• Develop and manage ReversingLabs’ core use case messaging, positioning, and key collateral. • Lead the Product Marketing team, operating as a player-coach who drives strategy while staying close to execution on high-priority initiatives. • Facilitate executive alignment on value proposition and key messaging. • Implement and manage cross-functional processes with other teams supporting new product introduction, solution messaging, sales enablement, campaign development, demand generation, and sales support. • Champion AI tools for product marketing, collaborating cross-functionally to establish processes around governance, use cases, and team use, ensuring AI accelerates productivity without compromising brand voice or factual integrity. • Integrate AI tools into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs, while maintaining rigorous human editorial standards and technical accuracy review. • Manage the marketing product launch process, including acting as an evangelist for new product capabilities. • Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities. • Own day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation. • Develop and curate strong messaging, campaigns, and sales and channel assets, including presentations, videos, demos, solution maps, white papers, and data sheets. • Educate the market about ReversingLabs’ value offerings through multiple assets such as demos, white papers, workshops, presentations, and blogs, driving views of those assets. • Assist with the ReversingLabs customer reference program to engage our customers and to showcase customer success, case studies, and value realization achieved using ReversingLabs. • Work closely with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and ReversingLabs executives. • Establish KPIs and metrics to evaluate the effectiveness of product marketing and continuously analyze data to optimize strategies. • Manage and expand ReversingLabs’ industry analyst program to advance the understanding and inclusion of ReversingLabs’ offerings in their research and reports.

Role Description The Product Marketing Manager will be responsible for developing and executing marketing strategies that promote Biteway Pest Solutions' services and solutions. This role bridges the gap between operations, sales, and marketing to ensure our offerings are effectively positioned, communicated, and differentiated in the marketplace. The ideal candidate combines strategic thinking, market analysis, customer insight, and strong execution skills to drive growth and brand awareness. Key Responsibilities - Develop and implement product marketing strategies that support business growth and customer acquisition objectives. - Conduct market research and competitive analysis to identify industry trends, customer needs, and market opportunities. - Create compelling messaging, positioning, and value propositions for pest control services and related offerings. - Collaborate with sales, operations, and leadership teams to align marketing initiatives with company goals. - Lead the planning and execution of product launches, promotional campaigns, and customer engagement programs. - Develop marketing collateral, digital content, presentations, case studies, and customer-facing materials. - Manage website content, email marketing campaigns, social media initiatives, and digital advertising efforts. - Monitor campaign performance and marketing metrics, providing insights and recommendations for continuous improvement. - Support customer retention efforts through targeted marketing programs and educational content. - Partner with external agencies, vendors, and creative resources as needed to deliver marketing projects. - Maintain consistency across all brand messaging and communication channels. Qualifications - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - 3+ years of experience in product marketing, marketing management, brand marketing, or a related role. - Strong understanding of customer acquisition, market positioning, and marketing strategy. - Experience developing and managing integrated marketing campaigns. - Excellent written, verbal, and presentation communication skills. - Strong analytical skills with the ability to interpret data and make strategic recommendations. - Proficiency with CRM platforms, marketing automation tools, and digital marketing channels. - Ability to manage multiple projects and deadlines in a fast-paced environment. - Experience in home services, pest control, property services, or related industries is a plus. Preferred Skills - Product positioning and go-to-market strategy development. - Content marketing and brand storytelling. - Digital advertising and lead generation. - Customer segmentation and market research. - Campaign performance analysis and reporting. - Cross-functional collaboration and project management. Benefits - Competitive salary and performance-based incentives. - Comprehensive benefits package. - Professional development and career growth opportunities. - Collaborative and supportive work environment. - Opportunity to make a meaningful impact in a growing organization.

Title: Enablement Associate, GTM - (Chicago) Location: Chicago time type Full time job requisition id JR101056 Job Description: At Grubhub, we believe food is more than just a meal: It’s a source of discovery, connection, and pure enjoyment. There’s a time and place for every type of dish, from hidden neighborhood gems to tried-and-true favorites, and we exist to connect people with the food they love in all the ways they like to dig in. We’ve been at it since 2004, but now, as part of Wonder, Grubhub is operating with a renewed sense of momentum and the high-velocity energy of a powerhouse startup. As a leading U.S. ordering and delivery marketplace, we feature over 415,000 merchants in more than 4,000 cities, creating the ultimate food experience by elevating online ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. We are constantly finding new ways to innovate—from integrated grocery delivery with groceries powered by Instacart to exclusive loyalty programs. Join our team, based out of New York City, Chicago and Denver, and help us give our diners the exceptional value they deserve. About The Opportunity Grubhub is looking for a high-energy, proactive, and innovative Enablement Associate to fuel the growth of our Merchant teams. This role is critical to our New Hire Onboarding and Continued Education strategy, ensuring our SMB and Enterprise (ENT) Sales, Onboarding, and Success teams have the knowledge they need to be successful in their roles and are always ahead of the curve. You will act as the bridge between strategy and execution, turning complex product updates and market shifts into actionable brilliance for our frontline teams. If you thrive on stage (physical or virtual), love simplifying the complex, and are obsessed with what’s next in Go-To-Market innovation, you’ll fit right in. The Impact You Will Make - Own the Learning Lifecycle: Co-design and facilitate training programs that span a GTM employee’s lifecycle, from new hire onboarding through continuous education. You’ll play a key part in ensuring new hires are productive from day 1, and keep our veteran reps sharp on advanced sales skills, new product features, and industry trends. - Lead GTM Launches: Act as the enablement lead for new product and marketing initiatives. You’ll translate GTM strategies into field-ready playbooks, talk tracks, and training modules that empower our teams to win. - Innovate Content: Move away from boring slide decks. You’ll create interactive workshops, bite-sized video content, and gamified certifications that make learning stick for busy sales and success professionals. - Cross-Functional Collaboration: Partner with Business Leadership, Product Marketing, and RevOps to identify skill gaps and deploy targeted "micro-enablement" interventions. - Data-Driven Iteration: Don't just ship and forget. You’ll track program adoption and performance metrics to prove that your initiatives are actually moving the needle on merchant acquisition and retention. - Tool Advocacy: Maintain and optimize our enablement tech stack, ensuring that our SMB and ENT teams have the right resources at their fingertips the moment they need them. - An Energetic Facilitator: You command a room and can keep a video call of 50+ reps engaged, curious, and motivated. - A Proactive Problem Solver: You don’t wait for a training request to land on your desk. You listen to call recordings, spot trends, and build solutions before the leadership team even asks for them. - An Innovative Creator: You are interested in modern learning trends, AI productivity tools, and creative ways to deliver information that bypasses the "inbox clutter." - A Strategic Thinker: You understand the nuance between a quick SMB transactional sale and a long-term Enterprise partnership, and you can tailor your enablement approach for both. What You Bring To The Table - 2-4 years of experience in Sales Enablement, Corporate Training, Customer Success, or a high-growth Sales role. - Proven track record of content creation (playbooks, guides, or training decks) and live facilitation. - Exceptional project management skills; you can juggle a GTM launch while simultaneously running a weekly training series. - Experience working with CRM tools (Salesforce) and modern LMS/Enablement platforms. Got These? Even Better - Experience in the Marketplace, FoodTech, or SaaS sectors. - Direct experience supporting both SMB (high volume) and Enterprise (high touch) sales motions. - A builder mindset; you are comfortable creating structure where none exists. - Familiarity with Change Management principles to help teams navigate evolving priorities. As a matter of company policy, Wonder does not sponsor applicants for employment visa status for this role. ​ Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you. #LI-Hybrid Chicago: $67,500 - $77,500 per year. Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience. Benefits We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.  We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.

• Setting the strategic vision and leading the execution of all product marketing initiatives • Driving the creation of compelling, differentiated narratives that build brand authority • Partnering closely with product, sales, and customer success to accelerate deal cycles • Conducting market research and competitive analysis to identify market opportunities • Overseeing the creation of high-quality content to market the company’s products and services • Collaborating with product management to influence product roadmaps • Equipping the sales team with the necessary tools and resources to effectively sell • Serving as the voice of the customer within the organization • Building relationships with customers to identify, craft, and produce case studies • Establishing key performance indicators (KPIs) and regularly analyzing product marketing initiatives