• Leads the strategy and execution of Geneo LLC’s full funnel marketing engine • Oversees brand storytelling, organic and paid growth, earned media, and revenue-driving digital programs • Creates cross channel cohesion and directs a hybrid team of in-house talent and external specialists • Builds and leads the annual integrated marketing plan across brand, growth, content, social, PR, influencer, and paid media • Owns development and governance of Geneo’s brand narrative, positioning, voice, and messaging architecture • Directs quarterly content pillars that serve both providers and consumers • Guides content direction across web, email, sales collateral, campaigns, and national events • Manages PR partner and press strategy, ensuring industry coverage • Oversees paid search, paid social, programmatic, and performance campaigns • Builds dashboards and reporting for Leadership to assess performance across the funnel • Partners with Product and Operations to ensure smooth customer experience and inventory planning.

• Own the strategy and execution of marketing programs for customer adoption and retention • Partner with teams to segment customers and identify expansion opportunities • Develop messaging and content tailored to customer personas • Design and execute multi-channel campaigns for product expansion • Lead customer advocacy programs and activate customer references

• Support development and execution of marketing campaigns and GTM initiatives. • Assist in creating messaging, positioning, and marketing content aligned to business objectives. • Conduct research on market trends, customer needs, and competitive landscapes. • Coordinate multi-channel campaign execution across digital marketing, events, and content initiatives to drive new leads, opportunities and pipeline contribution. • Collaborate with Communications, Creative, and business units to ensure alignment to industry priorities, messaging, and campaign execution. • Support the creation of marketing collateral and sales enablement materials. • Track campaign performance metrics and assist with reporting and analysis. • Maintain marketing documentation, project plans, and campaign assets. • Participate in events, webinars, and marketing programs as needed. • Support continuous improvement initiatives within the marketing function. • Support marketing initiatives aligned to Public Sector and Defense priorities, customer missions, and federal acquisition cycles.

• Own design for the Quince direct mail program end to end, setting the visual direction and ensuring consistency across all campaigns • Design print marketing assets, including mailers, catalogs, inserts, and other formats, aligned with brand standards and customer acquisition and retention goals • Translate marketing objectives, audience insights, and testing strategies into compelling visual layouts • Maintain a strong sense of typography, composition, and hierarchy to create clear, engaging, and elevated designs • Ensure all creative reflects a premium, considered aesthetic • Partner with the Marketing lead to track performance and ensure mail pieces hit targets, using results to inform and iterate on design decisions • Own the full production design process for direct mail, from initial layouts to print-ready files to print proofing • Prepare and deliver precise, production-ready artwork including bleeds, trims, color profiles, and print specifications • Partner with print vendors to ensure technical accuracy, feasibility, and quality across all formats • Review proofs (digital and physical) and manage revisions to ensure final output meets brand and production standards • Maintain strict attention to detail across all files to minimize errors and reprints • Support rapid A/B testing cycles by producing multiple creative variations efficiently • Collaborate with growth and marketing team to implement test learnings into new creative iterations • Balance speed with quality, ensuring that performance-driven outputs still meet a high bar for design and brand expression • Track and organize variations to ensure clarity across testing cycles • Develop and maintain scalable templates and systems for direct mail production • Standardize file setup, specs, and workflows to improve efficiency and reduce turnaround time • Identify opportunities to streamline production processes while maintaining quality • Ensure version control and organization across all creative assets • Partner closely with Growth and Marketing teams to align on testing strategy, performance goals, and timelines • Collaborate with external print vendors and internal stakeholders to meet deadlines and production requirements • Communicate clearly and proactively on timelines, constraints, and deliverables, with a strong sense of urgency and responsiveness to keep work moving forward • Maintain fast turnaround on feedback and requests, ensuring stakeholders are unblocked and decisions are made efficiently • Maintain a consistently high standard of design quality across all direct mail outputs • Ensure alignment with brand guidelines while pushing for thoughtful, elevated execution • Conduct quality checks on all final files and printed materials • Continuously refine creative based on performance data