Role Description This role is responsible for executing integrated marketing communication strategies and plans to corporate accounts at the regional market level. Supports stakeholders to drive growth and influence and implement the communication strategy. - Develops and executes marketing strategies and account management for regional markets. - This role will support up to 500 employer accounts having less than 5,000 employees. - Responsible for supporting, developing, and executing campaign marketing; pulling or requesting mail files, submitting jobs into production, and completing all other collateral print requests. - Supports day to day execution of Local Market program and operates as the Execution point of contact. - Customizes and executes marketing content including the translation and cobranding of all materials including direct mail pieces, emails, disclosures and additional supplemental materials. - Collaborates with client representatives to ensure content is edited for specific audiences. - Recommends and delivers account customization request to meet deadlines and budgets. - Monitors and tracks all communication tactics in CRM systems including entering planned and approved mail for the year, adding executed mail dates, updating notes on accounts, and ensuring integrity of all other account related data. - Review campaign performance and make recommendations based on success of current communication tactics. Qualifications - CRM / Salesforce - Entry Level (1-3 Years) - Microsoft Office Suite - Entry Level (1-3 Years) - Adobe - Entry Level (1-3 Years) Benefits - A competitive salary and performance-based bonuses. - Comprehensive benefits package. - Flexible work arrangements (remote and/or office-based). - Dynamic and inclusive work culture within a globally renowned group. - Private Health Insurance. - Paid Time Off. - Training & Development opportunities in partnership with renowned companies.

• Leads the strategy and execution of Geneo LLC’s full funnel marketing engine • Oversees brand storytelling, organic and paid growth, earned media, and revenue-driving digital programs • Creates cross channel cohesion and directs a hybrid team of in-house talent and external specialists • Builds and leads the annual integrated marketing plan across brand, growth, content, social, PR, influencer, and paid media • Owns development and governance of Geneo’s brand narrative, positioning, voice, and messaging architecture • Directs quarterly content pillars that serve both providers and consumers • Guides content direction across web, email, sales collateral, campaigns, and national events • Manages PR partner and press strategy, ensuring industry coverage • Oversees paid search, paid social, programmatic, and performance campaigns • Builds dashboards and reporting for Leadership to assess performance across the funnel • Partners with Product and Operations to ensure smooth customer experience and inventory planning.

• Own the strategy and execution of marketing programs for customer adoption and retention • Partner with teams to segment customers and identify expansion opportunities • Develop messaging and content tailored to customer personas • Design and execute multi-channel campaigns for product expansion • Lead customer advocacy programs and activate customer references

• Support development and execution of marketing campaigns and GTM initiatives. • Assist in creating messaging, positioning, and marketing content aligned to business objectives. • Conduct research on market trends, customer needs, and competitive landscapes. • Coordinate multi-channel campaign execution across digital marketing, events, and content initiatives to drive new leads, opportunities and pipeline contribution. • Collaborate with Communications, Creative, and business units to ensure alignment to industry priorities, messaging, and campaign execution. • Support the creation of marketing collateral and sales enablement materials. • Track campaign performance metrics and assist with reporting and analysis. • Maintain marketing documentation, project plans, and campaign assets. • Participate in events, webinars, and marketing programs as needed. • Support continuous improvement initiatives within the marketing function. • Support marketing initiatives aligned to Public Sector and Defense priorities, customer missions, and federal acquisition cycles.