Addi

• Keep Addi’s core financial data accurate, reconciled, and audit-ready • Maintain daily reconciliation rate across core subledgers • Deliver flawless data support for month-end close • Achieve complete UAT coverage and sign-off for finance-impacting system changes • Ensure maximum uptime on automated reconciliation workflows • Operationalize AI-assisted finance processes • Maintain an actively prioritized testing backlog for all SaaS integrations

• Close the Opt-In Quality Gap: Improve the self-serve Opt-in channel's short-term product publishing rate by diagnosing funnel drop-offs and shipping intuitive UX interventions, effectively closing the activation performance gap with the assisted Sales channel. • Drive Autonomous Self-Serve Onboarding: Increase the share of merchants who successfully complete store configuration, product publishing, and their first transaction without direct human intervention from Addi teams by building robust automated guidance, localized tooling, and contextual validation flows. • Scale Catalog Depth and Multi-Product Ingestion: Significanty expand the adoption of Bulk Upload tools by redesigning the product data ingestion pipeline and error-handling flows, establishing Addi's first baseline for average products per merchant. • Optimize Commercial Velocity (Time-to-10-Sales): Benchmark and accelerate the "Time-to-10-Sales" metric by deploying automated post-onboarding growth loops, feature placement rules, and seller dashboard telemetry designed to ensure long-term merchant retention. • Reduce Operational Firefighting: Decrease internal engineering and ops support tickets related to integrator failures and product approval bottlenecks through the development of self-healing error notifications and automated product taxonomy validation tools.

• Lead Addi's tax function across Colombia, US, and Cayman Islands • Design and operate a multi-jurisdiction compliance calendar • Own end-to-end annual filings • Take full ownership of all tax-related close inputs • Develop the consolidated ETR model • Deliver real results — filed positions, signed agreements, approved policies • Lead tax's contribution to Addi's Finance AI Champions program

• Lead Addi’s B2B Marketing function as an AI-first operating system, driving merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end. • Deploy a Tiered PAC Framework: Design and operationalize a three-tier PAC model (Premium, Standard, Base) by Q3, driving measurable merchant growth and increased participation across strategic accounts. • Launch Merchant Performance Media: Build the paid media function from scratch, launching the first wave of co-campaigns in Q3 and shipping a centralized playbook with merchant-facing ROI reporting by Q4. • Stand up the Merchant Lifecycle CRM: Architect and launch the merchant onboarding, activation, and retention journeys in Salesforce, deploying the foundational layer by Q3 and full lifecycle orchestration by Q4. • Unify the B2B–Consumer Loop: Integrate quarterly PAC planning with the Consumer CRM team by Q3, establishing an automated "B2B Deal → Targeted CRM Amplification → Unified Attribution" feedback loop. • Strengthen Marketing-Sales Alignment: Establish a formal marketing-to-sales handoff with the commercial team by Q4, increasing collaboration, pipeline visibility, and engagement across priority accounts. • Build an AI-First Operating System: Deploy production-ready AI agents to support key marketing workflows, including account research, content creation, and CRM journey quality assurance.

• Take e2e ownership of recruiting for critical business positions, consistently delivering exceptional talent ensuring successfully close complex and senior-level requisitions • Achieve and maintain an average time-to-fill of 45 days or less for all your assigned requisitions, demonstrating mastery of the entire hiring process from sourcing to closing and ensuring business-critical teams get the talent they need, faster without compromising the quality of hire • Ensure your hired candidates are rated as high quality in their first 6-month review, proving a deep understanding of role requirements and a rigorous assessment process that selects for long-term success and cultural contribution • Establish yourself as a trusted talent advisor to your primary hiring managers, consistently achieving high satisfaction on internal feedback by providing expert market insights, co-creating effective interview plans, and influencing decisions to ensure the best possible hire is made

• Own the go-to-market (GTM) strategy for Addi’s consumer lending products, translating product features into compelling customer narratives that drive adoption, engagement, and market leadership while serving as the crucial bridge between Product, Marketing, and Sales to ensure seamless product launches and sustained growth in Colombian market. • Product taxonomy, naming, and positioning frameworks defined. Build the canonical taxonomy for Addi's consumer product portfolio (consumer credit lines like Cupo / Intro / Grande; CF; Marketplace programs). Establish naming standards, category hierarchy, and positioning frameworks per product. • Cross-BU launch playbook codified and adopted. A single playbook used for every launch (credit policies, programs, product features, CF expansion). Reduces time-to-launch and ensures consistent messaging across our products portfolio. • CF launch narrative co-owned. Own the consumer-facing positioning and messaging for CF. The Bank Growth Manager owns launch sequencing and the launch outcome; PMM partners on the narrative and post-launch retention messaging. • Web messaging and positioning layer owned. Own the messaging and positioning layer of Addi's website so pages support each BU's positioning and stay coherent with brand and product story across Marketplace, BNPL, and CF. Production and ongoing updates route through Studio and Mkt Ops. Full web ownership is a separate role. • Cross-sell narrative defined and live. Clear, tested story for how Addi customers move across BNPL, CF, and Marketplace. Each BU's has a playbook for cross-sell messaging into and out of their product.

• Extract maximum value from Addi's aggregator partnership ecosystem — turning signed contracts into compounding GMV growth, merchant activation, and EC originations — through end-to-end commercial ownership of each partnership and the operational muscle to scale the function. • Take full ownership of at least 2 active partnerships within the first 60 days — including the commercial relationship, QBR cadence, and escalation management — delivering a documented deepening plan per partner with no loss of momentum on active negotiations. • Execute a merchant activation strategy per partner that drives quarter-over-quarter improvement in the percentage of merchants actively transacting with Addi, measured across 3 dimensions: GMV-weighted penetration, transaction count, and unique customer activation. • Build bottoms-up GMV forecasts by partner and execute acceleration levers (pricing optimization, co-marketing, merchant incentives, vertical expansion) so that partnership-linked GMV grows above Addi's overall GMV growth rate during the period. • Grow the quarter-over-quarter share of EC originations attributable to partnership channels by identifying and removing friction across the awareness → activation → conversion funnel at each integration point. • Establish a structured management cadence (QBRs, joint roadmap, shared scorecard) for every partnership under management, supported by real-time Databricks dashboards that give the internal team full visibility into partner health metrics. • Be consistently recognized by partners and internal stakeholders as the single point of coordination for partnership execution — driving on-time delivery from Product, Engineering, Sales, Finance, and Legal without direct authority.

• Ensure operational continuity and productivity for all Addi employees through flawless and secure technology infrastructure management, acting as the technical pillar that scales the Zero-Trust model while maintaining an exceptional, frictionless user experience. • Maintain a 95% ticket resolution rate within Asana SLAs, reducing average initial response time to under 2 hours for critical incidents. • Ensure 100% of the device fleet (macOS/Windows) complies with hardening policies and MDM standards (Jamf/Intune) within the first 120 days, eliminating unauthorized access gaps. • Achieve a 0% error rate in access and license provisioning/deprovisioning on the employee's first/last day, ensuring data security from entry to exit. • Automate at least 3 recurring manual processes (via Bash, Python, or Google Apps Script) per quarter, returning 20% operational capacity to the Corporate IT team. • Create and update a technical knowledge base (Wiki/Docs) to reduce Level 1 basic ticket inflow by 15% by the second half of the year.

• Own and drive cloud security across Addi's AWS infrastructure, laying the technical foundation for a mature, scalable cloud security program. • Conduct a comprehensive cloud security assessment across all AWS accounts within the first 60 days, producing a prioritized findings inventory and a remediation roadmap, ensuring 100% of critical and high-severity findings are remediated in the SLA. • Design, configure, and operationalize CrowdStrike CNAPP from the ground up, achieving full AWS environment coverage and enabling continuous posture monitoring, misconfiguration detection, and threat detection across cloud workloads. • Assess the current Terraform codebase and define secure IaC standards and best practices, including policy-as-code controls, secrets management, and least privilege enforcement, with ≥80% of new infrastructure deployments following the defined standards. • Own and maintain the cloud security controls required to sustain ISO 27001 certification, ensuring zero critical gaps in cloud-related control domains and delivering the necessary evidence and documentation for ongoing audits. • Establish continuous cloud security monitoring and alerting within CrowdStrike NG-SIEM, ensuring all critical cloud events are correlated and actionable, with defined SLAs for response to cloud-originated alerts.

• Protect Addi’s competitive advantage by building a resilient, zero-trust infrastructure while delivering a frictionless IT experience that empowers every employee to work at peak velocity. • Achieve a 99% resolution rate for all IT requests within established SLAs by optimizing the Asana ticketing workflow, ensuring technical hurdles never impede the company's operational velocity. • Eliminate unauthorized access risks by integrating Zero-Trust principles across 100% of Google Workspace components and deploying a robust SSO/Secure LDAP framework within the first 6 months. • Ensure 100% of corporate devices meet CIS benchmarks and internal hardening standards through the automated enforcement of MDM (Mobile Device Management) and DLP (Data Loss Prevention) policies. • Maintain 100% uptime for critical network integrations and resolve 100% of SIEM security alerts within defined response windows by implementing proactive firmware lifecycle management and real-time monitoring. • Recover at least 20% of the IT team's weekly capacity by identifying recurring manual tasks (e.g., onboarding, access requests) and replacing them with automated scripts or workflow integrations.