• Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices. • Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement. • Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement. • Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities. • Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools. • Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management. • Serve as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadership.

• KPI responsibility for the operations team (up to 10 employees) • Conducting recruitment and feedback meetings with employees • Close collaboration with and reporting to senior management • Contributing to process optimizations and product development

Role Description This role is responsible for executing integrated marketing communication strategies and plans to corporate accounts at the regional market level. Supports stakeholders to drive growth and influence and implement the communication strategy. - Develops and executes marketing strategies and account management for regional markets. - This role will support up to 500 employer accounts having less than 5,000 employees. - Responsible for supporting, developing, and executing campaign marketing; pulling or requesting mail files, submitting jobs into production, and completing all other collateral print requests. - Supports day to day execution of Local Market program and operates as the Execution point of contact. - Customizes and executes marketing content including the translation and cobranding of all materials including direct mail pieces, emails, disclosures and additional supplemental materials. - Collaborates with client representatives to ensure content is edited for specific audiences. - Recommends and delivers account customization request to meet deadlines and budgets. - Monitors and tracks all communication tactics in CRM systems including entering planned and approved mail for the year, adding executed mail dates, updating notes on accounts, and ensuring integrity of all other account related data. - Review campaign performance and make recommendations based on success of current communication tactics. Qualifications - CRM / Salesforce - Entry Level (1-3 Years) - Microsoft Office Suite - Entry Level (1-3 Years) - Adobe - Entry Level (1-3 Years) Benefits - A competitive salary and performance-based bonuses. - Comprehensive benefits package. - Flexible work arrangements (remote and/or office-based). - Dynamic and inclusive work culture within a globally renowned group. - Private Health Insurance. - Paid Time Off. - Training & Development opportunities in partnership with renowned companies.

• Leads the strategy and execution of Geneo LLC’s full funnel marketing engine • Oversees brand storytelling, organic and paid growth, earned media, and revenue-driving digital programs • Creates cross channel cohesion and directs a hybrid team of in-house talent and external specialists • Builds and leads the annual integrated marketing plan across brand, growth, content, social, PR, influencer, and paid media • Owns development and governance of Geneo’s brand narrative, positioning, voice, and messaging architecture • Directs quarterly content pillars that serve both providers and consumers • Guides content direction across web, email, sales collateral, campaigns, and national events • Manages PR partner and press strategy, ensuring industry coverage • Oversees paid search, paid social, programmatic, and performance campaigns • Builds dashboards and reporting for Leadership to assess performance across the funnel • Partners with Product and Operations to ensure smooth customer experience and inventory planning.