• Own the go-to-market (GTM) strategy for Addi’s consumer lending products, translating product features into compelling customer narratives that drive adoption, engagement, and market leadership while serving as the crucial bridge between Product, Marketing, and Sales to ensure seamless product launches and sustained growth in Colombian market. • Product taxonomy, naming, and positioning frameworks defined. Build the canonical taxonomy for Addi's consumer product portfolio (consumer credit lines like Cupo / Intro / Grande; CF; Marketplace programs). Establish naming standards, category hierarchy, and positioning frameworks per product. • Cross-BU launch playbook codified and adopted. A single playbook used for every launch (credit policies, programs, product features, CF expansion). Reduces time-to-launch and ensures consistent messaging across our products portfolio. • CF launch narrative co-owned. Own the consumer-facing positioning and messaging for CF. The Bank Growth Manager owns launch sequencing and the launch outcome; PMM partners on the narrative and post-launch retention messaging. • Web messaging and positioning layer owned. Own the messaging and positioning layer of Addi's website so pages support each BU's positioning and stay coherent with brand and product story across Marketplace, BNPL, and CF. Production and ongoing updates route through Studio and Mkt Ops. Full web ownership is a separate role. • Cross-sell narrative defined and live. Clear, tested story for how Addi customers move across BNPL, CF, and Marketplace. Each BU's has a playbook for cross-sell messaging into and out of their product.

Role Description As Senior Product Marketing Manager for Search at Bloomreach, you will own go-to-market strategy and execution for our Search product. This is a high-impact role covering positioning, messaging, launch planning, customer communications, and sales awareness for our entire search and product discovery suite. If you are a product marketer who thrives in complex, fast-moving environments, can translate technical capability into compelling commercial narrative, and wants to own something end-to-end — this role is for you. Key Responsibilities - Own Search Go-to-Market - Be the dedicated Product Marketing Manager for our search and product discovery offerings. - Drive positioning, messaging, and launch planning for Search-related features end-to-end. - Build, maintain and optimize the Search GTM narrative, including decks, one-pagers, and talk tracks. - Define success metrics upfront and deliver post-launch learnings to the broader team. - Own win-loss and insights for Search. - Lead responses to Analyst enquiries and reports for Search alongside Analyst Relations teams. - Connect Search to the Broader Platform Story - Translate how Search connects to Bloomreach's wider platform so the field can sell the whole story, not just the product. - Build clear, field-usable narratives connecting Search to conversational agents and Loomi Connect. - Support Bloomreach's broader agentic and AI narrative as it intersects with search and discovery. - Sales Enablement and Field Readiness - Build and maintain the core materials that help sales and internal teams talk about Search credibly and compellingly. - Produce field-ready assets: talk tracks, discovery guides, one-pagers, objection handling, and technical integration briefs. - Collaborate with the Enablement team to develop training content and monitor what is landing in the field. - Keep Search materials current, versioned, and actively used. - Cross-Functional Partnership - Work alongside — not independently of — the technical PMM, product, sales, and CS. - Partner closely with technical PMM on platform launches. - Partner closely with Product leaders on upcoming feature launches, setting launch priorities and managing launch timelines. Qualifications - 4+ years of experience in Product Marketing or a closely related field, ideally at a SaaS or ecommerce technology company. - Experience in Search, ecommerce, or AI product marketing strongly preferred. - Comfortable with technical products and technical stakeholders — you do not need to be an engineer, but you can read documentation, hold your own with a product team, and know when to ask for validation. - Strong writing skills: you can make complex capability accessible without losing precision. Clarity is your superpower. - Proven ability to operate independently in a fast-moving, ambiguous environment with multiple competing priorities. - Able to handle cross-functional complexity and stakeholder dynamics without needing a lot of hand-holding. - Bachelor's degree or equivalent experience in marketing, business, computer science, or a related field. Requirements The base salary range for this position is $110,000-$140,000. The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above. Benefits - Health care including medical, dental, and vision insurance. - 401k plan with employer contribution. - Culture of freedom and trust with flexible working hours. - Virtual-first work environment with several Bloomreach Hubs available across three continents. - Company events to experience the global spirit of the company. - Paid volunteering activities — every Bloomreacher can take 5 paid days off to volunteer. - Employee Assistance Program with counselors for non-work-related challenges. - Subscription to Calm - sleep and meditation app. - ‘DisConnect’ days for additional time off each quarter. - Extended parental leave up to 26 calendar weeks for Primary Caregivers. - Restricted Stock Units or Stock Options based on role, seniority, and location. - Participation in the company's performance bonus. - Employee referral bonus of up to $3,000. - Celebration of work anniversaries — Bloomversaries!

Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone-freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow- helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description What you get to do in this role: - Drive programs and operations across the Platform Product Marketing Team to align with cross-functional teams - Manage the cross-functional go-to-market readiness initiative for the platform marketing team including content development, team alignment, and customer content - Lead a bi-annual, company-wide product launch program for the platform team - Manage strategic, analyst, and industry events - Partner with the Platform Enablement and Success team to drive programs for sales enablement, product launch, and other platform initiatives - Help Campaign Directors and other corporate marketing Program Managers to coordinate various marketing programs and activities Qualifications To be successful in this role you have: - Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry. - 6-8 years of program management/operations experience - Experience running large-scale programs and operations - Outstanding interpersonal skills, relationship builder - Experience with go-to-market and product launch - Experience with digital content and campaigns - Strong experience designing, developing and implementing insight-driven, content-led marketing campaigns working with the business and marketing leadership - Experience in the platform-as-a-service space a plus - 10-15% travel JV19 For positions in this location, we offer a base pay of $192,400 - $336,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Your role at DynatraceDynatrace is looking for an experienced Principal Product Marketing Manager to own the go-to-market strategy for our AI Observability solutions. You’ll define the messaging, positioning, and content that establishes Dynatrace as the leader in this fast-moving market — and helps organizations confidently deploy, manage, and extract value from AI-powered applications. This role works across product management, sales, and marketing to drive awareness, pipeline, and wins. Responsibilities - Define compelling messaging, positioning and value propositions that clearly differentiates Dynatrace AI Observability from competitors and resonates with technical and executive buyers, and influences category perception - Develop high-quality content and messaging. Own the messaging strategy for AI Observability and steward the canonical messaging that web, demand, content, AR, and sales teams reuse consistently across mediums to communicate business value and drive demand - Lead product launches and go-to-market activities — including target segments, use cases, and sales plays — in close partnership with product management, sales, and marketing - Build and maintain sales enablement materials including decks, battle cards, and training programs, drive sales adoption and effectiveness of those assets, and help sellers win competitive deals - Conduct market research and competitive analysis to inform positioning and GTM decisions, and serve as the subject-matter expert in this area to support the competitive team - Build structured feedback loops with customers, field teams, and analysts to validate narratives and surface emerging needs - Collaborate with analyst relations to secure positive coverage and reinforce Dynatrace’s leadership position in relevant reports - Present at industry events, webinars, and customer meetings as a subject matter expert - Lead the way internally on leveraging AI agents to scale AI Observability messaging and influence, serving as an internal thought leader on how marketing can harness AI - Track high-level KPIs — including content consumption, sales play effectiveness, and narrative clarity and effectiveness — to measure marketing impact and inform decisions What will help you succeedMinimum requirements - Bachelor’s degree in marketing, business, software engineering, or related field - 8+ years in product marketing or product management in B2B enterprise software - Based in Boston or California - Direct experience marketing or delivering AI solutions Preferred requirements - 10+ years in product marketing or product management in B2B enterprise software - MBA - Willingness to travel and collaborate across global offices - Experience marketing complex, technical B2B products - Strong executive presence and communication skills - Direct customer-facing experience presenting product value to enterprise audiences Why you will love being a Dynatracer - A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly. - Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research. - A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries. - An environment that fosters innovation, enables creative collaboration, and allows you to grow. - A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals. - A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all - A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team. Compensation and RewardsThe targeted base pay range for this role is $175K to $215K. When determining your salary, we consider your skills, experience, education, work location and internal equity. Equal Employment OpportunityAll your information will be kept confidential according to EEO guidelines. We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact careers@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law. To be considered for this position, please upload your resume/CV.