-to-day questions. • Act as an advocate for Sales stakeholders, capturing feedback and translating it into system improvements. • Develop and maintain clear, user-friendly documentation and training materials. • Deliver training sessions and enablement resources to drive Salesforce adoption and confidence. • Support change management initiatives tied to new features, enhancements, and process updates. • Document, enforce, and maintain Salesforce data governance policies. • Ensure data quality, accuracy, and consistency across accounts, contacts, opportunities, and territories. • Perform regular data audits and validations to maintain reporting and forecasting integrity. • Maintain territory structures, account ownership rules, and customer alignment. • Collect, analyze, and interpret sales data to identify trends, patterns, and performance insights. • Develop and maintain Salesforce dashboards and reports to provide real-time visibility for Sales and leadership. • Partner with Sales leadership, Product Managers, and stakeholders to analyze business needs and define requirements. • Translate business needs into functional Salesforce solutions using standard Salesforce capabilities. • Promote operational excellence through standardized processes, best practice sharing, and governance. • Own and manage the Salesforce enhancement backlog, partnering with stakeholders to prioritize initiatives.